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Perspectives
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Perspectives
Latest
Webinars
December 30, 2025
Unlocking Consumer Insights To Win In Women’s Sports Marketing
October 6, 2025
Unlocking Smarter Audiences in CTV
December 3, 2024
Unlocking the Power of Data Enrichment for Media
Reports & White Papers
February 20, 2026
The State of Black American Consumers 2026
December 4, 2025
Breaking Barriers: How Fans Perceive and Support Women’s Sports
October 9, 2025
Wellness in Focus: What Americans Really Think About Health
Blog
April 17, 2026
April 17, 2026
Cannabis Emerging as an Alternative to Alcohol
Cannabis use has surged to 85 million adults, or 33% of the population, up sharply from 66 million in 2022, signaling ...
April 1, 2026
April 1, 2026
What Marketers Get Wrong about Cord Cutters
Discover the truth about today’s 97 million cord cutters. Learn who they really are, how they watch, and why ad-supported streaming makes them highly reachable.
March 10, 2026
March 10, 2026
Livestream Shopping Surges in Popularity
Livestream shopping is no longer a novelty. It’s a growing commerce channel that now reaches more than 90 million U.S. adults.
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