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May 26, 2023

Why AAPI consumers are valuable activation targets for marketers

May is Asian American and Pacific Islander Heritage Month, a time to celebrate the contributions and achievements of Asian Americans and Pacific Islanders in the United States. This year, we're...
May 18, 2023

Unlocking the Power of the Lucrative Podcast Audience

Podcast listeners are a highly engaged and valuable audience with spending power. They share and take action with the products advertised, delivering a high return on advertising investment. The key is...
May 17, 2023
Inflation and consumer spend

Consumer spending: Uncertain times call for a new playbook

We’ve all had that moment at some point in our lives. For some it was in college. For others, just last week. We’re eyeing a luxury, debating the value, and thinking...