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September 25, 2023

Exploring the Motivations Behind AI Use

Traditionally, in market research, we look at multiyear trends, such as the adoption of sports streamers and the growth of podcasts. But when it came to AI...
August 22, 2023

Top 10 Digital Audiences our clients are activating

For researchers like us, anything can be a source of insights - including how users activate our data. Read on to learn which of our many off-the-shelf targets get activated the most!
August 16, 2023
fans watching football on tv

Why fantasy football fans should be at the top of your activation list

With the NFL preseason officially underway, it’s time to start getting excited about football. And with football season comes fantasy football, one of many traditions that makes the game more exciting for fans...