Focus Studies

Deeper insights into emerging technologies and cultural trends

MRI-Simmons Focus Studies put clients at the forefront of new trends in retail, sports, TV and cannabis. These studies extend the breadth of our national studies, providing in-depth coverage of attitudes, behaviors, and the impact of technology and public opinions that determine these industries’ evolution. Our subject matter experts partner with media, agencies and brands in developing the content for this research, providing deeper insights into the myriad of ways that consumers are driving new cultural trends, adopting new technologies, and more.

Cord Evolution Study

Analyzes consumer's adoption of pay-TV subscriptions, awareness and usage of technology and service offerings, streaming viewership, and related behaviors.

Multi-Media Engagement Study

Goes beyond audience ratings and click-stream data to explain WHY and HOW consumers are engaged with the media.

Digital Life Study

Provides insights into Americans’ use of mobile phones, social networking, instant messaging, blogging, gaming, online video/audio, and dozens of other traditional and emerging media channels to provide unprecedented media research insights.

Sports Fan Study

Get deeper insight into your fans and those in the competitive space; including what drives spend, engagement, and behavior.

Podcast Study

Insights on podcasting and podcast listeners. Includes deep analysis of engagement and behaviors, as well as motivational drivers, compiled alongside the extensive set of MRI-Simmons' National Study.

Retail Trends Study

Examines American consumers’ purchase processes across channels, measures spend and usage benchmarks across categories, and takes a deeper dive into technology-enabled shopping behaviors.

National Cannabis Study

Provides a complete picture of cannabis culture in the US, capturing the full range of opinions and desires on this potentially polarizing topic.

LGBT & Gender Identity Study

Syndicated, national LGBT research study that measures the LGBT population, including attitudes and issues around sexual orientation, sexuality, gender, gender identity and more.

Content Drivers Study

Combines expertise and a sophisticated “drivers” segmentation to help content providers and creators understand what types of TV shows viewers want to see.

Trending Topics Study

Explores current behaviors and future intentions as they relate to “what’s trending”, including topics in finance, health and fitness, COVID response, ethics and values, and more.