Cross-channel Consumer Insights for Marketers

Powerful Profiling for Better Storytelling

Marketers face many challenges when attempting to reach the modern, “always-on” consumer. Chief among those challenges is the demand for an integrated, consistent brand experience. Our solutions deliver flexible consumer profiling, analytics and data visualizations designed to help marketers differentiate their brand, acquire new business, and establish cross-channel engagement strategies.

Gain access to unparalleled consumer insights on your current and future customers, as well as those of competitors, to help drive value. Only MRI-Simmons allows you to explore the motivations and triggers that explain and predict consumer behavior, allowing marketers to effectively position and differentiate their brand.
By leveraging MRI-Simmons’ extensive measurement of consumer attitudes, preferences, and opinions, marketers can shape and execute targeted messaging that drives new customer acquisition.
With MRI-Simmons, marketers not only gain an understanding of what consumers are doing, but also the drivers behind that behavior. Learn how consumers engage across devices, to drive more informed cross-platform engagement strategies.

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