Our Data

Representative Data. Actionable Consumer Insights.

For over 60 years, MRI-Simmons has been the leading provider of insights on the American consumer. Our gold standard dataset is powered by probabilistic address-based sampling, a methodology that allows marketers to examine granular slices of the market without compromising the stability of insights.

Below are just some of the data sets available to our clients:


National Studies

Deep insights into the American consumer, including demographic, psychographic, attitudinal, and behavioral data.
Local Consumer Insights by MRI-Simmons

LOCAL

Superior local market intelligence that drives consumer targeting, market evaluation, and media planning decisions.

Print Studies

Key metrics for magazine ad readership, deep insight into reader involvement with specific ads, and issue specific audience metrics.

Focus Studies

MRI-Simmons focus studies provide deeper insights into emerging technologies and cultural trends.

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