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September 13, 2019
Xandr Relevance Conference

Meet MRI-Simmons at Xandr’s Relevance Conference

August 27, 2019

How the Census Bureau Builds its Media Strategy

The US Census Bureau may have the most challenging marketing job of all time – recruiting all US households to stand up and be counted every ten years. To this end, the Bureau’s CRAT team recently released...
June 18, 2019
Hispanic marketing authenticity trap

Millennials, Hispanic marketing, and the authenticity trap

New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.