Cross-Channel Consumer Insights for Media

Demonstrate and understand the value of your audience

Today’s always-on consumer demands an integrated, immersive media experience across devices. MRI-Simmons delivers flexible consumer profiling, analytics and data visualizations designed to address your most important priorities.

With MRI-Simmons, media companies can leverage actionable insight into audiences to drive ad sales, cross-channel engagement and content strategies.

monetize
Through a combination of rich behavioral, lifestyle, and demographic data, MRI-Simmons provides a vivid profile of consumers, allowing media companies to attract, engage, and monetize more of their audience. Media companies also leverage MRI-Simmons data to help agencies buy the exact audiences they’re looking for.
strategize
Gain access to unparalleled behavioral and media insight, allowing you to not only understand what consumers are doing, but more importantly, who they are. With MRI-Simmons, media companies can attract and retain audiences, and engage those audiences with targeted, relevant content.

Trusted by leading media & publishers

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  • Discovery Communications
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  • Azteca

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