In the News

9/10/20
Everything You Wanted To Know About Esports
MediaPost
9/4/20
Why Cannabis Consumers Are an Essential Audience for Mainstream Marketing
ADWEEK
9/1/20
What’s Fueling the Billion-Dollar Bourbon Boom?
VinePair
8/19/20
How Conor McGregor Built a $200M Irish Whiskey Brand in Just Two Years
VinePair
7/9/20
Best Hair Loss Products—Recommended Shampoos and Where to Buy
Newsweek
7/8/20
Finances Have Been a Source of Stress for Parents Regardless of the Pandemic
eMarketer
7/2/20
Data Illumination In Gaming And Esports
MediaPost
5/15/20
People are choosing cannabis over cocktails because it's healthier
The GrowthOp
5/8/20
Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp
The Financial Brand
5/5/20
Meredith's Doug Olson Charts Course Through Pandemic
MediaPost
5/1/20
GfK and Dstillery Link for Auto Intender Ad Targeting
mrweb
4/30/20
GfK, Dstillery Reimagine Automotive Ad Targeting
MediaPost
4/21/20
COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaPost
4/20/20
420 Reasons You'll Be Reading About Cannabis Research Today
MediaPost
4/15/20
Meredith Offers Extended Ad Guarantee Due to COVID-19
ADWEEK

Meredith Corp. Expands Sales Guarantee To Advertisers
MediaPost
2/18/20
MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaPost

This Data-Driven Google Commercial Has Been Getting Rousing Applause From Live Audiences
AdAge

MRC Renews 'Survey of the American Consumer' Accreditation
mrweb
1/31/20
More Audience, Analytics Milestones For ATV
MediaPost
1/30/20
MRI-Simmons And FourthWall Media® Partner To Provide Custom TV Audiences
MarTechSeries
1/29/20
MRI-Simmons and FourthWall in Profile Targeting Deal
mrweb
1/28/20
FourthWall Media and MRI-Simmons Announce Partnership
CynopsisMedia
1/28/20
MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaPost
1/17/20
From Chocolate Hummus To Lobster Bisque: Walmart Excels In Private Label Awards
MediaPost
1/15/20
Growing Interest In Healthy Lifestyles Drove 700% Spike In CBD Demand
Retail TouchPoints
1/7/20
Meredith Corp, Ford Launch Female-Centric Multiplatform 'Power' Campaign Across 5 Brands
MediaPost
1/6/20
Tech Companies Need to Build Trust to See Smart Devices Explode
Interesting Engineering
12/23/19
The future of cable TV, an industry once driven by Colorado, may be in its past
The Colorado Sun
12/23/19
In a New Milestone, The Internet Will Account for Half of Ad Spending in 2020
AdAge
12/17/19
Political Ad Spending Reports Share Only Part Of Story
MediaPost
12/5/19
MPA: Magazines Hit Audience Of 2 Billion, Titles Found More Engaging Online
MediaPost
12/2/19
64 million Americans have tried CBD
MarketWatch
11/22/19
Advertisers Underspending On Hispanic Market
MediaPost
11/19/19
Are Your Jeans Red or Blue? Shopping America’s Partisan Divide
Wall Street Journal
11/14/19
MRI-Simmons Partners for New Cultural Segmentations
mrweb
10/25/19
Greek Yogurt Gives Way To 'Third Wave' Of Consumer Choices
MediaPost
10/21/19
MRI-Simmons Finds Adding Outdoor To Mix Can Boost Reach 100%+
MediaPost
10/19/19
The Phone Call Isn’t Dead, It’s Evolving
Wall Street Journal
10/4/19
Big Bets On Pet Supplies Chase Shifting Consumer Desires
MediaPost
9/20/19
Partisan divide creates different Americas, separate lives
The Conversation
9/16/19
What Allure’s new ‘clean’ stamp means for beauty brands
Glossy
9/12/19
Milk Board Fights Conspiracy Theories With 'Funny Or Die' Video
MediaPost
9/3/19
Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits
eMarketer
8/30/19
Food Leads The Way As Private Label Flourishes
MediaPost
8/14/19
Study finds more Hispanics than non-Hispanics view cannabis as beneficial
AdAge
8/13/19
Crafting cocoa products to meet evolving consumer expectations
Baking Business
8/12/19
What marketers need to know about Hispanic consumers
AdAge
8/2/19
CBD: Confusion, Bureaucracy, Delays
MediaPost
7/26/19
The craft beer industry has a diversity problem
Boston Globe
7/24/19
Remember 2016? Don’t Put Your Faith in Political Polls
Truthout.org
7/7/19
Liberals and Conservatives even vacation differently
NBC News
6/25/19
Quick-Service Local Ad Spending to Hit $4 Billion
QSR Magazine
6/5/19
Nielsen Integrates Scarborough Into Cross-Media Database
MediaPost
6/3/19
When Forbes Is Stronger Than Ever, Why We Chose To Reimagine Print
Forbes

Media Research Companies Are Adjusting To The Disruption ... Or Are They?
Forbes
5/23/19
Millennials, Hispanic marketing, and the authenticity trap
HispanicAd
5/22/19
How ‘The View’ Became the Most Important Political TV Show in America
New York Times Magazine

New York Times Magazine reveals how liberal ‘The View’ audience is with glowing feature
Fox News
5/13/19
MRI-Simmons Debuts 'Sales Catalyst' Audience Analyzer
mrweb
5/06/19
Amazon wants to take on OTT heavyweights like Roku for advertising dollars.
Business Insider
4/19/19
Cannabis: Growth Engine Or Side Show?
MediaPost
4/14/19
How Recycling Varies by Where You Live
ACP
4/11/19
SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners
Beet.TV

Cord-Nevers Decide Pay TV Works For Them
MediaPost

Fox, Discovery Using SpotX, Clypd Combo for Cross Platform
Broadcasting & Cable
4/9/19
How Cord-Cutters, Nevers and Regretters are Reshaping the Pay TV Landscape
eMarketer
4/3/19
Social Recommendations Influence One in Three Mothers to Buy
eMarketer
4/1/19
Fresh Deli Cuts Muscle Out Packaged Meats
Wall Street Journal
3/17/19
What Role Does Digital Play in US Parents’ Shopping?
eMarketer
3/14/19
Every Brand Is Involved In Hispanic Marketing
Forbes
1/31/19
How many Americans have pets? An investigation of fuzzy statistics.
The Washington Post
1/15/19
Consumers Willing to Pay More for 'Clean' Foods & Beverages
Convenience Store News
12/20/18
How a Community’s Consumer Culture Syncs with Its Political Culture in 2018
ACP
12/18/18
Video Games Hit Jackpot: Esports Revs Expected To Hit $1.7B By 2021
MediaPost
12/17/18
Newsletter - Week of 12/17/18
HocusFocus
12/16/18
Where Americans stand apart (and together) on holiday gifts
NBC News
12/14/18
New Research Draws Parallels Between esports and traditional sports fans
EventMarketer
12/10/18
What Happened When Dick's Stared Down the Gun Lobby
Outside Magazine
12/4/18
CMOs, When It Comes To Multicultural Marketing, Doing Nothing Has A Cost
Forbes
11/17/18
Why Hotel Brands Are 'No Shows' On Customer Engagement
MediaPost
11/14/18
Simmons Launches DIY Insights Tool
mrweb
11/06/18
We Can Guess How You'll Vote by Knowing Which of These Beauty Product You Prefer
Well + Good
11/05/18
More than 80 percent of adults will consume chocolate this year
Candy Industry
11/02/18
Do You Eat Republican Cheese?
Politico
10/22/18
Nat Geo, Forbes, And Lessons For Growing Iconic Media Brands
Forbes
10/5/18
Here’s how much Americans trust 38 major news organizations
NiemanLab
10/3/18
The Wall Street Journal Tops A New Index Of Most Trustworthy Media Brands
Forbes

Simmons Finds News 'Doubters' Swung Presidential Election
MediaPost

The Washington Times named 10th most trusted news organization in U.S. by industry source
Washington Times
10/2/18
In The News - October 2, 2018
CynopsisMedia
9/24/18
Simmons Hires Brand Sales Leader
mrweb
9/21/18
How Millennial Men Are Faring in the Post-Recession Economy
eMarketer
9/11/18
Media Planners Battle The Bots
AdAge
9/09/18
With Nike, Kaepernick now more a political figure than athlete
NBC News
8/13/18
Why Hispanics are Signing Up For Skinny Bundles
AdAge

2018 Hispanic Fact Pack: What You Need To Know About This Market
AdAge
8/09/18
Why The Financial Services Industry Should Target Hispanics
MediaPost

Simmons Expands Sales, Analytics and Engineering Teams
mrweb
7/31/18
Simmons Launches Brand Catalyst Tool
mrweb
7/30/18
What Esports Viewers Say About Sponsorships
ADWEEK
7/15/18
All-Star Game Returns to a Changed Washington
NBC News
6/20/18
For Brands Advertising in the World Cup, It’s Game On
ANA
5/29/18
Hispanics And America's Pastime
MediaPost
4/17/18
'Insights on Demand' Group Picks up Steam
mrweb
4/15/18
Why data privacy could unite Red and Blue America
NBC News
4/9/18
Top 10 TV Shows of Republicans, Democrats Same, but Then ...
Newsmax

Concerns About Online Privacy Are Top of Mind Across America
ACP
4/8/18
'Roseanne' TV reboot reveals latest divides in Red/Blue America
NBC News
4/1/18
Detroit grooming companies cater to a growing trend: beards
Crain's Detroit Business
3/19/18
Look Beyond Media Tactics To Brand Strategy
Beet.TV
3/16/18
Nike, Amazon, and Sony join ITWP-founded Insights on Demand research consortium
The Drum
3/12/18
Scripps Knows Why Viewers Like Watching Ads on Its Channels
Broadcasting & Cable
3/6/18
Simmons and Acxiom Launch Programmatic Activation Tool
mrweb
2/21/18
How MLS is using FIFA 18 esports to reach the next generation of soccer fans
Polygon
2/12/18
Household usage of organic foods climbs to 30% in seven years: Packaged Facts
Food Navigator
2/11/18
The one Olympic sport that unites Red and Blue America
NBC News
1/22/18
ITWP, AKQA, P&G, L'Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
MediaPost

Consortium to Steer Toluna's 'New Category'
mrweb
12/08/17
The Business of Beards is Growing on Long Island
Newsday
12/06/17
Does it really matter if you #BoycottPatagonia because of Trump?
Yahoo Style
11/01/17
Simmons Taps Nielsen Digital/Consumer Vet Feigenson As Chief
MediaPost

Feigenson Named Simmons CEO as Pellegrini Departs
mrweb
10/13/17
Local Deal Hunting Common as Consumers Browse In-Store
eMarketer
10/5/17
USA Equipped to Handle a Missed World Cup, But Ramifications Would Still Be Seismic
Sports Illustrated
09/19/17
Simmons Hires Arbitron Veteran Brad Bedford
mrweb
09/15/17
Trump Slams ESPN in Latest Sign Companies Can't Avoid Politics
Bloomberg
9/14/17
New Simmons Study to Probe Shift in Media Consumption
mrweb
08/3/17
Mobil 1 to continue as 'Official Motor Oil Of NASCAR'
ESPN
07/28/17
Understanding Digital Moms
eMarketer
06/22/17
Study: Hispanic Americans Use the Internet Less Than Any Other Ethnic Group
Slate
06/22/17
It's Not About Trump, It's About His Voters
Townhall
06/15/16
Hispanics Still Lag in Internet Penetration, but Just Slightly
eMarketer
5/18/17
NASCAR announces new YETI official partnership and licensing agreement
ESPN
5/4/17
How America Fell in Love with Mexican Beer
DRAFT Magazine
4/13/17
Charter, AT&T run long-term risks in cozying to polarizing Trump administration
FierceCable
4/12/17
Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's Brand
MediaPost

A new survey shows Trump's name is now a net negative for his own brand
DAILY KOS
4/11/17
Survey Finds Trump Name Makes Consumers Less Likely to Buy, More Likely to Boycott
Wall Street Journal

Why a Trump Product Endorsement Is Likely to Damage a Brand
Yahoo Finance

Trump name makes consumers less likely to buy, more likely to boycott
MarketWatch
4/09/17
Trump Product Endorsements Drive Consumers...Away
NBC News
3/17/17
A House Divided Against Itself Cannot Stand
MediaVillage.com
2/12/17
Pocketbooks Follow Politics After Trump Tweets
NBC News
1/19/17
Affluents Buy a Lot, but They Don't Necessarily Buy Fancy
eMarketer
1/18/17
The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities
Forbes
1/14/17
Beards Are Growing Into Big Bushy Business
Fortune
1/05/17
Beer & Gaga: Super Bowl Reveals New Political Divisions
NBC News
12/8/16
Trump voters prefer the Samsung to the iPhone
El Pais
11/29/16
Consumer Choices Reflected the Nation’s Political Divide
Wall Street Journal

Trump Voters Like Samsung; Clinton Voters like Apple
Wall Street Journal
11/27/16
Political Divide in Where Americans Spend Holiday Bonuses
NBC News
11/02/16
The Politics of Retail: Where Clinton and Trump Supporters Shop
Home Accents Today
10/18/16
Often Operating on Tight Budgets, Mothers Tend to Be Bargain Hunters
eMarketer
09/26/16
The Best Cities for Liberals, Conservatives and Moderates 2016
Livability
3/16/16
My Group Text is Driving Me Crazy
Wall Street Journal
3/10/16
How Digital Are US Mothers?
eMarketer
3/09/16
Study Shows Search Drives Automated Subscription Renewal Services For Retail Sites
MediaPost
12/20/15
There's Even a Red-Blue Christmas Shopping Divide
NBC News / Meet the Press
12/14/15
Experian Sells Hitwise To Connexity, Simmons To Connexity Owner Symphony For Up To $52M
TechCrunch

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