Perspectives

Latest

Blog

May 26, 2020
Audience-Based TV Buys

Advanced TV in the New Reality – Part 3

In this blog post (the final in a series of three) we reveal how marketers can succeed with audience-based TV buys.
May 20, 2020
Nervous COVID-19 Consumer

Understanding the “Nervous” COVID-19 Consumer

With over a month of social distancing under our belts and increasingly bleak economic news, it’s clear that COVID-era perceptions, behaviors, and attitudes are far from one size fits all...
May 13, 2020
Advanced TV MRI-Simmons

Advanced TV in the New Reality – Part 2

In this blog post (the second in a series of three) we explore the existing challenges in the advanced TV space