Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
If you work in marketing or advertising, it has been virtually impossible to avoid webinars, white papers, and conference presentations about how to prepare for the “cookie crumbling.” All of that content refers to...
MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...
