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February 28, 2020
Social_Media_Icons

Age Drives Affinity for Social Media Platforms

With recently released data from our Survey of the American Consumer we decided to dig into some consumer media trends. Looking first at social media, we see that...
January 7, 2020
gaming keyboard

Understanding esports fans at MRI-Simmons’ annual client breakfast

MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...
December 18, 2019
modern magazine readers

Profiling the modern (digital) magazine reader

In this blog we have taken a closer look at the profiles that make up three different types of magazine readers (those who visited any magazine’s social networking site or blog, those who visited a magazine’s website and those who read any print magazine).