With Simmons’ data, POLITICO recently indexed the top “liberal” and “conservative” brands across 36 categories. The research confirms some familiar stereotypes, but also reveals some surprisingly wide splits...
For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.
Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections...
We put Swing Voters under a microscope as part of our Digital Dynamic National Consumer Survey, and identify the top 5 things to know about these voters...
The Simmons Youth Study measures the attitudes and consumer behaviors of those kids and teens aged 6-17. In this blog post we explored how kids spending their allowances...
On Wednesday, we released our State of Consumer Financial Services report highlighting the changing digital payments and currencies sector. In the report, cryptocurrency owners are touted for...
Simmons Research examined those Americans indicating that they were the most likely to vote in the 2018 midterm elections, as part of our Digital Dynamic National Consumer Survey, an online expansion of our long-running mail survey...