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July 24, 2024
Back to School Shopping Trends

Activating the Back-to-School Boom: Targeting Parents Ready to Spend

About 70 million Americans are parents of school-aged kids (ages 6-17), making them a significant demographic for marketers to target during the back-to-school season...
June 27, 2024

Unlocking Marketing Activation in the Gaming World

Gaming has become an integral part of American culture, with 49% of American adults (over 126 million) having played a video game on any device in the past 30 days - an increase of...
June 20, 2024

Engaging LGBTQ Allies in Brand Campaigns

In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
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