Actionable insights at the local level
The United States is not a monolith; local and regional preferences often vary across a variety of consumer measurements. Capturing these variations is key to creating a successful plan for marketers large and small.
MRI-Simmons Local Market Report provides the degree of refinement that marketers need, with a local market study based on interviews conducted for the USA study. To facilitate market-to-market and market-to-national comparisons, MRI-Simmons collects detailed information about local media and retail activity in top US markets, enabling marketers to do nuanced comparisons across brands, psychographics, media, and more across 11 top markets in the US.
Features & Capabilities
- Includes an 11-market summary and separate reports for the country’s top markets
- Markets include: New York, Los Angeles, Chicago, Dallas/Ft Worth, Houston, Washington DC, Philadelphia, Miami, Atlanta, Boston, and San Francisco
- Market-specific data includes local media (TV, radio, newspapers, magazines) along with local retail outlets operating in each market