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Webinars
July 30, 2020
Re-writing the playbook: How to reach sports fans in a post-COVID era
June 19, 2020
Reopening America: What consumers need in order to feel safe
May 21, 2020
Media Planning and Psychographics in the age of COVID-19
Reports & White Papers
July 24, 2020
Insights into Esports Fans – July 2020
July 13, 2020
Sports Fandom in the age of COVID-19
June 26, 2020
COVID-19: Considerations for Reopening America
Blog
August 7, 2020
August 7, 2020
COVID Streaming Service Adopters Double Down on New TV Offerings
MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...
July 29, 2020
July 29, 2020
Reaching the Elusive Young Male Audience Through Esports
For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
July 20, 2020
July 20, 2020
Why Sports Deprived Fans Will Reach for Summer Sports
Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
