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In the News

  • Home
  • About
  • Press Center
  • In the News
  • 1/12/21

    Bicycling.com
    Here’s What White Allies Can Do to Make Cycling Equitable for All Riders

    Bicycling

  • 10/27/20

    NY Times
    Quiz: Can You Tell a ‘Trump’ Fridge From a ‘Biden’ Fridge?

    New York Times

  • 10/12/20

    What Do Women Drink?

    Wine Enthusiast

  • 9/10/20

    Everything You Wanted To Know About Esports

    MediaPost

  • 9/4/20

    Why Cannabis Consumers Are an Essential Audience for Mainstream Marketing

    ADWEEK

  • 9/1/20

    What’s Fueling the Billion-Dollar Bourbon Boom?

    VinePair

  • 8/19/20

    How Conor McGregor Built a $200M Irish Whiskey Brand in Just Two Years

    VinePair

  • 7/9/20

    Best Hair Loss Products—Recommended Shampoos and Where to Buy

    Newsweek

  • 7/8/20

    Finances Have Been a Source of Stress for Parents Regardless of the Pandemic

    eMarketer

  • 7/2/20

    Data Illumination In Gaming And Esports

    MediaPost

  • 5/15/20

    People are choosing cannabis over cocktails because it's healthier

    The GrowthOp

  • 5/8/20

    Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp

    The Financial Brand

  • 5/5/20

    Meredith's Doug Olson Charts Course Through Pandemic

    MediaPost

  • 5/1/20

    GfK and Dstillery Link for Auto Intender Ad Targeting

    mrweb

  • 4/30/20

    GfK, Dstillery Reimagine Automotive Ad Targeting

    MediaPost

  • 4/21/20

    COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'

    MediaPost

  • 4/20/20

    420 Reasons You'll Be Reading About Cannabis Research Today

    MediaPost

  • 4/15/20

    Meredith Offers Extended Ad Guarantee Due to COVID-19

    ADWEEK



    Meredith Corp. Expands Sales Guarantee To Advertisers

    MediaPost

  • 2/18/20

    MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source

    MediaPost



    This Data-Driven Google Commercial Has Been Getting Rousing Applause From Live Audiences

    AdAge



    MRC Renews 'Survey of the American Consumer' Accreditation

    mrweb

  • 1/31/20

    More Audience, Analytics Milestones For ATV

    MediaPost

  • 1/30/20

    MRI-Simmons And FourthWall Media® Partner To Provide Custom TV Audiences

    MarTechSeries

  • 1/29/20

    MRI-Simmons and FourthWall in Profile Targeting Deal

    mrweb

  • 1/28/20

    FourthWall Media and MRI-Simmons Announce Partnership

    CynopsisMedia

  • 1/28/20

    MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns

    MediaPost

  • 1/17/20

    From Chocolate Hummus To Lobster Bisque: Walmart Excels In Private Label Awards

    MediaPost

  • 1/15/20

    Growing Interest In Healthy Lifestyles Drove 700% Spike In CBD Demand

    Retail TouchPoints

  • 1/7/20

    Meredith Corp, Ford Launch Female-Centric Multiplatform 'Power' Campaign Across 5 Brands

    MediaPost

  • 1/6/20

    Tech Companies Need to Build Trust to See Smart Devices Explode

    Interesting Engineering

  • 12/23/19

    The future of cable TV, an industry once driven by Colorado, may be in its past

    The Colorado Sun

  • 12/23/19

    In a New Milestone, The Internet Will Account for Half of Ad Spending in 2020

    AdAge

  • 12/17/19

    Political Ad Spending Reports Share Only Part Of Story

    MediaPost

  • 12/5/19

    MPA: Magazines Hit Audience Of 2 Billion, Titles Found More Engaging Online

    MediaPost

  • 12/2/19

    64 million Americans have tried CBD

    MarketWatch

  • 11/22/19

    Advertisers Underspending On Hispanic Market

    MediaPost

  • 11/19/19

    Are Your Jeans Red or Blue? Shopping America’s Partisan Divide

    Wall Street Journal

  • 11/14/19

    MRI-Simmons Partners for New Cultural Segmentations

    mrweb

  • 10/25/19

    Greek Yogurt Gives Way To 'Third Wave' Of Consumer Choices

    MediaPost

  • 10/21/19

    MRI-Simmons Finds Adding Outdoor To Mix Can Boost Reach 100%+

    MediaPost

  • 10/19/19

    The Phone Call Isn’t Dead, It’s Evolving

    Wall Street Journal

  • 10/4/19

    Big Bets On Pet Supplies Chase Shifting Consumer Desires

    MediaPost

  • 9/20/19

    Partisan divide creates different Americas, separate lives

    The Conversation

  • 9/16/19

    What Allure’s new ‘clean’ stamp means for beauty brands

    Glossy

  • 9/12/19

    Milk Board Fights Conspiracy Theories With 'Funny Or Die' Video

    MediaPost

  • 9/3/19

    Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits

    eMarketer

  • 8/30/19

    Food Leads The Way As Private Label Flourishes

    MediaPost

  • 8/14/19

    Study finds more Hispanics than non-Hispanics view cannabis as beneficial

    AdAge

  • 8/13/19

    Crafting cocoa products to meet evolving consumer expectations

    Baking Business

  • 8/12/19

    What marketers need to know about Hispanic consumers

    AdAge

  • 8/2/19

    CBD: Confusion, Bureaucracy, Delays

    MediaPost

  • 7/26/19

    The craft beer industry has a diversity problem

    Boston Globe

  • 7/24/19

    Remember 2016? Don’t Put Your Faith in Political Polls

    Truthout.org

  • 7/7/19

    Liberals and Conservatives even vacation differently

    NBC News

  • 6/25/19

    Quick-Service Local Ad Spending to Hit $4 Billion

    QSR Magazine

  • 6/5/19

    Nielsen Integrates Scarborough Into Cross-Media Database

    MediaPost

  • 6/3/19

    When Forbes Is Stronger Than Ever, Why We Chose To Reimagine Print

    Forbes



    Media Research Companies Are Adjusting To The Disruption ... Or Are They?

    Forbes

  • 5/23/19

    Millennials, Hispanic marketing, and the authenticity trap

    HispanicAd

  • 5/22/19

    NY Times
    How ‘The View’ Became the Most Important Political TV Show in America

    New York Times Magazine



    New York Times Magazine reveals how liberal ‘The View’ audience is with glowing feature

    Fox News

  • 5/13/19

    MRI-Simmons Debuts 'Sales Catalyst' Audience Analyzer

    mrweb

  • 5/06/19

    Amazon wants to take on OTT heavyweights like Roku for advertising dollars.

    Business Insider

  • 4/19/19

    Cannabis: Growth Engine Or Side Show?

    MediaPost

  • 4/14/19

    How Recycling Varies by Where You Live

    ACP

  • 4/11/19

    Beet.TV
    SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners

    Beet.TV


    Cord-Nevers Decide Pay TV Works For Them

    MediaPost


    Broadcasting & Cable
    Fox, Discovery Using SpotX, Clypd Combo for Cross Platform

    Broadcasting & Cable

  • 4/9/19

    How Cord-Cutters, Nevers and Regretters are Reshaping the Pay TV Landscape

    eMarketer

  • 4/3/19

    Social Recommendations Influence One in Three Mothers to Buy

    eMarketer

  • 4/1/19

    Fresh Deli Cuts Muscle Out Packaged Meats

    Wall Street Journal

  • 3/17/19

    What Role Does Digital Play in US Parents’ Shopping?

    eMarketer

  • 3/14/19

    Every Brand Is Involved In Hispanic Marketing

    Forbes

  • 1/31/19

    How many Americans have pets? An investigation of fuzzy statistics.

    The Washington Post

  • 1/15/19

    Consumers Willing to Pay More for 'Clean' Foods & Beverages

    Convenience Store News

  • 12/20/18

    How a Community’s Consumer Culture Syncs with Its Political Culture in 2018

    ACP

  • 12/18/18

    Video Games Hit Jackpot: Esports Revs Expected To Hit $1.7B By 2021

    MediaPost

  • 12/17/18

    Newsletter - Week of 12/17/18

    HocusFocus

  • 12/16/18

    Where Americans stand apart (and together) on holiday gifts

    NBC News

  • 12/14/18

    New Research Draws Parallels Between esports and traditional sports fans

    EventMarketer

  • 12/10/18

    What Happened When Dick's Stared Down the Gun Lobby

    Outside Magazine

  • 12/4/18

    CMOs, When It Comes To Multicultural Marketing, Doing Nothing Has A Cost

    Forbes

  • 11/17/18

    Why Hotel Brands Are 'No Shows' On Customer Engagement

    MediaPost

  • 11/14/18

    Simmons Launches DIY Insights Tool

    mrweb

  • 11/06/18

    We Can Guess How You'll Vote by Knowing Which of These Beauty Product You Prefer

    Well + Good

  • 11/05/18

    More than 80 percent of adults will consume chocolate this year

    Candy Industry

  • 11/02/18

    Do You Eat Republican Cheese?

    Politico

  • 10/22/18

    Nat Geo, Forbes, And Lessons For Growing Iconic Media Brands

    Forbes

  • 10/5/18

    Here’s how much Americans trust 38 major news organizations

    NiemanLab

  • 10/3/18

    The Wall Street Journal Tops A New Index Of Most Trustworthy Media Brands

    Forbes


    Simmons Finds News 'Doubters' Swung Presidential Election

    MediaPost


    The Washington Times named 10th most trusted news organization in U.S. by industry source

    Washington Times

  • 10/2/18

    In The News - October 2, 2018

    CynopsisMedia

  • 9/24/18

    Simmons Hires Brand Sales Leader

    mrweb

  • 9/21/18

    How Millennial Men Are Faring in the Post-Recession Economy

    eMarketer

  • 9/11/18

    Media Planners Battle The Bots

    AdAge

  • 9/09/18

    With Nike, Kaepernick now more a political figure than athlete

    NBC News

  • 8/13/18

    Why Hispanics are Signing Up For Skinny Bundles

    AdAge


    2018 Hispanic Fact Pack: What You Need To Know About This Market

    AdAge

  • 8/09/18

    Why The Financial Services Industry Should Target Hispanics

    MediaPost


    Simmons Expands Sales, Analytics and Engineering Teams

    mrweb

  • 7/31/18

    Simmons Launches Brand Catalyst Tool

    mrweb

  • 7/30/18

    What Esports Viewers Say About Sponsorships

    ADWEEK

  • 7/15/18

    All-Star Game Returns to a Changed Washington

    NBC News

  • 6/20/18

    For Brands Advertising in the World Cup, It’s Game On

    ANA

  • 5/29/18

    Hispanics And America's Pastime

    MediaPost

  • 4/17/18

    'Insights on Demand' Group Picks up Steam

    mrweb

  • 4/15/18

    Why data privacy could unite Red and Blue America

    NBC News

  • 4/9/18

    Top 10 TV Shows of Republicans, Democrats Same, but Then ...

    Newsmax


    Concerns About Online Privacy Are Top of Mind Across America

    ACP

  • 4/8/18

    'Roseanne' TV reboot reveals latest divides in Red/Blue America

    NBC News

  • 4/1/18

    Crain's Detroit Business
    Detroit grooming companies cater to a growing trend: beards

    Crain's Detroit Business

  • 3/19/18

    Beet.TV
    Look Beyond Media Tactics To Brand Strategy

    Beet.TV

  • 3/16/18

    The Drum
    Nike, Amazon, and Sony join ITWP-founded Insights on Demand research consortium

    The Drum

  • 3/12/18

    Broadcasting & Cable
    Scripps Knows Why Viewers Like Watching Ads on Its Channels

    Broadcasting & Cable

  • 3/6/18

    Simmons and Acxiom Launch Programmatic Activation Tool

    mrweb

  • 2/21/18

    How MLS is using FIFA 18 esports to reach the next generation of soccer fans

    Polygon

  • 2/12/18

    Household usage of organic foods climbs to 30% in seven years: Packaged Facts

    Food Navigator

  • 2/11/18

    The one Olympic sport that unites Red and Blue America

    NBC News

  • 1/22/18

    ITWP, AKQA, P&G, L'Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

    MediaPost


    Consortium to Steer Toluna's 'New Category'

    mrweb

  • 12/08/17

    The Business of Beards is Growing on Long Island

    Newsday

  • 12/06/17

    Does it really matter if you #BoycottPatagonia because of Trump?

    Yahoo Style

  • 11/01/17

    Simmons Taps Nielsen Digital/Consumer Vet Feigenson As Chief

    MediaPost


    Feigenson Named Simmons CEO as Pellegrini Departs

    mrweb

  • 10/13/17

    Local Deal Hunting Common as Consumers Browse In-Store

    eMarketer

  • 10/5/17

    USA Equipped to Handle a Missed World Cup, But Ramifications Would Still Be Seismic

    Sports Illustrated

  • 09/19/17

    Simmons Hires Arbitron Veteran Brad Bedford

    mrweb

  • 09/15/17

    Trump Slams ESPN in Latest Sign Companies Can't Avoid Politics

    Bloomberg

  • 9/14/17

    New Simmons Study to Probe Shift in Media Consumption

    mrweb

  • 08/3/17

    Mobil 1 to continue as 'Official Motor Oil Of NASCAR'

    ESPN

  • 07/28/17

    Understanding Digital Moms

    eMarketer

  • 06/22/17

    Study: Hispanic Americans Use the Internet Less Than Any Other Ethnic Group

    Slate

  • 06/22/17

    It's Not About Trump, It's About His Voters

    Townhall

  • 06/15/16

    Hispanics Still Lag in Internet Penetration, but Just Slightly

    eMarketer

  • 5/18/17

    NASCAR announces new YETI official partnership and licensing agreement

    ESPN

  • 5/4/17

    How America Fell in Love with Mexican Beer

    DRAFT Magazine

  • 4/13/17

    Charter, AT&T run long-term risks in cozying to polarizing Trump administration

    FierceCable

  • 4/12/17

    Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's Brand

    MediaPost


    A new survey shows Trump's name is now a net negative for his own brand

    DAILY KOS

  • 4/11/17

    Survey Finds Trump Name Makes Consumers Less Likely to Buy, More Likely to Boycott

    Wall Street Journal


    Why a Trump Product Endorsement Is Likely to Damage a Brand

    Yahoo Finance


    Trump name makes consumers less likely to buy, more likely to boycott

    MarketWatch

  • 4/09/17

    Trump Product Endorsements Drive Consumers...Away

    NBC News

  • 3/17/17

    A House Divided Against Itself Cannot Stand

    MediaVillage.com

  • 2/12/17

    Pocketbooks Follow Politics After Trump Tweets

    NBC News

  • 1/19/17

    Affluents Buy a Lot, but They Don't Necessarily Buy Fancy

    eMarketer

  • 1/18/17

    The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities

    Forbes

  • 1/14/17

    Beards Are Growing Into Big Bushy Business

    Fortune

  • 1/05/17

    Beer & Gaga: Super Bowl Reveals New Political Divisions

    NBC News

  • 12/8/16

    Trump voters prefer the Samsung to the iPhone

    El Pais

  • 11/29/16

    Consumer Choices Reflected the Nation’s Political Divide

    Wall Street Journal


    Trump Voters Like Samsung; Clinton Voters like Apple

    Wall Street Journal

  • 11/27/16

    Political Divide in Where Americans Spend Holiday Bonuses

    NBC News

  • 11/02/16

    The Politics of Retail: Where Clinton and Trump Supporters Shop

    Home Accents Today

  • 10/18/16

    Often Operating on Tight Budgets, Mothers Tend to Be Bargain Hunters

    eMarketer

  • 09/26/16

    The Best Cities for Liberals, Conservatives and Moderates 2016

    Livability

  • 3/16/16

    My Group Text is Driving Me Crazy

    Wall Street Journal

  • 3/10/16

    How Digital Are US Mothers?

    eMarketer

  • 3/09/16

    Study Shows Search Drives Automated Subscription Renewal Services For Retail Sites

    MediaPost

  • 12/20/15

    There's Even a Red-Blue Christmas Shopping Divide

    NBC News / Meet the Press

  • 12/14/15

    Experian Sells Hitwise To Connexity, Simmons To Connexity Owner Symphony For Up To $52M

    TechCrunch

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