Advanced Advertising

Leverage trusted, representative audiences for cross-screen campaigns

MRI-Simmons audiences have been an integral part of the media planning and buying ecosystem for decades. With MRI-Simmons' Advanced Advertising solutions, marketers can leverage those same trusted and nationally representative audiences to plan, activate, and drive campaign success. Choose from one of the many off-the-shelf audiences available in most of today's marketplaces or build your own custom audience and target it consistently across all media, including linear, digital, CTV, paid social, and mobile.

Deliver that same audience to your measurement or media optimization partner to ensure your strategic audiences are easily moved into your buying practices to maximize the success of your campaigns.

Key Benefits

Accurate & Trusted

Drive campaign performance with trusted, accurate data that is privacy-compliant and annually audited by a third party.

Nationally Representative

Powered by a sampling methodology that ensures a nationally representative view of the US consumer, avoiding biases inherent in competing datasets.

Consistency Across Platforms

MRI-Simmons audiences are linked to identity sources, so they can be used consistently across screens, including linear, digital, and CTV campaigns

Interoperability Across Currencies

Audiences built with MRI-Simmons can be matched to a variety of viewership datasets, including Nielsen, Comscore, and VideoAmp, for planning and transacting.

Activate MRI-Simmons Audiences in the DSP or DMP of Your Choice

MRI-Simmons Syndicated Audiences

MRI-Simmons audiences are available on the DSP of your choice, including Adobe, Amobee, MediaMath, The Trade Desk, Yahoo and more. Please use the table below to browse through our available audience segments. If you do not see your DSP or the segments you need, please contact us.

Marketplace Partner	Vertical	Audience Name	Description
Oracle	Automotive	Automotive	Plans to or has purchased an automobile, parts or accessories in-store or online.
Oracle	Automotive	Auto Luxury Lovers	They like new cars with luxury features and all the bells and whistles & Love their American-made vehicles.
Oracle	Automotive	Auto Rough Terrains	They know about the latest advances in auto technology and are exuberant about power. They favor SUVs, which match their active lifestyles.
Oracle	Automotive	Automotive Attitudes	Explores the many ways American consumers buy and interact with their vehicles
Oracle	Automotive	Advanced Tech	Agrees with statement 'I keep up on the latest advances in automobile technology.'
Oracle	Automotive	Auto Adviser	Agrees with statement 'People often ask my advice when it comes to automobiles.'
Oracle	Automotive	Auto Enthusiast	Agrees with statement 'I consider myself to be an automotive enthusiast.'
Oracle	Automotive	Auto Recommender	Agrees with statement 'When I find a vehicle that I like, I typically recommend it to people I know.'
Oracle	Automotive	Auto Researcher	Agrees with statement 'I research and compare as many vehicles as possible before making my final purchase decision.'
Oracle	Automotive	Bold & Innovative	Agrees with statement 'I seek out vehicles with bold, innovative designs that stand apart from others on the road.'
Oracle	Automotive	Cheap & Easy	Agrees with statement 'I want the cheapest and easiest to maintain vehicle I can find.'
Oracle	Automotive	Fully Loaded	Agrees with statement 'I generally purchase the most expensive model with all the luxury appointments and options.'
Oracle	Automotive	Fun to Drive	Agrees with statement 'Having a vehicle that is fun to drive is a top consideration in my purchasing decision.'
Oracle	Automotive	Influenced by Incentives	Agrees with statement 'Rebates and incentives strongly influence my new vehicle purchase decisions.'
Oracle	Automotive	Just Get There	Agrees with statement 'A car is nothing more than a basic means of transportation.'
Oracle	Automotive	Listens to Mechanic	Agrees with statement 'I always follow the advice of my mechanic.'
Oracle	Automotive	Maintains Properly	Agrees with statement 'I always maintain my vehicle as recommended by the manufacturer's manual.'
Oracle	Automotive	Personalizes Car	Agrees with statement 'I enjoy personalizing my vehicle to reflect my individual tastes.'
Oracle	Automotive	Quality of Construction	Agrees with statement 'The quality of workmanship/construction of a vehicle is more important than anything else.'
Oracle	Automotive	Safety First	Agrees with statement 'I consider safety first when shopping for a new vehicle.'
Oracle	Automotive	Spirited & Powerful	Agrees with statement 'I look for vehicles that offer spirited performance and powerful acceleration'
Oracle	Automotive	Vehicle Expresses Style	Agrees with statement 'My first consideration in choosing a vehicle is its exterior styling.'
Oracle	Automotive	Car Buyer	Plans to purchase or lease a car in the next 12 months
Oracle	Automotive	2-Door Car	Plans to purchase or lease a 2-door car in the next 12 months
Oracle	Automotive	4-Door Car	Plans to purchase or lease a 4-door Car in the next 12 months
Oracle	Automotive	Chevy	Would buy a Chevy if making the decision today
Oracle	Automotive	Electric	Would buy an Electric Car if making the decision today
Oracle	Automotive	Ford	Would buy a Ford if making the decision today
Oracle	Automotive	Honda	Would buy a Honda if making the decision today
Oracle	Automotive	Hybrid/Alternative Fuel Vehicle	Plans to purchase or lease a Hybrid/Alternative Fuel Vehicle intender (buy/lease) in the next 12 months
Oracle	Automotive	Lease a Vehicle	Plans to Lease a vehicle in the next 12 months
Oracle	Automotive	New Vehicle	Plans to purchase or lease a New Vehicle in the next 12 months
Oracle	Automotive	Subaru	Would buy a Subaru if making the decision today
Oracle	Automotive	SUV (Sport Utility Vehicle)	Plans to purchase or lease a SUV (Sport Utility Vehicle) in the next 12 months
Oracle	Automotive	Toyota	Would buy a Toyota if making the decision today
Oracle	Automotive	Truck	Plans to purchase or lease a Truck in the next 12 months
Oracle	Automotive	Used/Pre-Owned Vehicle	Plans to purchase or lease a Used/Pre-owned vehicle in the next 12 months
Oracle	Automotive	Van / Mini-Van	Plans to purchase or lease a Van / Mini-van in the next 12 months
Oracle	Automotive	Leather/Vinyl Protectants Shoppers	Bought Leather And Vinyl Protectants in the last 12 months
Oracle	Automotive	Main Street Drivers	Defined as purpose-driven drivers; to them, a car is just a car.
Oracle	Automotive	O'Reilly Auto Parts Shoppers	Bought Auto Parts from O'Reilly Auto Parts in the last 12 months
Oracle	Automotive	Automotive Parts and Accessories	Bought Automotive parts and/or accessories In-store or Online in the last 12 months
Oracle	Automotive	Bought Air Filters	Bought Air Filters in the last 12 months
Oracle	Automotive	Bought Anti-Freeze/Coolant	Bought Anti-Freeze/Coolant in the last 12 months
Oracle	Automotive	Bought Auto Parts from Amazon.com	Bought Auto Parts from Amazon.com in the last 12 months
Oracle	Automotive	Bought Auto Parts from Autozone	Bought Auto Parts from AutoZone in the last 12 months
Oracle	Automotive	Bought Auto Parts from Car Dealer	Bought Auto Parts from Car dealer in the last 12 months
Oracle	Automotive	Bought Auto Parts from Napa	Bought Auto Parts from NAPA in the last 12 months
Oracle	Automotive	Bought Auto Parts from Pep Boys	Bought Auto Parts from Pep Boys in the last 12 months
Oracle	Automotive	Bought Auto Parts from Walmart	Bought Auto Parts from Walmart in the last 12 months
Oracle	Automotive	Bought Auto Parts In-Store	Bought Auto Parts In-store in the last 12 months
Oracle	Automotive	Bought Auto Parts Online	Bought Auto Parts Online in the last 12 months
Oracle	Automotive	Bought Car Battery	Bought Car Battery in the last 12 months
Oracle	Automotive	Bought Car Cleaner Wash/Wipes	Bought Car Cleaner Wash/Wipes in the last 12 months
Oracle	Automotive	Bought Car Wax & Polish	Bought Car Wax & Polish in the last 12 months
Oracle	Automotive	Bought Motor Oil	Bought Motor Oil in the last 12 months
Oracle	Automotive	Bought Motor Oil Additives	Bought Motor Oil Additives in the last 12 months
Oracle	Automotive	Bought Oil Filters	Bought Oil Filters in the last 12 months
Oracle	Automotive	Bought Shock Absorbers/Struts	Bought Shock Absorbers/Struts in the last 12 months
Oracle	Automotive	Bought Spark Plugs	Bought Spark Plugs in the last 12 months
Oracle	Automotive	Bought Tire Care Product	Bought Tire Care Product in the last 12 months
Oracle	Automotive	Bought Tires	Bought Tires in the last 12 months
Oracle	Automotive	Bought Windshield Wipers	Bought Windshield Wipers in the last 12 months
Oracle	Automotive	Practical Drivers	They tend to choose vehicles for practical qualities rather than performance. You can often find them taking long car trips on their vacations.
Oracle	Automotive	Status Cars	They choose their vehicle for its status and image, rather than any practical qualities or performance. This group likes to change cars frequently
Oracle	Beverages	Beverages	Consumed a beverage in the last 6 months.
Oracle	Beverages	Alcohol Consumers	Consumed alcohol in the last 6 months
Oracle	Beverages	Alcoholic Cooler/Seltzer Drinkers	Consumed alcohol / seltzer in the last 6 months
Oracle	Beverages	Buys Alcohol at Costco or BJs or Wholesale Club	Purchased alcohol at a wholesale membership club in the last 30 days
Oracle	Beverages	Buys Beer at Costco or BJs or Wholesale Club	Purchased beer at a wholesale membership club in the last 30 days
Oracle	Beverages	Buys Liquor at Costco or BJs or Wholesale Club	Purchased liquor at a warehouse club in the last 30 days
Oracle	Beverages	Buys Wine at Costco or BJs or Wholesale Club	Purchased wine at a warehouse club in the last 30 days
Oracle	Beverages	Dinks Margaritas	Consumed a margarita in the last 30 days
Oracle	Beverages	Drinks Absolut Vodka	Consumed Absolut Vodka in the last 6 months
Oracle	Beverages	Drinks Alcohol at Bars or Clubs	Consumed alcohol at a bar or club in the last 30 days
Oracle	Beverages	Drinks Alcohol at Restaurants	Consumed Ordered alcohol at a restaurant in the last 30 days
Oracle	Beverages	Drinks Angry Orchard	Consumed Angry Orchard Cider in the last 6 months
Oracle	Beverages	Drinks any Liquor	Consumed Liquor in the last 30 days
Oracle	Beverages	Drinks Baileys Original Irish Cream	Consumed Baileys Original Irish Cream in the last 6 months
Oracle	Beverages	Drinks Beer	Consumed Beer in the last 7 days
Oracle	Beverages	Drinks Beer at Home	Consumed Home Beer at home in the last 30 days
Oracle	Beverages	Drinks Bloody Mary's	Consumed a Bloody Mary in the last 6 months
Oracle	Beverages	Drinks Blue Moon	Consumed Blue Moon in the last 6 months
Oracle	Beverages	Drinks Bourbon	Consumed Bourbon in the last 30 days
Oracle	Beverages	Drinks Brown Goods	Consumed Brown goods in the last 30 days
Oracle	Beverages	Drinks Bud Light	Consumed Bud Light in the last 6 months
Oracle	Beverages	Drinks Bud Light Seltzer	Consumed Bud Light Seltzer in the last 6 months
Oracle	Beverages	Drinks Budweiser	Consumed Budweiser in the last 6 month
Oracle	Beverages	Drinks Champagne or Sparkling Wine	Consumed Champagne/Sparkling Wine in the last 30 days
Oracle	Beverages	Drinks Coors Light	Consumed Coors Light in the last 6 months
Oracle	Beverages	Drinks Corona Extra	Consumed Corona Extra in the last 6 months
Oracle	Beverages	Drinks Corona Light	Consumed Corona Light in the last 6 months
Oracle	Beverages	Drinks Craft Beer	Consumed Craft Beer in the last 7 days
Oracle	Beverages	Drinks Crown Royal Canadian Whisky	Consumed Crown Royal Canadian Whisky in the last 6 months
Oracle	Beverages	Drinks Domestic Beer	Consumed Domestic Beer/Ale in the last 30 days
Oracle	Beverages	Drinks Don Julio Tequila	Consumed Don Julio Tequila in the last 6 months
Oracle	Beverages	Drinks Dos Equis	Consumed Dos Equis in the last 6 months
Oracle	Beverages	Drinks Gin	Consumed Gin in the last 30 days
Oracle	Beverages	Drinks Gin and Tonic	Consumed Gin and Tonic in the last 30 days
Oracle	Beverages	Drinks Grey Goose Vodka	Consumed Grey Goose Vodka in the last 6 months
Oracle	Beverages	Drinks Guinness Stout	Consumed Guinness Stout in the last 6 months
Oracle	Beverages	Drinks Hard Cider	Consumed Hard Cider in the last 30 days
Oracle	Beverages	Drinks Heineken	Consumed Heineken in the last 6 months
Oracle	Beverages	Drinks Imported Beer	Consumed Imported Beer in the last 7 days
Oracle	Beverages	Drinks Irish or Scotch Whiskey	Consumed Irish or Scotch Whiskey in the last 30 days
Oracle	Beverages	Drinks Jack Daniel's Whiskey	Consumed Jack Daniel's Whiskey in the last 6 months
Oracle	Beverages	Drinks Jameson Irish Whiskey	Consumed Jameson Irish Whiskey in the last 6 months
Oracle	Beverages	Drinks Jose Cuervo Tequila	Consumed Jose Cuervo Tequila in the last 6 months
Oracle	Beverages	Drinks Light Beer	Consumed Light Beer in the last 7 days
Oracle	Beverages	Drinks Maker's Mark Bourbon	Consumed Maker's Mark Bourbon in the last 6 months
Oracle	Beverages	Drinks Malibu Coconut Rum	Consumed Malibu Coconut Rum in the last 6 months
Oracle	Beverages	Drinks Martinis	Consumed a Martini (Gin or Vodka-based) in the last 30 days
Oracle	Beverages	Drinks Michelob Ultra	Consumed Michelob ULTRA in the last 6 months
Oracle	Beverages	Drinks Mike's Hard Lemonade	Consumed Mike's Hard Lemonade in the last 6 months
Oracle	Beverages	Drinks Miller Lite	Consumed Miller Lite in the last 6 months
Oracle	Beverages	Drinks Mimosa	Consumer Mimosa in the last 6 months
Oracle	Beverages	Drinks Mocktails/Non-Alcohol Cocktails	Consumed a Mocktail or Non-alcoholic cocktail in the last 30 days
Oracle	Beverages	Drinks Modelo Especial	Consumed Modelo Especial in the last 6 months
Oracle	Beverages	Drinks Mojito	Consumer Mojito in the last 6 months
Oracle	Beverages	Drinks Moscow Mule	Consumer Moscow Mule in the last 6 months
Oracle	Beverages	Drinks Old Fashioned	Consumer Old Fashioned in the last 6 months
Oracle	Beverages	Drinks Patrón Tequila	Consumed Patrón Tequila in the last 6 months
Oracle	Beverages	Drinks Piña Colada	Consumer Piña Colada in the last 6 months
Oracle	Beverages	Drinks Pre-Mixed Alcoholic Drinks	Consumed Pre-Mixed alcoholic drinks in the last 30 days
Oracle	Beverages	Drinks Red Wine	Consumered Red Wine in the last 6 months
Oracle	Beverages	Drinks Regional Beer	Consumed Other Small/Regional Brand in the last 6 months
Oracle	Beverages	Drinks Rosé Wine	Consumed Rose Wine in the last 30 days
Oracle	Beverages	Drinks Rum	Consumed Rum Drinkers in the last 30 days
Oracle	Beverages	Drinks Rum and Coke	Consumer Rum & Coke in the last 6 months
Oracle	Beverages	Drinks Rye or Blended Whiskey	Consumed Rye or Blended Whiskey in the last 30 days
Oracle	Beverages	Drinks Samuel Adams	Consumed Samuel Adams in the last 6 months
Oracle	Beverages	Drinks Sangria	Consumer Sangria in the last 6 months
Oracle	Beverages	Drinks Smirnoff Ice	Consumed Smirnoff Ice in the last 6 months
Oracle	Beverages	Drinks Stella Artois	Consumed Stella Artois in the last 6 months
Oracle	Beverages	Drinks Tequila	Consumed Tequila in the last 30 days
Oracle	Beverages	Drinks Tito's Vodka	Consumed Tito's Vodka in the last 6 months
Oracle	Beverages	Drinks Truly Hard Seltzer	Consumed Truly Hard Seltzer in the last 6 months
Oracle	Beverages	Drinks Vodka	Consumed Vodka in the last 30 days
Oracle	Beverages	Drinks Vodka and Cranberry	Consumer Rum & Coke in the last 6 months
Oracle	Beverages	Drinks Whiskey	Consumed Whiskey Drinkers in the last 30 days
Oracle	Beverages	Drinks White Alcohol	Consumed White alcohol drinkers in the last 30 days
Oracle	Beverages	Drinks White Claw Hard Seltzer	Consumed White Claw Hard Seltzer in the last 6 months
Oracle	Beverages	Drinks White Wine	Consumed White Wine in the last 6 months
Oracle	Beverages	Drinks Wine	Consumed Wine Drinkers in the last 30 days
Oracle	Beverages	Drinks Wine at Home	Consumed Wine at home in the last 30 days
Oracle	Beverages	Drinks Woodford Reserve Bourbon	Consumed Woodford Reserve Bourbon in the last 6 months
Oracle	Beverages	Drinks Yuengling	Consumed Yuengling in the last 6 month
Oracle	Beverages	Where Purchased	Purchased alcohol at the store or online in the last 30 days
Oracle	Beverages	Buys Alcohol at Convenience Store	Purchased alcohol at a convenience store in the last 30 days
Oracle	Beverages	Buys Alcohol at Drug Store	Purchased alcohol at a drug store in the last 30 days
Oracle	Beverages	Buys Alcohol at Grocery Store	Purchased alcohol at the grocery store in the last 30 days
Oracle	Beverages	Buys Alcohol at Liquor Store	Purchased alcohol at a liquor store in the last 30 days
Oracle	Beverages	Buys Alcohol at Supermarket	Purchased alcohol at a supermarket in the last 30 days
Oracle	Beverages	Buys Alcohol Online	Purchased alcohol online in the last 30 days
Oracle	Beverages	Buys Beer at Convenience Store	Purchased beer at the convenience store in the last 30 days
Oracle	Beverages	Buys Beer at Grocery Store	Purchased beer at the grocery store in the last 30 days
Oracle	Beverages	Buys Beer at Liquor Store	Purchased beer at the liquor store in the last 30 days
Oracle	Beverages	Buys Liquor at Liquor Stores	Purchased liquor at liquor store in the last 30 days
Oracle	Beverages	Buys Liquor at Supermarket	Purchased liquor at a supermarket in the last 30 days
Oracle	Beverages	Buys Wine at Convenience Store	Purchased wine at a convenience store in the last 30 days
Oracle	Beverages	Buys Wine at Grocery Store	Purchased wine at a supermarket in the last 30 days
Oracle	Beverages	Buys Wine at Liquor Store	Purchased wine at a liquor store in the last 30 days
Oracle	Beverages	Buys Wine Online	Purchased wine online in the last 30 days
Oracle	Beverages	Drinks Bottled Water	Drank Bottled water in the last 7 days
Oracle	Beverages	Drinks Diet Cola	Drank Diet Cola in the last 7 days
Oracle	Beverages	Drinks Energy Drinks	Drank an Energy Drink in the last 30 days
Oracle	Beverages	Drinks Iced Coffee Drinks	Drank An Iced Coffee Drink in the last days
Oracle	Beverages	Drinks Iced Tea	Drank Iced Tea in the last 7 days
Oracle	Beverages	Drinks Regular Cola	Drank Regular Cola drink in the last 7 days
Oracle	Beverages	Drinks Sparkling Water	Drank Sparkling Water in the last 7 days
Oracle	Beverages	Drinks Sports Drinks	Drank Sports Drink in the last 7 days
Oracle	Buying Styles	Buying Styles	Varying attitudes, behaviors and product choices of consumers.
Oracle	Buying Styles	Advice Seeker	Agrees with statement 'I often seek the advice of others before making a purchase.'
Oracle	Buying Styles	Brand Loyalist	Agrees with statement 'When I find a brand I like, I stick to it.'
Oracle	Buying Styles	Brand Means Quality	Agrees with statement 'Brand name is the best indication of quality.'
Oracle	Buying Styles	Brand-Loyal Coupon User	Agrees with statement 'I only use coupons for those brands I usually buy.'
Oracle	Buying Styles	Brands Reflect Style	Agrees with statement 'I buy brands that reflect my style.'
Oracle	Buying Styles	Buys American Products	Agrees with statement 'Buying American products is important to me.'
Oracle	Buying Styles	Buys Natural for Environment	Agrees with statement 'I buy natural products because I am concerned about the environment.'
Oracle	Buying Styles	Buys Natural for Health	Agrees with statement 'I buy natural products because I am concerned about me and my family's health.'
Oracle	Buying Styles	Cause Influenced	Agrees with statement 'I am more likely to purchase brands that support a cause I care about.'
Oracle	Buying Styles	Celebrity Influenced	Agrees with statement 'A celebrity endorsement may influence me to consider or buy a product.'
Oracle	Buying Styles	Child Influenced	Agrees with statement 'My children have a significant impact on the brands I choose.'
Oracle	Buying Styles	Coupon Switcher	Agrees with statement 'I will gladly switch brands to use a coupon.'
Oracle	Buying Styles	Discount Grocery Shopper	Agrees with statement 'My favorite grocery store offers low prices on all products every day.'
Oracle	Buying Styles	Early Adopter	Agrees with statement 'I'm always one of the first of my friends to try new products or services'
Oracle	Buying Styles	Explores at the Store	Agrees with statement 'I enjoy wandering the store looking for new, interesting products.'
Oracle	Buying Styles	Free Shipping	Agrees with statement 'The offer of "free shipping" attracts me to a shopping website'
Oracle	Buying Styles	Late Adopter	Agrees with statement 'I usually like to wait until other people have tried things before I try them myself.'
Oracle	Buying Styles	Long Term Brand Loyal	Agrees with statement 'I buy the brands I grew up with, the ones my parents used.'
Oracle	Buying Styles	Nature Over Convenience	Agrees with statement 'I am willing to give up convenience in return for a product that is environmentally safe.'
Oracle	Buying Styles	Networks with Brands	Agrees with statement 'I like to connect with brands through social-networking sites'
Oracle	Buying Styles	No Time for Coupons	Agrees with statement 'I don't have time to bother clipping or saving coupons.'
Oracle	Buying Styles	Online Rater	Agrees with statement 'I like to share my opinions about products and services by posting reviews and ratings online'
Oracle	Buying Styles	Online with a Coupon	Agrees with statement 'I only purchase products online when I have a coupon or promotional code for the site.'
Oracle	Buying Styles	Pays Extra for Image	Agrees with statement 'I would pay extra for a product that is consistent with the image I want to convey.'
Oracle	Buying Styles	Pays for Environment	Agrees with statement 'I am willing to pay more for a product that is environmentally safe.'
Oracle	Buying Styles	Pays for Trusted Product	Agrees with statement 'If a product is made by a company I trust, I'll buy it even if it is slightly more expensive.'
Oracle	Buying Styles	Price Driven	Agrees with statement 'Price is more important to me than brand names.'
Oracle	Buying Styles	Purchase Adviser	Agrees with statement 'People often come to me for advice before making a purchase.'
Oracle	Buying Styles	Quality First	Agrees with statement 'I buy based on quality, not price.'
Oracle	Buying Styles	Reads the Label	Agrees with statement 'I always check the ingredients and nutritional content of food products before I buy them.'
Oracle	Buying Styles	Review Influenced	Agrees with statement 'Before purchasing a product online, I typically read online reviews submitted by others'
Oracle	Buying Styles	Sales Knowledge Important	Agrees with statement 'It's important to me that salespeople be knowledgeable about the products they sell.'
Oracle	Buying Styles	Service Influenced	Agrees with statement 'The service of the personnel at a store is an important part of my decision to shop there.'
Oracle	Buying Styles	Shop to Save	Agrees with statement 'My number one goal when shopping is to save as much money as possible.'
Oracle	Buying Styles	Shops Around	Agrees with statement 'I like to shop around before making a purchase.'
Oracle	Buying Styles	Shops Around Online	Agrees with statement 'I like to compare prices across different sites before purchasing something online'
Oracle	Buying Styles	Shops to Relax	Agrees with statement 'I think shopping is a great way to relax.'
Oracle	Buying Styles	Socially Influenced	Agrees with statement 'I prefer to buy things my friends or neighbors would approve of.'
Oracle	Buying Styles	Socially Responsible Shopper	Agrees with statement 'I expect the brands I buy to support social causes.'
Oracle	Buying Styles	Specialty Shopper	Agrees with statement 'I prefer to shop at stores that specialize in a specific type or style of product.'
Oracle	Buying Styles	Tech Influenced	Agrees with statement 'I prefer products that offer the latest in new technology.'
Oracle	Buying Styles	Trendy Buyer	Agrees with statement 'I am influenced by what's hot and what's not.'
Oracle	Buying Styles	Variety Seeker	Agrees with statement 'I like to change brands often for the sake of variety and novelty.'
Oracle	Cellular / Mobile Opinions	Cellular / Mobile Opinions	Looks at the relationships different groups of consumers have with cellular/mobile technology.
Oracle	Cellular / Mobile Opinions	Too Easy to Reach	Agrees with statement 'Sometimes my cell phone makes me feel like I'm too available.'
Oracle	Communications Platforms	Communications Platforms	User of digital communications platforms.
Oracle	Communications Platforms	Facebook Messenger	Facebook messenger user
Oracle	Communications Platforms	Google Hangouts User	Google Hangouts user
Oracle	Communications Platforms	Microsoft Teams User	Microsoft Teams user
Oracle	Communications Platforms	Slack Frequent User	Slack frequent user
Oracle	Communications Platforms	Whatsapp	WhatsApp user
Oracle	Communications Platforms	Zoom User	Zoom user
Oracle	Consumer Electronics	Consumer Electronics	Owns or plans to purchase consumer electronics in the next 12 months
Oracle	Consumer Electronics	Apple Computer User	Uses an Apple computer at home
Oracle	Consumer Electronics	Apple Watch	Owns an Apple Watch
Oracle	Consumer Electronics	Big Screen TV purchaser	Plans to buy a Big Screen TV
Oracle	Consumer Electronics	Computer Purchaser	Plans to buy a new computer
Oracle	Consumer Electronics	Fitbit	Owns a Fitbit
Oracle	Consumer Electronics	Fitness Tracker	Owns a Fitness tracker
Oracle	Consumer Electronics	Garmin Watch	Owns a Garmin watch
Oracle	Consumer Electronics	Home Theater System Purchaser	Plans to purchase Home theater system Intender in the next 12 months
Oracle	Consumer Electronics	Laptop Purchaser	Plans to purchase a new laptop
Oracle	Consumer Electronics	New Phone Purchaser	Plans to purchase New Phone purchaser in the next 12 months
Oracle	Consumer Electronics	Printed Photos	Printed digital photos in the last 12 months
Oracle	Consumer Electronics	Satellite Radio Subscriber	Plans to subscribe to Satellite Radio subscriber in the next 12 months
Oracle	Consumer Electronics	Smart Doorbell	Has smart doorbell
Oracle	Consumer Electronics	Smart Home Device Owner	Plans to purchase Smart home device owner in the next 12 months
Oracle	Consumer Electronics	Smart Home Security System	Has smart home security system
Oracle	Consumer Electronics	Smart Lighting	Has smart lighting in the house
Oracle	Consumer Electronics	Smart Speaker Purchaser	Plans to purchase Smart Speaker purchaser in the next 12 months
Oracle	Consumer Electronics	Smart Thermostat	Has a smart thermostat such as a NEST
Oracle	Consumer Electronics	Smart TV Owner	Owns a Smart TV
Oracle	Consumer Electronics	Smartwatch Purchaser	Plans to purchase Smartwatch purchaser in the next 12 months
Oracle	Consumer Electronics	Tablet Purchaser	Plans to purchase Tablet (e.g. iPad, etc.) in the next 12 months
Oracle	Consumer Electronics	Video Games	Uses online gaming network or console in the last 30 days
Oracle	Consumer Electronics	Nintendo Switch Online	Used Online gaming network Nintendo Switch in the last 30 days
Oracle	Consumer Electronics	Played Multiplayer Game Online	Played a Multiplayer Game online in the last 30 days
Oracle	Consumer Electronics	PlayStation Network	Used Online gaming network PlayStation Network in the last 30 days
Oracle	Consumer Electronics	Video Game Console Player	Plays console video games
Oracle	Consumer Electronics	Watched Esports	Watched an Esports event in the last 30 days
Oracle	Consumer Electronics	Xbox Network	Used Online gaming network Xbox in the last 30 days
Oracle	Fashion & Style Attitudes	Fashion & Style Attitudes	Explores the many ways American consumers balance style and practicality.
Oracle	Fashion & Style Attitudes	Comfort Important	Agrees with statement 'Comfort is one of the most important factors when selecting fashion products to purchase.'
Oracle	Fashion & Style Attitudes	Cues from Celebs	Agrees with statement 'When a celebrity designs a product, I am more likely to buy it.'
Oracle	Fashion & Style Attitudes	Dresses to Impress	Agrees with statement 'I must admit I wear designer brands partially to impress other people.'
Oracle	Fashion & Style Attitudes	Fashion for Me	Agrees with statement 'I dress more to please myself than others.'
Oracle	Fashion & Style Attitudes	Fashion Internet Shopper	Agrees with statement 'I'm willing to use the Internet to shop for fashion products.'
Oracle	Fashion & Style Attitudes	Fashion Loyalist	Agrees with statement 'I am loyal to only a few fashion brands and stick with them'
Oracle	Fashion & Style Attitudes	Fashion Overspender	Agrees with statement 'I often spend more money than I expected to on my fashion purchases.'
Oracle	Fashion & Style Attitudes	Follows Fashion Budget	Agrees with statement 'I only spend what I budget on fashion items.'
Oracle	Fashion & Style Attitudes	Follows Skincare Routine	Agrees with statement 'I follow a strict skin-care routine.'
Oracle	Fashion & Style Attitudes	Hairstyle Adventurer	Agrees with statement 'I often try different ways to style my hair.'
Oracle	Fashion & Style Attitudes	Hairstyle Loyalist	Agrees with statement 'When I find a haircut that suits me, I stick with it.'
Oracle	Fashion & Style Attitudes	Likes Designer Clothes	Agrees with statement 'Clothes made by fashion designers are more appealing.'
Oracle	Fashion & Style Attitudes	Look Over Brand	Agrees with statement 'When buying fashion products, the overall look is more important than the brand.'
Oracle	Fashion & Style Attitudes	Magazines for Trends	Agrees with statement 'I rely on magazines to keep me up to date on fashion.'
Oracle	Fashion & Style Attitudes	Organic Beauty	Agrees with statement 'I often use natural or organic beauty products.'
Oracle	Fashion & Style Attitudes	Replacement Buyer	Agrees with statement 'I only buy shoes and clothing when I have to replace something.'
Oracle	Fashion & Style Attitudes	Stresses Youth	Agrees with statement 'Maintaining a youthful appearance is important to me'
Oracle	Fashion & Style Attitudes	Sunscreen Every Day	Agrees with statement 'I typically use skincare products that contain sunscreen.'
Oracle	Fashion & Style Attitudes	Trends Over Quality	Agrees with statement 'I'll buy trendy clothes even if they're not the highest quality.'
Oracle	Fashion & Style Attitudes	Trendy Stylist	Agrees with statement 'I consider my fashion style to be trendy.'
Oracle	Finance	Finance	Plans for financial decisions or status.
Oracle	Finance	Auto Insurance	Plans to purchase Auto Insurance in the next 12 months
Oracle	Finance	Buy Life Insurance	Plans to purchase buy life insurance in the next 12 months
Oracle	Finance	Collect NFT	Adults who plan to buy or trade NFT's in the next 6 months
Oracle	Finance	Confident Spenders	Truly confident about their current fiscal situation, this group is financially secure and willing to take investment risks. Their purchase behavior, if it has changed at all, leans toward spending more on big- and medium-ticket items.
Oracle	Finance	Economically Indifferent	Generally has a modest financial situation, are out of the mainstream; they are economically indifferent to fiscal changes. They do not have any sense that the economy is changing for better or worse.
Oracle	Finance	Finance Attitudes	Various emotional, social, historical, and practical components that contribute to the different ways consumers spend and invest their money.
Oracle	Finance	Account Aware	Agrees with statement 'I always know broadly how much is in my bank account at any one time.'
Oracle	Finance	Aggressive Investing Strategy	Agrees with statement 'I like to take risks when investing for the chance of a high return.'
Oracle	Finance	Asks for Finance Advice	Agrees with statement 'I often ask the advice of others when it comes to financial products or services.'
Oracle	Finance	Banks At a Distance	Agrees with statement 'I hate having to go to the branch of my bank or savings institution.'
Oracle	Finance	Conservative Investing Strategy	Agrees with statement 'It is better for me to put my money in a low-risk investment, even if the return may not be as great.'
Oracle	Finance	Enthusiastic Investor	Agrees with statement 'I find the ups and downs of the financial markets exciting.'
Oracle	Finance	Finance Advisor	Agrees with statement 'I often take the opportunity to discuss my knowledge of financial products or services with others.
Oracle	Finance	Finance Recommender	Agrees with statement 'When I find a financial product or service that I like, I typically recommend it to people I know.'
Oracle	Finance	Hates to Borrow	Agrees with statement 'I hate to borrow money'
Oracle	Finance	Invests for the Future	Agrees with statement 'Investing for the future is very important to me'
Oracle	Finance	Invests Like Parents	Agrees with statement 'The way I deal with my finances reflects how my parents dealt with theirs.'
Oracle	Finance	Likes to Learn	Agrees with statement 'I enjoy learning about financial products or services from others.'
Oracle	Finance	Parental Advice in Finance	Agrees with statement 'The way I deal with my finances reflects how my parents dealt with theirs.'
Oracle	Finance	Reads About Finance	Agrees with statement 'I regularly read financial news or financial publications.'
Oracle	Finance	Saves for a Purpose	Agrees with statement 'I only save for a specific purpose.'
Oracle	Finance	Financial Nesters	Trying to maintain their lifestyle with a “business as usual” outlook but are aware of the changes in the economy. They don’t expect either to improve anytime soon but continue to spend and plan for their anticipated retirement.
Oracle	Finance	Financially Uninvolved	They focus on the present; they want what they want when they want it. They have little interest in things financial, even those that touch them personally. “Long-term Savings” is an abstract concept to them
Oracle	Finance	Fiscally Fit	More flexible and adaptive to changes in the market than others, they are well positioned to weather any economic downturns. They are not risk-takers but are optimistic about the future of the American economy as well as their own fiscal health.
Oracle	Finance	Money Game Players	They want to have as much control over their investments as possible yet are willing to tolerate market risk for a higher return.
Oracle	Finance	Money Game Spectators	Feed off the excitement of the market’s ups and downs but can’t take a chance on getting hurt themselves. Somewhat passive when it comes to long-term market investing
Oracle	Finance	Pay Off Home Mortgage	Plans to purchase pay off home mortgage in the next 12 months
Oracle	Finance	Refinance Mortgage	Plans to refinance mortgage in the next 12 months
Oracle	Finance	Roll Over a 401K/Pension/IRA	Plans to roll over a 401k/Pension/IRA in the next 12 months
Oracle	Finance	Savers First	Enthusiastic about their savings, but highly intolerant of risking them for a greater return. “Savings” is an important factor for their futures, and as much an immediate necessity as food and shelter.
Oracle	Finance	Sell Home	Plans to sell home in the next 12 months
Oracle	Finance	Start or Buy a New Business	Plans to purchase Start or buy a new business in the next 12 months
Oracle	Finance	Stocks/Bonds/Mutual Funds	Plans to purchase Stocks/Bonds/Mutual Funds in the next 12 months
Oracle	Finance	Trade Cryptocurrency	Adults who plan to buy, sell, or trade cryptocurrency in the next 6 months
Oracle	Finance	Use Cryptocurrency	Adults who plan to use cryptocurrency to make a purchase in the next 6 months
Oracle	Food and Diet	Food and Diet	Self identifies eating habits and diet.
Oracle	Food and Diet	Convenience Eaters	Want food that is fast, convenient, and easy to prepare and/or eat. They show little interest in cooking, healthy eating, or nutritional value. These eaters prefer picking up a prepared meal to spending time cooking at home.
Oracle	Food and Diet	Diet to Control Blood Sugar	Uses eating habits and diet to control blood sugar
Oracle	Food and Diet	Diet to Lower Cholesterol	Uses eating habits and diet to lower cholesterol
Oracle	Food and Diet	Has Food Allergy	Self identifies as having food allergies
Oracle	Food and Diet	Healthy Holistics	Committed to exercise, organic foods, and healthy choices while shopping and eating, which help them to stay healthy. They are active in their personal health management, trust holistic medicine, and like to cook nutritious meals.
Oracle	Food and Diet	Image Shapers	Looking good means being healthy; they embrace convenience in their healthy choices. They are brand-loyal, tend to be vegetarians, and like healthy pre-cooked and fast-food options.
Oracle	Food and Diet	Keto Dieters	Self identifies as following a "Keto" diet
Oracle	Food and Diet	Lactose Intolerant	Self identifies as "lactose intolerant"
Oracle	Food and Diet	Low Sodium Dieters	Uses eating habits and diet to lower sodium intake
Oracle	Food and Diet	Meal Kit Subscriber	Subscribes to meal kits
Oracle	Food and Diet	Reformed Eaters	Have come to realize that they should make healthier choices in food rather than letting convenience be the guiding force.
Oracle	Food and Diet	Semi-Vegetarian	Self identifies as "semi-vegetarian"
Oracle	Food and Diet	The Invincibles	Generally unconcerned about their health, they eat what they want and rarely get sick. They are younger and lead busy lives - they rely on fast food on the run and shun preventative health care measures.
Oracle	Food and Diet	True Foodies	Passionate about food and spend a lot of time cooking at home. They prefer fresh ingredients and organic food and consider themselves culinary experts. Variety is the spice of their life, and they love to try different cuisines.
Oracle	Food and Diet	Trusting Patients	Rely on doctors and modern medicine as well as practicing a healthy lifestyle. They are older and take an active role in managing their health, seeking out health information as well as purchasing fresh and natural ingredients.
Oracle	Food and Diet	Variety Budget Eaters	Are very busy and frequently eat on the run. They see frozen food as a convenient alternative to preparing meals with fresh ingredients. They are interested in gourmet food - as long as it fits into their budget.
Oracle	Food and Diet	Weekend Chefs	Have some interest in cooking but are mostly sociable home chefs. When they can find time in their busy schedule, they love to cook for friends and family. For this group, healthy food is tasty food, although they do indulge their cravings.
Oracle	Food and Diet	Weight Reformers	Constantly struggling with healthy food choices to improve their diet and their health. They are always quick to try a new diet or weight-loss plan in their struggle to break bad food habits and are often trying to exercise more.
Oracle	Food and Diet	Workout Enthusiasts	Self identifies as "workout enthusiast"
Oracle	Food Attitudes	Food Attitudes	Understanding the degree to which Americans eat with their health in mind and the importance of planning and convenience in shopping for food and in preparing their meals
Oracle	Food Attitudes	Brand Food Loyalist	Agrees with statement 'I am loyal to my food brands and stick with them.'
Oracle	Food Attitudes	Breakfast Believer	Agrees with statement 'I try to eat a healthy breakfast every day.'
Oracle	Food Attitudes	Cooking Disinterest	Agrees with statement 'I don't have very much interest in cooking.'
Oracle	Food Attitudes	Decides Based on Labels	Agrees with statement 'I always check the ingredients and nutritional content on the labels of products before I buy them.'
Oracle	Food Attitudes	Eats Organic Regularly	Agrees with statement 'I regularly eat organic foods.'
Oracle	Food Attitudes	Eats Out Alone	Agrees with statement 'I'm fine with eating at a restaurant by myself.'
Oracle	Food Attitudes	Eats Planned Meals	Agrees with statement 'Dinners in my home are usually planned ahead of time.'
Oracle	Food Attitudes	Fast Food Fun Seeker	Agrees with statement 'Eating at a fast food restaurant is fun.'
Oracle	Food Attitudes	Fast Food In A Hurry	Agrees with statement 'I only eat fast food when I'm in a rush.'
Oracle	Food Attitudes	Finds Comfort in Food	Agrees with statement 'Food is a comfort to me'
Oracle	Food Attitudes	Food Variety Seeker	Agrees with statement 'I enjoy trying different types of food.'
Oracle	Food Attitudes	Frequent Cooker	Agrees with statement 'During a given week, I cook meals frequently.'
Oracle	Food Attitudes	Frozen Dinner Averse	Agrees with statement 'I rarely eat frozen dinners.'
Oracle	Food Attitudes	Frozen Foods	Agrees with statement 'I often eat frozen dinners.'
Oracle	Food Attitudes	Healthy Snacker	Agrees with statement 'Generally, I only snack on healthy foods.'
Oracle	Food Attitudes	Lets Kids Decide	Agrees with statement 'I let my children make their own decision when ordering at a restaurant.'
Oracle	Food Attitudes	Likes Easy Cooking	Agrees with statement 'I'm always on the lookout for quick and easy meal options'
Oracle	Food Attitudes	Locavore	Agrees with statement 'I try to buy foods that are grown or produced locally (in the region where I live).'
Oracle	Food Attitudes	No Time to Cook	Agrees with statement 'Often, I eat my meals on the run.'
Oracle	Food Attitudes	Nutrition Aware	Agrees with statement 'I try to eat healthy these days and pay attention to my nutrition.'
Oracle	Food Attitudes	Prefers Fresh Food	Agrees with statement 'I prefer cooking with fresh food rather than canned or frozen.'
Oracle	Food Attitudes	Prefers Takeout to Cooking	Agrees with statement 'I prefer picking up quick meals to cooking meals.'
Oracle	Food Attitudes	Restaurant Celebrator	Agrees with statement 'I typically celebrate special occasions at restaurants.'
Oracle	Food Attitudes	Restaurant Nutritionist	Agrees with statement 'I evaluate the nutrition of menu items when ordering at a restaurant.'
Oracle	Food Attitudes	Seeks Healthy Fast Food	Agrees with statement 'I like to see healthier options at fast food restaurants.'
Oracle	Food Attitudes	Sweet Tooth	Agrees with statement 'I indulge my cravings for sweets.'
Oracle	GfK Roper	Personal Influence	Explores both behavioral and attitudinal responses to how important a spcific influence to you as a guiding principle in your life
Oracle	GfK Roper	Automotive	Automotive Influential Consumers
Oracle	GfK Roper	Automotive Products	Automotive Products Category Influential Consumers
Oracle	GfK Roper	Beauty	Beauty Category Influential Consumers
Oracle	GfK Roper	Books	Books Category Influential Consumers
Oracle	GfK Roper	Cleaning Products	Cleaning products Category Influential Consumers
Oracle	GfK Roper	Coffee	Coffee Category Influential Consumers
Oracle	GfK Roper	Cooking	Cooking Category Influential Consumers
Oracle	GfK Roper	Education	Education Category Influential Consumers
Oracle	GfK Roper	Environmentally-Friendly	Environmentally-Friendly products Category Influential Consumers
Oracle	GfK Roper	Fashion - Shoes	Fashion - Shoes Category Influential Consumers
Oracle	GfK Roper	Gardening	Gardening Category Influential Consumers
Oracle	GfK Roper	Grocery Shopping	Grocery Shopping Category Influential Consumers
Oracle	GfK Roper	Healthcare	Healthcare Category Influential Consumers
Oracle	GfK Roper	Healthy Lifestyle	Healthy Lifestyle Category Influential Consumers
Oracle	GfK Roper	Home Remodeling	Home Remodeling Category Influential Consumers
Oracle	GfK Roper	Interior Decorating	Interior Decorating Category Influential Consumers
Oracle	GfK Roper	Internet	Internet Category Influential Consumers
Oracle	GfK Roper	Mobile/Cell Phones	Mobile/Cell phones Category Influential Consumers
Oracle	GfK Roper	Music	Music Category Influential Consumers
Oracle	GfK Roper	Photography	Photography Category Influential Consumers
Oracle	GfK Roper	Products for Babies or Children	Products for Babies or Children Category Influential Consumers
Oracle	GfK Roper	Restaurants	Restaurants Category Influential Consumers
Oracle	GfK Roper	Shopping	Shopping Category Influential Consumers
Oracle	GfK Roper	Snack	Snack Category Influential Consumers
Oracle	GfK Roper	Sports	Sports Category Influential Consumers
Oracle	GfK Roper	Travel	Travel Category Influential Consumers
Oracle	GfK Roper	Video Games	Video Games Category Influential Consumers
Oracle	GfK Roper	Personal Values	Explores both behavioral and attitudinal responses to how important a spcific value to you as a guiding principle in your life
Oracle	GfK Roper	Adventure	Adventure: Seeking adventure and risk (7 on a 7-point scale of importance)
Oracle	GfK Roper	Ambition	Ambition: Aspiring to get ahead (7 on a 7-point scale of importance)
Oracle	GfK Roper	Authenticity	Authenticity: Being true to myself (7 on a 7-point scale of importance)
Oracle	GfK Roper	Being in Tune with Nature	Being in tune with nature: Fitting into nature (7 on a 7-point scale of importance)
Oracle	GfK Roper	Creativity	Creativity: Being creative, imaginative (7 on a 7-point scale of importance)
Oracle	GfK Roper	Curiosity	Curiosity: Wanting to explore and learn about new things (7 on a 7-point scale of importance)
Oracle	GfK Roper	Duty	Duty: Fulfilling obligations to family, community and country (7 on a 7-point scale of importance)
Oracle	GfK Roper	Enjoying Life	Enjoying life: Doing things because I like them (7 on a 7-point scale of importance)
Oracle	GfK Roper	Equality	Equality: Desiring equal opportunity for all (7 on a 7-point scale of importance)
Oracle	GfK Roper	Excitement	Excitement: Having stimulating experiences (7 on a 7-point scale of importance)
Oracle	GfK Roper	Faith	Faith: Holding to religious faith and belief (7 on a 7-point scale of importance)
Oracle	GfK Roper	Freedom	Freedom: Having freedom of action and thought (7 on a 7-point scale of importance)
Oracle	GfK Roper	Friendship	Friendship: Having close, supportive friends (7 on a 7-point scale of importance)
Oracle	GfK Roper	Having Fun	Having fun: Having a good time (7 on a 7-point scale of importance)
Oracle	GfK Roper	Helpfulness	Helpfulness: Making the effort to assist others (7 on a 7-point scale of importance)
Oracle	GfK Roper	Honesty	Honesty: Being sincere, having integrity (7 on a 7-point scale of importance)
Oracle	GfK Roper	Knowledge	Knowledge: Being well educated (7 on a 7-point scale of importance)
Oracle	GfK Roper	Learning	Learning: Continuing to learn throughout my life (7 on a 7-point scale of importance)
Oracle	GfK Roper	Looking Good	Looking good: Seeking the utmost attractive appearance (7 on a 7-point scale of importance)
Oracle	GfK Roper	Open-mindedness	Open-mindedness: Being broad-minded (7 on a 7-point scale of importance)
Oracle	GfK Roper	Power	Power: Having control over people and resources (7 on a 7-point scale of importance)
Oracle	GfK Roper	Preserving the Environment	Preserving the environment: Helping to preserve nature (7 on a 7-point scale of importance)
Oracle	GfK Roper	Protecting the Family	Protecting the family: Having safety for loved ones (7 on a 7-point scale of importance)
Oracle	GfK Roper	Romance	Romance: Having romance in my life (7 on a 7-point scale of importance)
Oracle	GfK Roper	Self-reliance	Self-reliance: Being self reliant, choosing my own goals (7 on a 7-point scale of importance)
Oracle	GfK Roper	Simplicity	Simplicity: Keeping your life and mind as uncluttered as possible (7 on a 7-point scale of importance)
Oracle	GfK Roper	Social Recognition	Social Recognition: Being publicly noticed, recognized, and acknowledged (7 on a 7-point scale of importance)
Oracle	GfK Roper	Social Responsibility	Social responsibility: Working for the welfare of society (7 on a 7-point scale of importance)
Oracle	GfK Roper	Social Tolerance	Social tolerance: Respecting ethnic, religious, and racial differences (7 on a 7-point scale of importance)
Oracle	GfK Roper	Stable Personal Relationships	Stable personal relationships: Maintaining a long-term commitment to friends and love ones (7 on a 7-point scale of importance)
Oracle	GfK Roper	Status	Status: Achieving a higher social status (7 on a 7-point scale of importance)
Oracle	GfK Roper	Thrift	Thrift: Being economical or careful with money and avoiding excesses(7 on a 7-point scale of importance)
Oracle	GfK Roper	Tradition	Tradition: Preserving time-honored customs (7 on a 7-point scale of importance)
Oracle	GfK Roper	Wealth	Wealth: Having material possessions, a lot of money (7 on a 7-point scale of importance)
Oracle	GfK Roper	Working Hard	Working hard: Always giving my best effort (7 on a 7-point scale of importance)
Oracle	GfK Roper	Public Activities	Attended or engaged in public activities.
Oracle	GfK Roper	Attends Public Meetings	Attended a public meeting on town or school affairs in last 12 months
Oracle	GfK Roper	Attends Public Speeches	Attended a political rally, speech, or organized protest in last 12 months
Oracle	GfK Roper	Engaged in Fund Raising	Engaged in fund raising in last 12 months
Oracle	GfK Roper	Environmental Causes Particpants	Engaged in environmental causes in the last 12 months
Oracle	GfK Roper	Recycles Products	Recycled products in the last 12 months
Oracle	GfK Roper	Serves on Local Committees	Served on a local committee in the last 12 months
Oracle	GfK Roper	Signed a Petition in Last 12 Months	Signed a petition in the last 12 months
Oracle	GfK Roper	Written or Called a Politician	Written or called any politician at the state,local, or national level in last 12 months
Oracle	GfK Roper	Public Activities	Top third of people who spent time doing activities
Oracle	GfK Roper	Ample Sleep Each Night	Top third of people who spent time Number of hours sleep each night
Oracle	GfK Roper	Commuting to Work	Top third of people who spent time Commuting to and from work
Oracle	GfK Roper	Enjoys Learning New Things	Top third of people who spent time at personal computer including the Internet
Oracle	GfK Roper	Fun/Exciting Activities	Top third of people who spent time Doing fun and exciting things
Oracle	GfK Roper	Spend Time Cooking	Top third of people who spent time Cooking
Oracle	GfK Roper	Spend Time Doing Housework	Top third of people who spent time Housework
Oracle	GfK Roper	Spend Time Exercising	Top third of people who spent time Exercising
Oracle	GfK Roper	Spend Time Gardening	Top third of people who spent time Gardening or yard work
Oracle	GfK Roper	Spend Time Reading	Top third of people who spent time Reading
Oracle	GfK Roper	Time on Computer/Internet	Top third of people who spent time at personal computer including the Internet
Oracle	GfK Roper	Time with Friends Around Town	Top third of people who spent time Socializing/doing things with friends around town
Oracle	GfK Roper	Time with Kids/Grandkids	Top third of people who spent time With kids or grandkids at home or outside the home
Oracle	GfK Roper	Time with Significant Other	Top third of people who spent time with your spouse or significant other
Oracle	GfK Roper	Volunteers in school	Top third of people who spent time at school or any organizations other than church
Oracle	GfK Roper	Watching TV or Movies at Home	Top third of people who spent time Watching television or movies at home
Oracle	GfK Roper	Works Outside of Home	Top third of people who spent time working at a paid job outside of home
Oracle	Health Attitudes	Health Attitudes	Insights into how Americans relate to their general health, to the medical community and to the pharmaceutical industry.
Oracle	Health Attitudes	Eats Right	Agrees with statement 'I consider my diet to be very healthy.'
Oracle	Health Attitudes	Exercises Often	Agrees with statement 'I follow a regular exercise routine'
Oracle	Health Attitudes	Herbal Believer	Agrees with statement 'In general, I think herbal supplements are effective'
Oracle	Health Attitudes	Proactive Health Seeker	Agrees with statement 'I am always looking for new ways to live a healthier life'
Oracle	Health Attitudes	Regular Doctor Visits	Agrees with statement 'I go to the doctor regularly for check-ups.'
Oracle	Health Attitudes	Vitamin Believer	Agrees with statement 'Vitamins/supplements should be taken for long-term health benefits'
Oracle	Hispanic Food	Hispanic Food	Hispanic Food Consumer
Oracle	Hispanic Food	Enjoys Traditional Hispanic Food	Agrees with the statement 'I enjoy eating traditional Hispanic/Latin American food'
Oracle	Leisure Activities	Leisure Activities	Different segments of US adults and their leasure activities
Oracle	Leisure Activities	Adult Education Courses	Adult education courses: Have personally done in last 12 months.
Oracle	Leisure Activities	Art Galleries or Shows	Art galleries or shows: Have personally done in last 12 months.
Oracle	Leisure Activities	Attend Auto Shows	Attend Auto Shows: Have personally done in last 12 months.
Oracle	Leisure Activities	Attend Country Music Performances	Attend country music performances: Have personally done in last 12 months.
Oracle	Leisure Activities	Attend Dance Performances	Attend dance performances: Have personally done in last 12 months.
Oracle	Leisure Activities	Attend Rock Music Performances	Attend rock music performances: Have personally done in last 12 months.
Oracle	Leisure Activities	Baking	Baking: Have personally done in last 12 months.
Oracle	Leisure Activities	Birdwatching	Birdwatching: Have personally done in last 12 months.
Oracle	Leisure Activities	Book Clubs	Book clubs: Have personally done in last 12 months.
Oracle	Leisure Activities	Console Video Games	Console Video Games: Have personally done in last 12 months.
Oracle	Leisure Activities	Cooking for Fun	Cooking for fun: Have personally done in last 12 months.
Oracle	Leisure Activities	Crossword Puzzles	Crossword puzzles: Have personally done in last 12 months.
Oracle	Leisure Activities	Desktop (PC) Games	Desktop (PC) Games: Have personally done in last 12 months.
Oracle	Leisure Activities	Dining Out	Dining out: Have personally done in last 12 months.
Oracle	Leisure Activities	Entertain Friends or Relatives at Home	Entertain friends or relatives at home: Have personally done in last 12 months.
Oracle	Leisure Activities	Go to Bars/Night Clubs	Go to bars/night clubs: Have personally done in last 12 months.
Oracle	Leisure Activities	Go to Live Theater	Go to live theater: Have personally done in last 12 months.
Oracle	Leisure Activities	Go to Museums	Go to museums: Have personally done in last 12 months.
Oracle	Leisure Activities	Go to the Beach	Go to the beach: Have personally done in last 12 months.
Oracle	Leisure Activities	Home Decoration & Furnishing	Home decoration and furnishing: Have personally done in last 12 months.
Oracle	Leisure Activities	Other Music Performances	Other Music Performances: Have personally done in last 12 months.
Oracle	Leisure Activities	Photo Album/Scrapbooking	Photo Album/Scrapbooking: Have personally done in last 12 months.
Oracle	Leisure Activities	Photography	Photography: Have personally done in last 12 months.
Oracle	Leisure Activities	Picnic	Picnic: Have personally done in last 12 months.
Oracle	Leisure Activities	Play Bingo	Play bingo: Have personally done in last 12 months.
Oracle	Leisure Activities	Play Musical Instrument	Play musical instrument: Have personally done in last 12 months.
Oracle	Leisure Activities	Reading Books	Reading books: Have personally done in last 12 months.
Oracle	Leisure Activities	Reading Comic Books	Reading comic books: Have personally done in last 12 months.
Oracle	Leisure Activities	Sudoku Puzzles	Sudoku Puzzles: Have personally done in last 12 months.
Oracle	Leisure Activities	Tailgating	Tailgating: Have personally done in last 12 months.
Oracle	Leisure Activities	Visit Aquarium	Visit Aquarium: Have personally done in last 12 months.
Oracle	Leisure Activities	Visit the Zoo	Visit the Zoo: Have personally done in last 12 months.
Oracle	Leisure Activities	Woodworking	Woodworking: Have personally done in last 12 months.
Oracle	Life Stage	Life Stage	Plans during life stages
Oracle	Life Stage	Adopt a Pet	Adults who plan to adopt a pet in the next 6 months
Oracle	Life Stage	Back To School	Plans to go Back to School in the next 12 months
Oracle	Life Stage	Change Jobs	Plans to change jobs in the next 12 months
Oracle	Life Stage	Empty-Nester	Plans to be a empty-nester in the next 12 months
Oracle	Life Stage	Get a Dog or Cat	Plans to get a dog or cat in the next 12 months
Oracle	Life Stage	Get Engaged	Plans to get engaged in the next 12 months
Oracle	Life Stage	Graduate from School	Plans to graduate from school in the next 12 months
Oracle	Life Stage	Have a Child and Get Married	Plans to have a child and get married in the next 12 months
Oracle	Life Stage	Have a Child and Go Away To College	Plans to have a child and go away to college in the next 12 months
Oracle	Life Stage	Have a Child and Graduate from College	Plans to have a child and graduate from college in the next 12 months
Oracle	Life Stage	Home Remodel Intender	Plants to remodel their home
Oracle	Life Stage	New Grandparent	Plans to be a grandparent in the next 12 months
Oracle	Life Stage	New Home Intender	Plans to buy a new home
Oracle	Life Stage	New Large/Major Appliance	Plans to purchase New Large/Major Appliance in the next 12 months
Oracle	Life Stage	Parent	Plans to be a parent in the next 12 months
Oracle	Life Stage	Retire	Plans to retire in the next 12 months
Oracle	Loyalty/Reward Programs	Loyalty/Reward Programs	Enrolled in a loyalty reward program
Oracle	Loyalty/Reward Programs	Coffee	Enrolled in a loyalty reward program for Coffee
Oracle	Loyalty/Reward Programs	Department Store	Enrolled in a loyalty reward program for a Department Store
Oracle	Loyalty/Reward Programs	Discount Store	Enrolled in a loyalty reward program for Discount Store
Oracle	Loyalty/Reward Programs	Drug Store	Enrolled in a loyalty reward program for Drug Store
Oracle	Loyalty/Reward Programs	Electronics Store	Enrolled in a loyalty reward program for Electronics Store
Oracle	Loyalty/Reward Programs	Gas Station	Enrolled in a loyalty reward program for Gas Station
Oracle	Loyalty/Reward Programs	Movie Theater	Enrolled in a loyalty reward program for Movie Theater
Oracle	Loyalty/Reward Programs	Restaurant	Enrolled in a loyalty reward program for Restaurant
Oracle	Loyalty/Reward Programs	Supermarket	Enrolled in a loyalty reward program for Supermarket
Oracle	Media	Media	Top third of the population who are readers, listeners and watchers of media.
Oracle	Media	Day Time TV Watcher	Top third of day time TV watchers
Oracle	Media	Listens to Radio	Top third of radio listeners
Oracle	Media	Prime Time TV Watcher	Top third of Prime time TV watchers
Oracle	Media	Reads Magazines	Top third of magazine readers
Oracle	Media	Reads Newspapers	Top third of newspaper readers
Oracle	Media	TV Watcher	Top third of TV watchers
Oracle	Mobile Phones	Mobile Phones	Identified users of phones, phone plans, or phone providers.
Oracle	Mobile Phones	Apple iPhone User	Apple iPhone users
Oracle	Mobile Phones	Has Unlimited Data	Cellular / Mobile Phone Plan - has unlimited data
Oracle	Mobile Phones	International Caller	Cellular / Mobile Phone Plan - has international dialing
Oracle	Mobile Phones	Monthly Plan With no Contract	Has a monthly mobile phone plan with no contract
Oracle	Mobile Phones	Samsung Phone User	Samsung Phone Users
Oracle	Mobile Phones	Uses AT&T	Uses AT&T as their mobile phone provider
Oracle	Mobile Phones	Uses Phone for Mobile Hotspot	Cellular / Mobile Phone Plan - has unlimited mobile hotspot
Oracle	Mobile Phones	Uses T-Mobile	Uses T-Mobile as their mobile phone provider
Oracle	Mobile Phones	Uses Verizon	Uses Verizon as their mobile phone provider
Oracle	Mobile/Tablet Apps	Mobile/Tablet Apps	Used an app on mobile phone or tablet in the past 30 days
Oracle	Mobile/Tablet Apps	Banking/Finance	Used a Banking / Finance app on mobile phone or tablet in the past 30 days
Oracle	Mobile/Tablet Apps	Book Reader App	Used a Book app on mobile phone or tablet in the past 30 days
Oracle	Mobile/Tablet Apps	Cooking	Used a food (cooking) app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Dating App	Used a Dating app on mobile phone or tablet in the past 30 days
Oracle	Mobile/Tablet Apps	Digital Payment	Used a Digital payment app on mobile phone or tablet in the past 30 days
Oracle	Mobile/Tablet Apps	Door Dash	Ordered from Door Dash in the last 30 days
Oracle	Mobile/Tablet Apps	Education	Used an education app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Fitness	Used a fitness app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Food Delivery	Used a food (delivery) app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Games	Used a games app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Grubhub	Ordered from GrubHub in the last 30 days
Oracle	Mobile/Tablet Apps	Healthcare	Used a Healthcare app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Movies	Used a Movies app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Music	Used a music App (to listen or purchase) in the last 30 days
Oracle	Mobile/Tablet Apps	Navigation/Maps	Used a Navigation/Maps app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	News or Newspaper	Used a News or Newspaper App in the last 30 days
Oracle	Mobile/Tablet Apps	Password Manager	Used a Password manager app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Real Estate	Used a Real estate app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Restaurant/Coffee Shop	Used a Restaurant/Coffee Shop app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Restaurants Own Site	Ordered from Restaurants Own site in the last 30 days
Oracle	Mobile/Tablet Apps	Rideshare/Taxi	Used a Rideshare/Taxi app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Shopping/Retail	Used a Shopping/Retail app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Sports	Used a Sports app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Travel	Used a Travel app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	TV/Cable	Used a TV/Cable app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Uber Eats	Ordered from UberEATS in the last 30 days
Oracle	Mobile/Tablet Apps	Video	Used a Video (e.g. short clips) app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Video Chat	Used a Video chat app on phone / tablet in the last 30 days
Oracle	Mobile/Tablet Apps	Weather	Used a Weather App on phone / tablet in the last 30 days
Oracle	Personal Attitudes	Personal Attitudes	Agrees with the statements around personal values and attitude
Oracle	Personal Attitudes	Attends Religious Service Regularly	Agrees with the statement 'I attend religious services regularly'
Oracle	Personal Attitudes	Ban Products that Pollutes Environment	Agrees with the statement 'Any product that pollutes the environment should be banned'
Oracle	Personal Attitudes	Behavioral Greens	They have negative attitudes toward products that pollute, and they incorporate green practices on a regular basis.
Oracle	Personal Attitudes	Born Leader	Agrees with the statement 'I consider myself a born leader'
Oracle	Personal Attitudes	Celebrates Life Events	Agrees with the statement 'I often celebrate important life events with friends instead of family'
Oracle	Personal Attitudes	Center of Attention	Agrees with the statement 'I enjoy being the center of attention'
Oracle	Personal Attitudes	Challenges Themselves	Agrees with the statement 'I like to challenge myself by doing new things'
Oracle	Personal Attitudes	Climate Change is Political	Agrees with the statement 'Climate change has become too political of a topic'
Oracle	Personal Attitudes	Climate Change is Serious	Agrees with the statement 'Climate change is a serious threat'
Oracle	Personal Attitudes	Commute Is Stressful	Agrees with the statement 'My daily commute is very stressful'
Oracle	Personal Attitudes	Concerned About Society	Agrees with the statement 'I worry about violence and crime'
Oracle	Personal Attitudes	Connected Ethnic Heritage	Agrees with the statement 'I'm more connected to my ethnic heritage than my parents are'
Oracle	Personal Attitudes	Cultural/Ethnic Heritage is Important	Agrees with the statement 'My cultural/ethnic heritage is an important part of who I am'
Oracle	Personal Attitudes	Desire Excitement	Agrees with the statement 'I often desire excitement in my life'
Oracle	Personal Attitudes	DIY projects	Agrees with the statement 'I enjoy DIY (do it yourself) projects'
Oracle	Personal Attitudes	Enjoys Social Gatherings	Agrees with the statement 'I thrive at big parties and social occasions'
Oracle	Personal Attitudes	Entertain at Home	Agrees with the statement 'I enjoy entertaining people in my home'
Oracle	Personal Attitudes	Entrepreneur in the Making	Agrees with the statement 'I would like to set up my own business one day'
Oracle	Personal Attitudes	Environmental Commuters	Agrees with the statement 'I often choose methods of transportation that are friendlier to the environment'
Oracle	Personal Attitudes	Environmentally Conscious	Agrees with the statement 'I feel I am more environmentally conscious than people'
Oracle	Personal Attitudes	Faith is Important	Agrees with the statement 'My faith is really important to me'
Oracle	Personal Attitudes	Family Reunions	Agrees with the statement 'Family reunions are important to me'
Oracle	Personal Attitudes	Fashionable	Agrees with the statement 'I want people I know to think of me as fashionable'
Oracle	Personal Attitudes	Foreign Traveler	Agrees with the statement 'Living in a foreign country is something I would like to experience'
Oracle	Personal Attitudes	Frequent Gift Giver	Agrees with the statement 'I like to buy gifts as a way of expressing gratitude'
Oracle	Personal Attitudes	Fresh Smelling Home	Agrees with the statement 'I make an extra effort to have my house smell fresh'
Oracle	Personal Attitudes	Friends are Like Family	Agrees with the statement 'I am as close to my friend group as I am to my family'
Oracle	Personal Attitudes	Good at Fixing Things	Agrees with the statement 'I am good at fixing things'
Oracle	Personal Attitudes	Great Fashion Sense	Agrees with the statement 'I have a better fashion sense than most people'
Oracle	Personal Attitudes	Hardware/Automotive Store Browser	Agrees with the statement 'Browsing through hardware or automotive stores is enjoyable to me'
Oracle	Personal Attitudes	Home Decor	Agrees with the statement 'Home decor is of particular interest to me'
Oracle	Personal Attitudes	Home Improvement Ideas	Agrees with the statement 'I'm always looking for new ideas to improve my home'
Oracle	Personal Attitudes	Home is an Expression of Personal Style	Agrees with the statement 'My home is an expression of my personal style'
Oracle	Personal Attitudes	I am More Capable than Most People	Agrees with the statement 'I am more capable than most people'
Oracle	Personal Attitudes	I Like to Make Things Myself	Agrees with the statement 'I like to make things myself'
Oracle	Personal Attitudes	I Like to Show Off What I Have	Agrees with the statement 'I like to show off what I have'
Oracle	Personal Attitudes	I Tend Not to Ask Others for Help	Agrees with the statement 'I tend not to ask others for help'
Oracle	Personal Attitudes	Influences Others to Try New Things	Agrees with the statement 'I'm good at convincing others to try new things'
Oracle	Personal Attitudes	Intellectual	Agrees with the statement 'I think of myself as an intellectual'
Oracle	Personal Attitudes	Interested in Fine Arts	Agrees with the statement 'I am very interested in the fine arts'
Oracle	Personal Attitudes	Interested in How the Universe Works	Agrees with the statement 'I am interested in how the universe works'
Oracle	Personal Attitudes	Introduces People to Each Other	Agrees with the statement 'I like to introduce people to each other'
Oracle	Personal Attitudes	Keeps Up with Celebrity News	Agrees with the statement 'I love keeping up with celebrity news and gossip'
Oracle	Personal Attitudes	Leaders	Agrees with the statement 'I often find myself in a leadership position'
Oracle	Personal Attitudes	Learn About Foreign Cultures	Agrees with the statement 'I like to learn about foreign cultures'
Oracle	Personal Attitudes	Life Should be as Much Fun as Possible	Agrees with the statement 'My philosophy is "Life should be as much fun as possible'
Oracle	Personal Attitudes	Likes Meeting New People	Agrees with the statement 'Meeting new people comes easily to me'
Oracle	Personal Attitudes	Lives in the Moment	Agrees with the statement 'Worrying about the future is a waste of time'
Oracle	Personal Attitudes	Mechanical Interests	Agrees with the statement 'Mechanical things, like machinery and engines, fascinate me'
Oracle	Personal Attitudes	Music is Important	Agrees with the statement 'Music is an important part of my life'
Oracle	Personal Attitudes	Not Enough Time in the Day	Agrees with the statement 'I am so busy, I often can't finish everything I need to in a day'
Oracle	Personal Attitudes	Organizes Activities Among Friends	Agrees with the statement 'My friends and acquaintances look to me to organize our activities'
Oracle	Personal Attitudes	Outspoken	Agrees with the statement 'I consider myself outspoken'
Oracle	Personal Attitudes	Participates in a Civil Protests	Agrees with the statement 'If I feel strongly about an issue, I will participate in a civil protest'
Oracle	Personal Attitudes	Pets Deserve to be Pampered	Agrees with the statement 'Pets deserve to be pampered'
Oracle	Personal Attitudes	Potential Greens	Potential Greens neither behave nor think along particularly environmentally conscious lines; they remain on the fence about key green issues.
Oracle	Personal Attitudes	Prayer is a Part of My Daily Life	Agrees with the statement 'Prayer is a part of my daily life'
Oracle	Personal Attitudes	Prefer Job Security Over Salary	Agrees with the statement 'I'd give up a higher salary for job security'
Oracle	Personal Attitudes	Prefer to Make Rather than Buy	Agrees with the statement 'I prefer to make something rather than buy it'
Oracle	Personal Attitudes	Prefers Spanish Advertising	Agrees with the statement 'I am more likely to be loyal to a company that makes an effort to advertise in Spanish'
Oracle	Personal Attitudes	Puts Work before Family Time	Agrees with the statement 'I am willing to sacrifice time with my family in order to get ahead'
Oracle	Personal Attitudes	Restaurant Goer	Agrees with the statement 'I'm fine with eating at a restaurant by myself'
Oracle	Personal Attitudes	Risk Takers	Agrees with the statement 'I enjoy taking risks'
Oracle	Personal Attitudes	Sculpts Wood and Metal	Agrees with the statement 'I find making things out of wood or metal enjoyable'
Oracle	Personal Attitudes	Shares Opinions	Agrees with the statement 'I feel it is important to share my opinion'
Oracle	Personal Attitudes	Shows Off Home	Agrees with the statement 'I enjoy showing off my home to guests'
Oracle	Personal Attitudes	Social Status Strivers	Agrees with the statement 'I strive to achieve a high social status'
Oracle	Personal Attitudes	Speaks Spanish at Home	Agrees with the statement 'In my home, speaking Spanish is a priority'
Oracle	Personal Attitudes	Spiritual Person	Agrees with the statement 'I consider myself a spiritual person'
Oracle	Personal Attitudes	Spontaneous	Agrees with the statement 'I often do things on the spur of the moment'
Oracle	Personal Attitudes	Stands Out in a Crowd	Agrees with the statement 'I like to stand out in a crowd'
Oracle	Personal Attitudes	Supports Prayer in School	Agrees with the statement 'The government should support prayer in school'
Oracle	Personal Attitudes	Takes Time for Self	Agrees with the statement 'I make sure I take time for myself each day'
Oracle	Personal Attitudes	Teamwork is Important	Agrees with the statement 'I prefer to work as part of a team than work alone'
Oracle	Personal Attitudes	Think Greens	They think green but do not necessarily follow through on those beliefs with green actions. They are well-intentioned but will not go too far out of their way to behave green.
Oracle	Personal Attitudes	Thrill Seeker	Agrees with the statement 'I consider myself a thrill seeker'
Oracle	Personal Attitudes	Top of My Profession	Agrees with the statement 'My goal is to make it to the top of my profession'
Oracle	Personal Attitudes	True Browns	Not environmentally conscientious at all, True Browns may, in fact, have negative attitudes about the environment and the green movement.
Oracle	Personal Attitudes	Uses Recycled Products	Agrees with the statement 'People have a responsibility to use recycled products whenever possible'
Oracle	Personal Attitudes	Values Friendships	Agrees with the statement 'My friends are the most important thing in my life'
Oracle	Personal Attitudes	Variety Seekers	Agrees with the statement 'I seek out variety in my everyday life'
Oracle	Personal Attitudes	Volunteers	Agrees with the statement 'I often volunteer my time for a good cause'
Oracle	Personal Attitudes	Want More Time with Family	Agrees with the statement 'I frequently wish I had more time to spend with my family'
Oracle	Personal Attitudes	Wants to Help the Environment	Agrees with the statement 'I am interested in finding out how I can help the environment'
Oracle	Personal Attitudes	Weekly Exercise	Agrees with the statement 'I do some sport/exercise at least once a week'
Oracle	Personal Attitudes	Work is a Career	Agrees with the statement 'I consider my work to be a career, not just a job'
Oracle	Personal Attitudes	Work Most Weekends	Agrees with the statement 'I must admit, I work most weekends'
Oracle	Personal Attitudes	Works Long Hours	Agrees with the statement 'I work long hours'
Oracle	Personal Attitudes	You Get what You Give in Life	Agrees with the statement 'On the whole, people get what they deserve in life'
Oracle	Podcasts	Podcasts	Listened to a Podcast in last 30 Days
Oracle	Podcasts	Business/Finance	Listened to a Business/Finance Podcast in last 30 Days
Oracle	Podcasts	Buys Products from Sponsors	I am likely to buy products and services from companies that sponsor podcasts I listen to
Oracle	Podcasts	Captivated by Podcasts	I find I am more captivated by podcasts than other media
Oracle	Podcasts	Comedy	Listened to a Comedy podcast in the last 30 days
Oracle	Podcasts	Crime/Investigative Reporting	Listened to a Crime/Investigative Reporting podcast in the last 30 days
Oracle	Podcasts	Discuss Podcast Content with Others	I frequently discuss with others what I hear on podcasts
Oracle	Podcasts	Education	Listened to a Education podcast in the last 30 days
Oracle	Podcasts	Entertainment/Culture	Listened to a Entertainment/Culture podcast in the last 30 days
Oracle	Podcasts	Favorable Opinion of Podcast Advertisers	I have a more favorable opinion of companies that advertise on podcasts
Oracle	Podcasts	Has Favorite Hosts	If my favorite host is starting a new podcast, it is important that I am notified about it
Oracle	Podcasts	Health/Fitness/Lifestyle	Listened to a Health/Fitness/Lifestyle podcast in the last 30 days
Oracle	Podcasts	History	Listened to a History podcast in the last 30 days
Oracle	Podcasts	Learns About Products and Services from Podcasts	Ads in podcasts have made me aware of new products and services
Oracle	Podcasts	Likes Video Content in Podcasts	I like to listen to podcasts that also have a video component
Oracle	Podcasts	Listen To Full Podcast	I typically listen to podcasts from start to finish
Oracle	Podcasts	Listen To Podcast In Spanish	I listen to podcasts in Spanish & other languages
Oracle	Podcasts	Listen To Podcasts Daily	Podcasts are a regular part of my daily routine
Oracle	Podcasts	Listens To Ads in Podcast	When I like a podcast, I find I listen to the ads no matter what the category
Oracle	Podcasts	Looks Forward to New Podcasts	I look forward to listening to my favorite podcasts as they become available
Oracle	Podcasts	Music	Listened to a Music podcast in the last 30 days
Oracle	Podcasts	News/Current Events	Listened to a News/Current Events podcast in the last 30 days
Oracle	Podcasts	Pays Attention to Podcast Publishers	I pay attention to the publishers of the podcasts I listen to
Oracle	Podcasts	Podcast Ads are Relevant	Ads on my favorite podcasts are relevant to me
Oracle	Podcasts	Podcast Ads Provide Useful Information	Adults who plan to buy, sell, or trade cryptocurrency in the next 6 months
Oracle	Podcasts	Podcast More Engaging than TV	I find podcasts more engaging than TV
Oracle	Podcasts	Podcast Multitasking	Listening to podcasts helps me while doing other activities (e.g., working out, chores, commuting)
Oracle	Podcasts	Podcast Publisher is Important	When selecting a podcast to listen to, the company that publishes it is important to me
Oracle	Podcasts	Podcasts Offer Expert Advice	I listen to podcasts for expert advice
Oracle	Podcasts	Politics	Listened to a Politics podcast in the last 30 days
Oracle	Podcasts	Post About Podcasts on Social Media	I like to post about podcasts on social media
Oracle	Podcasts	Prefer Ads After Podcast	Preferred ad placement: After the podcast ends
Oracle	Podcasts	Prefer Ads Before Podast	Preferred ad placement: Before the podcast begins
Oracle	Podcasts	Prefer Ads During Podcast	Preferred ad placement: In the middle of the podcast (i.e., ad break)
Oracle	Podcasts	Prefers Podcast Hosts Reading Ads	It is important to me that the ads in a podcast are read by the host
Oracle	Podcasts	Prefers Video Podcasts	If a video version of a podcast is offered, I would prefer to watch the video
Oracle	Podcasts	Religion/Spirituality	Listened to a Religion/Spirituality podcast in the last 30 days
Oracle	Podcasts	Science	Listened to a Science podcast in the last 30 days
Oracle	Podcasts	Sports	Listened to a Sports podcast in the last 30 days
Oracle	Podcasts	Trusts Podcast Advertising	I trust podcast advertising more than I trust ads on other media
Oracle	Podcasts	Uses Multiple Platforms for Podcasts	I rely on multiple platforms or services to listen to the podcasts I want, when I want
Oracle	Podcasts	Willing to Financially Support Podcasts	Reasons willing to financially support podcasts
Oracle	Shopping	Shopping	This audience contains users showing various shopping behaviors.
Oracle	Shopping	Active Quality Seekers	Believe that the Internet is a great way to buy products. Before purchasing online, they read reviews by other shoppers and compare prices across different websites.
Oracle	Shopping	Buyers of the Best	Quality that matters most. They are careful to buy the best, and brand loyalty trumps all other considerations in their purchases.
Oracle	Shopping	Buys Baby or Toddler Toys	Adults who bought toys intended for infants or preschoolers in the past 12 months
Oracle	Shopping	Buys Boys Toys	Adults who bought boy's toys in the past 12 months
Oracle	Shopping	Buys Gift Cards	Adults who bought gift cards in the past 6 months
Oracle	Shopping	Buys Girls Toys	Adults who bought girl's toys in the past 12 months
Oracle	Shopping	Online Shopper	Bought items online in the last 6 months
Oracle	Shopping	Airline Tickets	Bought Airline tickets online in the last 6 months
Oracle	Shopping	Applied for Credit Card	Bought Applied for Credit Card online in the last 6 months
Oracle	Shopping	Automotive Products	Bought automotive products by internet, by phone, or mail in the last 6 months
Oracle	Shopping	Baby Accessories	Bought baby accessories by internet, phone, or mail in the last 6 months
Oracle	Shopping	Banking Services	Uses banking services by internet mail in the last 6 months
Oracle	Shopping	Bedding/Linens	Bought bedding / linen by internet, phone or mail in the last 6 months
Oracle	Shopping	Books	Bought Books online in the last 6 months
Oracle	Shopping	Cameras and Equipment	Bought Cameras and equipment online in the last 6 months
Oracle	Shopping	Cell Phones/Accessories	Bought Cell phones / accessories online in the last 6 months
Oracle	Shopping	Clothing/Apparel	Bought Clothing / apparel online in the last 6 months
Oracle	Shopping	Coffee and Tea	Bought Coffee and Tea online in the last 6 months
Oracle	Shopping	Computers	Bought Computers online in the last 6 months
Oracle	Shopping	Cooking/Kitchen Accessories	Bought Cooking / Kitchen accessories online in the last 6 months
Oracle	Shopping	Cosmetics/Toiletries	Bought Cosmetics / toiletries online in the last 6 months
Oracle	Shopping	Entertainment Tickets	Bought Concert, show, other entertainment tickets online in the last 6 months
Oracle	Shopping	Fitness Apparel/Equipment	Bought Fitness apparel / equipment online in the last 6 months
Oracle	Shopping	Flowers	Bought Flowers online in the last 6 months
Oracle	Shopping	Garden Supplies	Bought Garden supplies online in the last 6 months
Oracle	Shopping	Gift Baskets	Bought Gift Baskets online in the last 6 months
Oracle	Shopping	Groceries	Bought Groceries online in the last 6 months
Oracle	Shopping	Handbags or Accessories	Bought Handbags or Accessories online in the last 6 months
Oracle	Shopping	Hobby or Craft Supplies	Bought Hobby or craft supplies online in the last 6 months
Oracle	Shopping	Home Furnishings	Bought Home furnishings online in the last 6 months
Oracle	Shopping	Home Improvement Tools	Bought Home improvement items / tools online in the last 6 months
Oracle	Shopping	Hotel Reservations	Bought Hotel reservations online in the last 6 months
Oracle	Shopping	Housewares	Bought Housewares online in the last 6 months
Oracle	Shopping	Hunting, Fishing, Camping Equipment	Bought Hunting, fishing, camping equipment online in the last 6 months
Oracle	Shopping	Jewelry/Watches	Bought Jewelry / watches online in the last 6 months
Oracle	Shopping	Meal Kits	Bought Food-based Meal Kits online in the last 6 months
Oracle	Shopping	Office Supplies	Bought Office supplies online in the last 6 months
Oracle	Shopping	Online Grocery Delivery Service	Used Online Grocery Delivery Service (Fresh Direct, Instacart, Peapod etc.)
Oracle	Shopping	Pet Products/Supplies	Bought Pet products / supplies online in the last 6 months
Oracle	Shopping	Shoes Online/By Phone	Bought Shoes online/by phone online in the last 6 months
Oracle	Shopping	Small Appliances	Bought Household / small appliances online in the last 6 months
Oracle	Shopping	Toys/Games	Bought Toys / Games online in the last 6 months
Oracle	Shopping	TV	Bought TVs online in the last 6 months
Oracle	Shopping	Video Game System	Bought Video Games / Systems online in the last 6 months
Oracle	Shopping	Vitamins	Bought Vitamins online in the last 6 months
Oracle	Shopping	Wedding Gifts	Bought Wedding Gifts online in the last 6 months
Oracle	Shopping	Wine or Champagne	Bought Wine or Champagne online in the last 6 months
Oracle	Shopping	Conscientious Consumers	Cost is only one of the factors when shopping. Buy American, environmentally safe, conscious of quality, loyal to their brands, & highly unlikely to try new products or make impulse purchases.
Oracle	Shopping	Dinner Shopper	Primary shoppers who purchased foods or prepared pies, etc. from scratch in the past 6 months (turkey, ham, pies, etc.)
Oracle	Shopping	Express Gratitude with Gifts	Adults who express gratitude with gifts
Oracle	Shopping	Extreme Gift Card Giver	Adults who are in the top 1/3 (33%) expenditures gift card buying
Oracle	Shopping	Fashion First	They wear designer brands to impress other people, consider themselves to be trend setters as well as trend followers, and prefer high-style fashion designers and products endorsed by celebrities.
Oracle	Shopping	Function Over Fashion	Indifferent to fashion and style and give it little thought. They are replacement rather than impulse buyers, purchasing new clothing items and shoes only when they have to and never spend beyond what has been budgeted.
Oracle	Shopping	Habitualized Havers	Buy what they have always bought and see little reason to change. They are brand-loyal, but only in the sense that once they’ve found a brand they are comfortable with, they stop looking.
Oracle	Shopping	Home Entertainer	Adults who entertain at home, cook for fun and purchase entertainment food and drink
Oracle	Shopping	Love to Give Attitude	Adults who love to shower friends and family with gifts
Oracle	Shopping	Mainstream Fashion	Driven more by comfort and tried-and-true fashion sense than they are by popular trends. They are not particularly brand loyal and do not try to impress others with either classic or trendy brand labels.
Oracle	Shopping	Mothers who Indulge their Children	Female parents who say that children should be spoiled
Oracle	Shopping	Parents who Indulge their Children	Parents who say that children should be spoiled
Oracle	Shopping	Passionate Deal Seekers	Believe that the Internet is a great way to buy products. They typically read reviews and compare prices across the websites before purchasing something online.
Oracle	Shopping	Penny-Pinchers	Shoppers who judge all purchases by a single criterion: cost (the lower the better).
Oracle	Shopping	Sends Flowers	Adults who sent flowers in the past 6 months
Oracle	Shopping	Straightforward Shoppers	Prefer purchasing things online for a fixed price, do not necessarily compare prices across different web sites, do not shop for previously owned items, and do not read or share product reviews.
Oracle	Shopping	Swayable Shoppers	Get emotional payoff from act of buying. Impulse buyers, these consumers are willing to pay extra for image-enhancing products, and easily switch brands for the sake of novelty or variety.
Oracle	Shopping Attitudes	Shopping Attitudes	Agrees with the statements around their values while shopping
Oracle	Shopping Attitudes	Brand Loyalty	Agrees with the statement 'Agrees that its important to buy the brand they like regardless of price'
Oracle	Shopping Attitudes	Brand Name	Agrees with the statement 'Always looks for the brand name on the package'
Oracle	Shopping Attitudes	Buys Expensive Items Online	Agrees with the statement 'Would be comfortable buying a "big ticket" item, like a car or appliance, completely online'
Oracle	Shopping Attitudes	Buys Toiletries	Agrees with the statement 'When buying toiletries, the brand they choose is very important to them'
Oracle	Shopping Attitudes	Discount Code Searcher	Agrees with the statement 'When shopping online they always search for a discount code before making a purchase'
Oracle	Shopping Attitudes	Dislikes Grocery Shopping	Agrees with the statement 'Agrees that shopping for groceries is a bore'
Oracle	Shopping Attitudes	Enjoys Shopping	Agrees with the statement 'Enjoys shopping, even when they don't make a purchase'
Oracle	Shopping Attitudes	Environmental Record	Agrees with the statement 'Agrees that a company's environmental record is important in their purchasing decision'
Oracle	Shopping Attitudes	Indulges Children	Agrees with the statement 'Finds it hard to resist children's requests for non-essential purchases'
Oracle	Shopping Attitudes	Influenced by Brand Influencers	Agrees with the statement 'Social media influencers impact the brands they buy'
Oracle	Shopping Attitudes	Influenced by Celebrities	Agrees with the statement 'Seeing a celebrity using a product may influence them to buy it'
Oracle	Shopping Attitudes	Looking for New Stores	Agrees with the statement 'Often goes out of their way to find new stores to shop at'
Oracle	Shopping Attitudes	Loyal Online Retail Shopper	Agrees with the statement 'Usually sticks to only a few online retailers'
Oracle	Shopping Attitudes	Organic & Natural Cleaning Products	Agrees with the statement 'Organic & natural cleaning product shopper'
Oracle	Shopping Attitudes	Purchases Organizer Products	Agrees with the statement 'Purchases products to help organize my life'
Oracle	Shopping Attitudes	Recycled Packaging	Agrees with the statement 'buys products that use recycled paper in their packaging'
Oracle	Shopping Attitudes	Researches Products Online	Agrees with the statement 'Researches what they want to buy online before they go out to buy it'
Oracle	Shopping Attitudes	Shops Local	Agrees with the statement 'Prefers shopping at local, independent stores to shopping at national store chains'
Oracle	Shopping Attitudes	Shops Specialty Stores	Agrees with the statement 'Prefers shopping at specialty stores because the employees are knowledgeable about products'
Oracle	Shopping Attitudes	Spur of the Moment Shopper	Agrees with the statement 'When in a store, they often buy an item on the spur of the moment'
Oracle	Shopping Attitudes	Truth in Advertising	Agrees with the statement 'Agrees that In general, advertising paints a true picture of the products advertised'
Oracle	Shopping Attitudes	Willing to Travel	Agrees with the statement 'Is willing to travel an hour or more to shop at their favorite stores'
Oracle	Social Media Attitudes	Social Media Attitudes	Agrees with the statement around social media values
Oracle	Social Media Attitudes	Admires Social Media Influencers	Agrees with the statement 'Want to be more like the social media influencers they follow'
Oracle	Social Media Attitudes	Browses Social Media	Agrees with the statement 'When they're on social media, they typically just browse through postings'
Oracle	Social Media Attitudes	Buys Advertised Products	Agrees with the statement 'Is more likely to purchase products they see advertised on social media'
Oracle	Social Media Attitudes	Buys Products Promoted by Friends	Agrees with the statement 'Is more likely to purchase products they see, used or recommended by friends on social media'
Oracle	Social Media Attitudes	Comments on Others Posts	Agrees with the statement 'Would rather read other people's comments on social media than post their own'
Oracle	Social Media Attitudes	Comments on Peoples Posts	Agrees with the statement 'Often comments on other people's posts on social media'
Oracle	Social Media Attitudes	Content Creator	Agrees with the statement 'They like to create videos and other content to share on social media'
Oracle	Social Media Attitudes	Follows Favorite Brands	Agrees with the statement 'They like to follow their favorite brands or companies on social media'
Oracle	Social Media Attitudes	Frequently Posts on Social Media	Agrees with the statement 'Often talk about things they see on social media with others'
Oracle	Social Media Attitudes	Informed by Social Media	Agrees with the statement 'Social media makes them more aware of important issues'
Oracle	Social Media Attitudes	Photo or Video Poster	Agrees with the statement 'They enjoy sharing memes, photos, videos, songs, articles, etc. on social media'
Oracle	Social Media Attitudes	Researches Products on Social Media	Agrees with the statement 'They spend a lot of time reading content, comments, etc. when on social media'
Oracle	Social Media Attitudes	Shows Best Self on Social Media	Agrees with the statement 'When they use social media, they only show their best self'
Oracle	Social Media Attitudes	Social Media Connections	Agrees with the statement 'Without access to social media, they would feel less connected to other people'
Oracle	Social Media Attitudes	Social Media Influencer Follower	Agrees with the statement 'They follow influencers on social media'
Oracle	Social Media Attitudes	Trusts Social Media for Information	Agrees with the statement 'Compared to other sources, they are more likely to trust social media for information'
Oracle	Social Media Attitudes	Uses Social Media to Support Causes	Agrees with the statement 'They use social media to support causes they care about'
Oracle	Social Networking	Social Networking	Different segments of US social networking adults
Oracle	Social Networking	Use for Access to VIP Events	Social Networks are very important to me to: To gain access to VIP or Members-Only events.
Oracle	Social Networking	Use for Offers/Discounts	Social Networks are very important to me to: To receive exclusive offers, coupons or other discounts.
Oracle	Social Networking	Use to Learn About Products	Social Networks are very important to me to: Find out about products and services.
Oracle	Social Networking	Use to Rate Products	Social Networks are very important to me to: Rate or review a product or service.
Oracle	Social Networking	Use to Support Brands	Social Networks are very important to me to: To show support for my favorite companies or brands.
Oracle	Sports	Sports	Sports Fans on 6 out of 10 on a 10 point scale
Oracle	Sports	Auto Sports/Auto Racing Fans	Auto Sports / Auto Racing Fans
Oracle	Sports	Baseball (MLB) Fans	Baseball (MLB) Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Basketball (NBA) Fans	Basketball (NBA) Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Boxing Fans	Boxing Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	College Basketball Fans	College Basketball Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	College Football Fans	College Football Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Esports Fans	eSports Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Events Attended	Attended sporting event or game in the last 12 months
Oracle	Sports	Baseball - MLB Regular Season	Attended an MLB Baseball game in the last 12 months
Oracle	Sports	Basketball - College	Attended a College Basketball game in the last 12 months
Oracle	Sports	Basketball - NBA Regular Season	Attended a NBA Basketball game in the last 12 months
Oracle	Sports	Football - College	Attended a College Football game in the last 12 months
Oracle	Sports	Football - NFL	Attended an NFL Football game in the last 12 months
Oracle	Sports	Ice Hockey - NHL	Attended an NHL Ice Hockey game in the last 12 months
Oracle	Sports	Football (NFL) Fans	Football (NFL) Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Golf Fans	Golf Fans- 6 out of 10 on a 10 point scale
Oracle	Sports	Hockey (NHL) Fans	Hockey (NHL) Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	IndyCar Series Fan	Fans of the IndyCar Series
Oracle	Sports	International Soccer Fans	International Soccer Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Lucha Libre (Mexican Wrestling) Fan	Fans of Lucha Libre (Mexican Wrestling)
Oracle	Sports	Men's Tennis Fans	Men's Tennis Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	MLS Soccer Fans	MLS Soccer Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	NASCAR	NASCAR Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	NASCAR Cup Series fan	Fans of the NASCAR Cup Series
Oracle	Sports	NASCAR XFINITY Series fan	Fans of the NASCAR XFINITY Series
Oracle	Sports	NHRA (National Hot Rod Association) Fan	Fans of the NHRA (National Hot Rod Association)
Oracle	Sports	Participation	Participated in sporting event or activity in the last 12 months
Oracle	Sports	Aerobics	Participated in Aerobics in the last 12 months
Oracle	Sports	Backpacking	Participated in Backpacking in the last 12 months
Oracle	Sports	Baseball	Participated in Baseball in the last 12 months
Oracle	Sports	Bicycling - Mountain	Participated in Bicycling - Mountain in the last 12 months
Oracle	Sports	Bicycling - Road	Participated in Bicycling - Road in the last 12 months
Oracle	Sports	Boating (Power)	Participated in Boating (power) in the last 12 months
Oracle	Sports	Bowling	Participated in Bowling in the last 12 months
Oracle	Sports	CrossFit	Participated in CrossFit in the last 12 months
Oracle	Sports	Fishing - Fresh Water	Participated in Fishing - fresh water in the last 12 months
Oracle	Sports	Fishing - Salt Water	Participated in Fishing - salt water in the last 12 months
Oracle	Sports	Football	Participated in Football in the last 12 months
Oracle	Sports	Frisbee	Participated in Frisbee in the last 12 months
Oracle	Sports	Golf	Participated in Golf in the last 12 months
Oracle	Sports	Hiking	Participated in Hiking in the last 12 months
Oracle	Sports	Ice Skating	Participated in Ice skating in the last 12 months
Oracle	Sports	Jet Skiing	Participated in Jet skiing in the last 12 months
Oracle	Sports	Jogging/Running	Participated in Jogging/running in the last 12 months
Oracle	Sports	Kickboxing	Participated in Kickboxing in the last 12 months
Oracle	Sports	Martial Arts (Karate, MMA, Taekwondo, etc.)	Participated in Martial Arts (Karate, MMA, Taekwondo, etc.) in the last 12 months
Oracle	Sports	Motorcycling	Participated in Motorcycling in the last 12 months
Oracle	Sports	Pilates	Participated in Pilates in the last 12 months
Oracle	Sports	Rock Climbing	Participated in Rock climbing in the last 12 months
Oracle	Sports	Roller Skating	Participated in Roller skating in the last 12 months
Oracle	Sports	Skiing - Cross country	Participated in Skiing - Cross country in the last 12 months
Oracle	Sports	Skiing - Downhill	Participated in Skiing - Downhill in the last 12 months
Oracle	Sports	Snorkeling/Skin Diving	Participated in Snorkeling/skin diving in the last 12 months
Oracle	Sports	Snowboarding	Participated in Snowboarding in the last 12 months
Oracle	Sports	Snowmobiling	Participated in Snowmobiling in the last 12 months
Oracle	Sports	Soccer	Participated in Soccer in the last 12 months
Oracle	Sports	Softball	Participated in Softball in the last 12 months
Oracle	Sports	Spinning	Participated in Spinning in the last 12 months
Oracle	Sports	Swimming	Participated in Swimming in the last 12 months
Oracle	Sports	Tennis	Participated in Tennis in the last 12 months
Oracle	Sports	Participates in Fantasy Football	Participated in Fantasy Football in the last 12 months
Oracle	Sports	Pro Wrestling Fans	Pro Wrestling Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Professional Bull Riders (PBR) Fan	Fans of Professional Bull Riders (PBR)
Oracle	Sports	Soccer (International) Fans	Soccer (international) Fans - 6 out of 10 on a 10 point scale
Oracle	Sports	Supercross Fan	Fans of Supercross
Oracle	Sports	Triple Crow Fan	Fans of the Triple Crow
Oracle	Sports	U.S. Women's National Soccer Team (USWNT) Fans	U.S. Women's National Soccer Team (USWNT) Fans
Oracle	Sports	UFC (Ultimate Fighting Championship) Fans	UFC (Ultimate Fighting Championship) Fans
Oracle	Sports	Winter Olympics Fans	Winter Olympics Fans
Oracle	Sports	Women's Basketball (WNBA) Fans	Women's Basketball (WNBA) Fans
Oracle	Sports	Women's Sports Fans (WNBA, LPGA, Tennis, Soccer)	Fans of Women's Sports such as WNBA, LPGA, Women's Tennis, or US Women's Soccer National Team
Oracle	Sports	Women's Tennis Fans	Women's Tennis Fans
Oracle	Technology	Technology	Technology users with varying knowledge and usability
Oracle	Technology	Tech Apprentices	This group takes advantage of technology, using the internet often to get needed information. New gadgets enhance their lives to a large extent, but there is still room for them to expand.
Oracle	Technology	Tech Journeymen	They have become skilled users of new technology and are confident with and knowledgeable about it. They are willing to experiment with new features, benefits, and devices.
Oracle	Technology	Tech Novices	They are disconnected from emerging technology and resistant to adopting a new technology-focused life. Novices may embrace new digital products and services if they are simple and easy to use.
Oracle	Technology	Tech Wizards	Technology plays an important and broad role in their life. They cannot live without the internet or imagine life without new electronic gadgets. This group's hunger for new technology fuels a future for potential new features, and devices.
Oracle	Technology Attitudes	Technology Attitudes	Explores both behavioral and attitudinal responses to technology related questions.
Oracle	Technology Attitudes	Always Available	Agrees with statement 'To me, it’s important to always be reachable wherever I am'
Oracle	Technology Attitudes	Constantly Connected	Agrees with statement 'I like to be connected, either by phone or Internet, at all times'
Oracle	Technology Attitudes	Entertained by Tech	Agrees with statement 'My computer is a primary source of fun and entertainment.'
Oracle	Technology Attitudes	Fascinated by Tech	Agrees with statement 'I'm fascinated by new technology.'
Oracle	Technology Attitudes	Gadget Rich	Agrees with statement 'I like to have a lot of gadgets'
Oracle	Technology Attitudes	Needs Tech Help	Agrees with statement 'If I am to be able to use a new technology product, someone has to show me how to use it'
Oracle	Technology Attitudes	Organized by Tech	Agrees with statement 'Technology helps make my life more organized.'
Oracle	Technology Attitudes	Pays for Quality Tech	Agrees with statement 'I'm willing to pay more for top quality electronics.'
Oracle	Technology Attitudes	Reads About New Tech	Agrees with statement 'I try to keep up with developments in technology.'
Oracle	Technology Attitudes	Reads Tech Reviews	Agrees with statement 'I like to read reviews before buying technology or electronics.'
Oracle	Technology Attitudes	Tech Advisor	Agrees with statement 'My friends often ask for my advice before buying electronic equipment.'
Oracle	Technology Attitudes	Tech Early Adopter	Agrees with statement 'I am among the first of my friends and colleagues to try new technology products.'
Oracle	Technology Attitudes	Tech Recommender	Agrees with statement 'When I find a technology or electronics product I like, I typically recommend it to people I know.'
Oracle	Technology Attitudes	Tech Researcher	Agrees with statement 'Before buying electronics, I do as much research as possible.'
Oracle	Technology Attitudes	Tech Talker	Agrees with statement 'People often ask my opinion when they are buying new technology.'
Oracle	Travel	Travel	Plans to travel in the next 12 months
Oracle	Travel	Active Adventurers	Choose vacation destinations that give them plenty to do. Frequent and independent travelers, they like theme parks, sightseeing, physical exercise, and outdoor recreation— especially while on vacation.
Oracle	Travel	Booking Online	Planned travel on website
Oracle	Travel	Booking.com	Planned travel on Booking.com
Oracle	Travel	Expedia	Planned travel on Expedia
Oracle	Travel	Hotels	Planned travel on Hotels.com
Oracle	Travel	Kayak	Planned travel on Kayak.com
Oracle	Travel	Priceline	Planned travel on priceline.com
Oracle	Travel	Travel Agent	Planned travel with travel agent
Oracle	Travel	Travelocity	Planned travel on Travelocity.com
Oracle	Travel	TripAdvisor	Planned travel on tripadvisor.com
Oracle	Travel	Car Rental	Plans to rent a car
Oracle	Travel	Domestic Travel	Plans to travel domestically
Oracle	Travel	Ever The Spring Breakers	Still go for the fun, not the sights. They like guided or package tours for the convenience, but don’t mind paying extra to fly with a favorite airline.
Oracle	Travel	Group Tour Enthusiast	These vacationers enjoy the convenience and ease of guided tours and prefer packaged deals to independent travel. Whether by car, bus, plane or train, they want to see the sights – it’s why they travel.
Oracle	Travel	International Travel	Plans to travel internationally
Oracle	Travel	Kickin' Back Vacationers	Use their vacation time to rest and relax; the effort involved in taking a foreign trip, sight-seeing, or even going on a cruise is not for them. They prefer to travel by themselves or in small groups.
Oracle	Travel	Rented a Property	Rented a property from a rental website (Airbnb, VRBO, HomeAway, etc.) in last 12 months
Oracle	Travel	Staying Close to Home	Concerned about security with regards to travel. Hotel and travel discounts also have very strong influence on their travel plans.
Oracle	Travel	Take a Cruise	Plans to take a cruise (for more than 1 day) in the next 12 months
Oracle	Travel	Take Me Away	Least likely to be concerned about security issues or travel costs. Prefer referring to a travel agency as opposed to making travel plans online.
Oracle	Travel	Theme Park	Plans to purchase Theme Park in the next 12 months
Oracle	Travel	Travel to The Caribbean	Plans to travel to the Caribbean in the next 12 months
Oracle	TV	TV	Different segments of US pay TV viewers
Oracle	TV	Binge View Action/Adventure	Typically Binge Action/Adventure
Oracle	TV	Binge View Comedy	Typically Binge Comedy
Oracle	TV	Binge View Drama	Typically Binge Drama
Oracle	TV	Binge View Sci-fi/Fantasy	Typically Binge Sci-fi/Fantasy
Oracle	TV	Binge View Suspense/Thriller/Horror	Typically Binge Suspense/Thriller/Horror
Oracle	TV	Cord Cutters	Previously subscribed to pay TV and not likely to re-subscribe
Oracle	TV	Cord Defectors	Currently have pay TV, intend to cut or shave some TV services
Oracle	TV	Cord Nevers	TV Cord Nevers: Never have had pay TV service
Oracle	TV	Heavy Binge Viewer	Binge View 10+ hours per week
Oracle	TV	Heavy Streamer	Stream 20+ hours per week
Oracle	TV	Hooked on Binge Viewing	Binge view because they can't stop watching/hooked
Oracle	TV	Marathon TV Binge Viewer	Most often binge view through marathons on TV
Oracle	TV	Regular Binge Viewer	Binge about half the time they watch TV or more
Oracle	TV	Stream Amazon Prime	Streamed on Amazon Prime Video or Amazon Prime (non-prime members) past 12 months
Oracle	TV	Stream Hulu	Streamed on Hulu Commercial Free or Hulu Limited Commercials past 12 months
Oracle	TV	Stream Netflix	Streamed on Netflix past 12 months
Oracle	TV	Stream YouTube	Streamed on YouTube, YouTube Gaming,YouTube Kids, YouTube Music, YouTube Red, or YouTube TV Past 12 months
Oracle	TV	Streaming Original TV Lover	Streaming services create the best shows
Oracle	TV	Streams Apple TV+	Streamed Apple TV+ in the last 7 days
Oracle	TV	Streams Disney+	Streamed Disney+ in the last 7 days
Oracle	TV	Streams ESPN+	Streamed ESPN+ in the last 7 days
Oracle	TV	Streams Facebook Watch	Streamed Facebook Watch in the last 7 days
Oracle	TV	Streams Peacock	Streamed Peacock in the last 7 days
Oracle	TV	Streams Pluto TV	Streamed Pluto TV in the last 7 days
Oracle	TV	Streams Sling TV	Streamed Sling TV in the last 7 days
Oracle	TV	Streams Tubi	Streamed Tubi in the last 7 days
Oracle	TV	Streams Twitch	Streamed Twitch in the last 7 days
Oracle	TV	Streams Vudu	Streamed Vudu in the last 7 days
Oracle	TV	TV Cord Shaver	Intend to shave/shaved some traditional TV service
Oracle	TV Attitudes	TV Attitudes	Agrees with the statements about TV
Oracle	TV Attitudes	Access to Canceled Series	Agrees with the statement about TV 'Access to series no longer on the air is important'
Oracle	TV Attitudes	Considering Dropping Cable Subscription	Agrees with the statement 'Would consider dropping my cable subscription if I could stream my favorite shows for less money'
Oracle	TV Attitudes	Discusses Shows with Friends	Agrees with the statement 'Talks about TV shows with my friends'
Oracle	TV Attitudes	Influenced by Networks/Streaming Services Ads	Agrees with the statement 'More likely to buy products or services advertised on networks/streaming services I like'
Oracle	TV Attitudes	Multiple Screen Watchers	Agrees with the statement 'My family often watches different TV shows on different "screens", but in the same room'
Oracle	TV Attitudes	Multitasks while Watching TV	Agrees with the statement 'When watching TV, is usually doing other activities'
Oracle	TV Attitudes	Pays Attention to Commercials	Agrees with the statement 'Pays attention to commercials'
Oracle	TV Attitudes	Prefers to Watch Short Videos	Agrees with the statement 'Prefers to watch short videos'
Oracle	TV Attitudes	Researches Subjects Seen on TV	Agrees with the statement 'When sees something interesting on TV, often goes online to find out more about it'
Oracle	TV Attitudes	Self Proclaimed "TV Enthusiast"	Agrees with the statement 'Self proclaimed "TV Enthusiast"'
Oracle	TV Attitudes	Streaming Services Subscribers	Agrees with the statement 'Subscribing to streaming services is totally worth the money'
Oracle	TV Attitudes	Subscribes to Streaming Services for Original Programming	Agrees with the statement 'Subscribes to streaming services just for the original programming'
Oracle	TV Attitudes	Talks About Showson Social Media	Agrees with the statement 'Uses social media to talk about shows I watch'
Oracle	TV Attitudes	TV "Binge Watchers"	Agrees with the statement 'TV "Binge watchers"'
Oracle	TV Attitudes	Values Discussing Shows with Friends	Agrees with the statement about TV 'Talking about shows with my friends is important'
Oracle	TV Attitudes	Watch More than One Year Ago	Agrees with the statement 'Watches more TV now overall than I did one year ago'
Oracle	TV Attitudes	Watch on Original Air Date	Agrees with the statement 'Important to watch TV shows when they first air so I don't accidentally hear any "spoilers"'
Oracle	TV Attitudes	Watches Kids' TV Shows With Their Children	Agrees with the statement 'Watches kids' TV shows with their children'
Oracle	TV Attitudes	Watches Networks or Streaming Services	Agrees with the statement 'Will often turn to their favorite networks/streaming services, just to see what's on'
Oracle	TV Attitudes	Watches Popular Shows	Agrees with the statement 'Watches shows that everyone's talking about'
Oracle	TV Attitudes	Watches Shows Suggested by Social Media	Agrees with the statement 'Watch a TV show that is active on social media'
Oracle	TV Attitudes	Watches TV with Friends and Family	Agrees with the statement 'Watches TV with my friends and family'
Oracle	TV Attitudes	Watches TV with Others	Agrees with the statement about TV 'Watching TV with others is important'
Oracle	TV Attitudes	Watching an Episode Live	Agrees with the statement about TV 'Watching an episode live '
Oracle	TV Attitudes	Watching TV "On The Go"	Agrees with the statement about TV 'Watching TV "on the go" is important'
Oracle	Vacation Travel Attitudes	Vacation Travel Attitudes	Explores various qualitative factors that may influence how, where and for how long Americans choose to take time off for themselves and their families.
Oracle	Vacation Travel Attitudes	Active Vacationer	Agrees with statement 'I frequently choose active vacations with lots to do.'
Oracle	Vacation Travel Attitudes	Asks for Travel Advice	Agrees with statement 'I often ask the advice of others when it comes to vacation travel.'
Oracle	Vacation Travel Attitudes	Discount Traveler	Agrees with statement 'Travel and hotel discounts have a strong influence on where I choose to travel and where I choose to stay.'
Oracle	Vacation Travel Attitudes	Foreign Travel for Culture	Agrees with statement 'Traveling to foreign places is a great way for me to learn about other cultures.'
Oracle	Vacation Travel Attitudes	Impulse Traveler	Agrees with statement 'Last-minute travel specials are a great way to get a bargain'
Oracle	Vacation Travel Attitudes	Likes to Plan	Agrees with statement 'Planning a vacation is just as much fun as the trip itself.'
Oracle	Vacation Travel Attitudes	Likes Travel Packages	Agrees with statement 'Packaged deals are great, because I don't have to plan out the details too much.'
Oracle	Vacation Travel Attitudes	Pays for Favorite Airline	Agrees with statement 'I am willing to pay more for a flight in order to travel on my favorite airline.'
Oracle	Vacation Travel Attitudes	Pays for Luxury Hotel	Agrees with statement 'It's worth it to me to pay more for high quality hotel accommodations'
Oracle	Vacation Travel Attitudes	Prefers Domestic	Agrees with statement 'I'd rather travel in the U.S. than to a foreign location.'
Oracle	Vacation Travel Attitudes	Prefers Group Tours	Agrees with statement 'I prefer guided tours to traveling independently.'
Oracle	Vacation Travel Attitudes	Prefers Internet Booking	Agrees with statement 'I'd rather book a trip over the Internet than meet with a travel agent.'
Oracle	Vacation Travel Attitudes	Prefers Solo Travel	Agrees with statement 'I'm OK with vacationing on my own.'
Oracle	Vacation Travel Attitudes	Rests on Vacation	Agrees with statement 'The best vacation is restful without too much physical exercise.'
Oracle	Vacation Travel Attitudes	Revisits Favorite Places	Agrees with statement 'When I find a vacation spot I like, I go back whenever I can.'
Oracle	Vacation Travel Attitudes	Short Trips Preferred	Agrees with statement 'I'd rather take a few weekend vacations than one long vacation.'
Oracle	Vacation Travel Attitudes	Travel Advisor	Agrees with statement 'People often ask my advice when it comes to vacation travel.'
Oracle	Vacation Travel Attitudes	Travel Researcher	Agrees with statement 'I love doing research on a location before I go on vacation.'
Oracle	Vacation Travel Attitudes	Travels to New Places	Agrees with statement 'On my vacations, I prefer traveling to places I've never been.'
Acxiom MRI	Political	Registered Republican	Likely registered with Republican Party
Acxiom MRI	Political	Voted in 2016 Election	Likely voted in 2016 election
Acxiom MRI	Political	Registered Democrat	Likely registered with Democratic Party
Acxiom MRI	Political	Democratic party member	Likely Democrat and member of the Democratic party
Acxiom MRI	Political	Somewhat Liberal	Likely voters self described political views as being somewhat liberal
Acxiom MRI	Political	Registered to vote	Likely registered to vote
Acxiom MRI	Political	Somewhat Conservative	Likely voters self described political views as somewhat conservative
Acxiom MRI	Political	Ind. conservative swing voter	Likely voters not registered with a party with a conservative view
Acxiom MRI	Political	Unaffiliated/Undeclared/Independent Voter	Likely not registered with a political party
Acxiom MRI	Political	Democrat household	Likely all household members vote Democrat
Acxiom MRI	Political	Super voter	Most likely to vote based on voting history
Acxiom MRI	Political	Socially conservative political ideology	Likely social issues stance leans conservative
Acxiom MRI	Political	Environmentalists	Likely environmentally conscious voters, support environment protections
Acxiom MRI	Political	Swing Democrats	Likely registered Democrat; very or somewhat conservative or middle of the road
Acxiom MRI	Political	Voted in 2012 Election	Likely voted in 2008 election
Acxiom MRI	Political	Republican household	Likely all household members vote Republican
Acxiom MRI	Political	Swing Republicans	Likely register Republican with ideology very or somewhat liberal or middle
Acxiom MRI	Political	Republican voter	Likely votes Republican in elections
Acxiom MRI	Political	Socially moderate ideology	Likely strong social issues views; neither liberal nor conservative
Acxiom MRI	Political	Light voter	Likely light voter; votes sometimes based on voting history
Acxiom MRI	Political	Tax cut/reform voters	Likely voters who likely support tax cuts
Acxiom MRI	Political	Democrat voter	Likely votes Democrat in elections
Acxiom MRI	Political	Moderate voter	Likely moderate voter; votes in most elections;not all based on voting history
Acxiom MRI	Political	Independent moderate swing voter	Likely not registered with a party; moderate to mid of the road
Acxiom MRI	Political	Military Supporters	Likely voters who support the military
Acxiom MRI	Political	Socially liberal political ideology	Likely social issues stance leans liberal
Acxiom MRI	CPG	Regularly eat organic food	Most Likely to regularly eat organic foods and grocery
Acxiom MRI	Leisure Activities	City culture enthusiast	Likely city culture enthusiast. Interest classical music, opera, dance, theater
Acxiom MRI	Leisure Activities	Visited an aquarium past 12 months	Likely has visited an aquarium in the past 12 months
Acxiom MRI	Leisure Activities	Visited a museum past 12 months	Likely visited a museum in the past 12 months
Acxiom MRI	Leisure Activities	Engage in sporting pregame party	Tailgate, Likely to engage in sporting pre-game party
Acxiom MRI	Shopper/Consumer Insights	Influenced by trends and a trendsetter	Likely Influenced by trends, trendsetter
Acxiom MRI	Political	Frequent voter	Likely frequent voter in either national, state or local election
Acxiom MRI	Health Care	Has regular doctor visits and goes to wellness exams	Goes regular doctor visits: go for check-ups, annual, wellness
Acxiom MRI	Media	Previously subscribed to pay TV but unlikely to resubscribe	Likely to have Previously subscribed to pay TV and not likely to re-subscribe
Acxiom MRI	Political	Liberal and left leaning political outlook	Likely a liberal and left leaning political outlook
Acxiom MRI	Political	Conservative and right leaning political outlook	Likely conservative and Right leaning political outlook
Acxiom MRI	Political	Independent voter	Likely Independent voter, without any party affiliation
Acxiom MRI	Political	Republican party member	Likely Republican and member of the Republican party
Acxiom MRI	Political	Vote in every national state and local election	Likely to always vote in every national, state and local election
Acxiom MRI	Retail	Buy apparel from brands that support charities	Likely to buy apparel clothes from brand that support a charity
Acxiom MRI	Retail	Buy fashion style products on the web	Likely to buy fashion style products on web
Acxiom MRI	Retail	Natural or organic beauty user and loyalist	Likely natural or organic beauty user and loyalist
Acxiom MRI	Retail	Value shopping for American products	Likely to value shopping for American products
Acxiom MRI	T&E	Pay for quality travel and vacation accommodations	Likely to pay for quality travel and vacation accommodation
Acxiom MRI	T&E	Prefer guided tours on vacation travel	Likely to prefer guided tours on vacation travel
Acxiom MRI	T&E	Prefer to book web reservations	Likely web travel purchaser, prefer to book web reservations
Acxiom MRI	Technology	Technology early adopter	Likely Technology early adopter: first to try tech
Acxiom MRI	Technology	Technology and electronics influencer	Technology and electronics influencer: Likely Tech and electronics advice and recommendations
Acxiom MRI	Automotive Attitudes	Likely Agrees with statement I consider myself to be an automotive enthusiast.	Likely Agrees with the statement I consider myself to be an automotive enthusiast.
Acxiom MRI	Automotive Attitudes	Likely Agrees with stmt I often take opp to discuss my knowledge of autos with others	Likely Agrees with the stmt I often take the opp to discuss my knowledge of autos with others
Acxiom MRI	Food Attitudes	Likely Agrees with the statement When I find a brand I like I stick to it	Likely Agrees with the statement When I find a brand I like I stick to it
Acxiom MRI	Finance Attitudes	Likely Agrees with stmt Im happy to use Internet to carry out daytoday banking txns	LikelyAgrees with stmt Im happy to use Internet to carry out daytoday banking txns
Acxiom MRI	Finance Attitudes	Likely Agrees with stmt Investing for the future is very important to me	Likely Agrees with stmt Investing for the future is very important to me
Acxiom MRI	Food Attitudes	Likely Agrees with statement Eating at a fast food restaurant is fun	Likely Agrees with statement Eating at a fast food restaurant is fun
Acxiom MRI	Food Attitudes	Likely Agrees with statement During a given week I cook meals frequently	Likely Agrees with statement During a given week I cook meals frequently
Acxiom MRI	Food Attitudes	Likely Agrees with stmt I prefer picking up quick meals to cooking	Likely Agrees with stmt I prefer picking up quick meals to cooking meals
Acxiom MRI	Food Attitudes	Likely Agrees with statement When I find a restaurant I like I stick with it	Likely Agrees with statement When I find a restaurant I like I stick with it
Acxiom MRI	Food Attitudes	Likely Dieting Category Influential Consumers	Likely Dieting Category Influential Consumers
Acxiom MRI	Food Attitudes	Likely Grocery Shopping Category Influential Consumers	Likely Grocery Shopping Category Influential Consumers
Acxiom MRI	Electronics	Likely Home Electronics Category Influential Consumers	Likely Home Electronics Category Influential Consumers
Acxiom MRI	Health Attitudes	Likely Agrees with statement I follow a regular exercise routine	Likely Agrees with statement I follow a regular exercise routine
Acxiom MRI	Leisure Activities	Likely Plays console video games once a month or more often	Likely Plays console video games once a month or more often
Acxiom MRI	Leisure Activities	Likely Dines out 2-plus times a week or more	Likely Dines out 2-plus times a week or more
Acxiom MRI	Cellular / Mobile Opinions	Likely Agrees with stmt I like to be connected by phone or Internet always	LikelyAgrees with stmt I like to be connected by phone or Internet at all times
Acxiom MRI	Technology	Likely Agrees with statement I like to have a lot of gadgets	Likely Agrees with statement I like to have a lot of gadgets
Acxiom MRI	TV Attitudes	Likely Currently have pay TV - Intend to cut or shave some TV services	Likely Currently have pay TV - Intend to cut or shave some TV services
Acxiom MRI	Travel	Likely Agrees with stmt Its worth it to pay more for high quality hotels	Likely Agrees with stmt Its worth it to pay more for high quality hotels
Acxiom MRI	Media	Likely to listen to streaming audio	Likely to listen to streaming audio
TruAudience Marketplace	Food & Beverage	Drinks Alcohol	Consumed alcohol in the last 6 months
TruAudience Marketplace	Food & Beverage	Drinks Alcoholic Cooler or Seltzer	Consumed alcohol / seltzer in the last 6 months
TruAudience Marketplace	Food & Beverage	Drinks Alcohol at Bars or Clubs	Consumed alcohol at a bar or club in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Alcohol at Restaurants	Consumed Ordered alcohol at a restaurant in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks any Liquor	Consumed Liquor in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Beer	Consumed Beer in the last 7 days
TruAudience Marketplace	Food & Beverage	Drinks Gin	Consumed Gin in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Red Wine	Consumered Red Wine in the last 6 months
TruAudience Marketplace	Food & Beverage	Drinks Tequila	Consumed Tequila in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Vodka	Consumed Vodka in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks White Wine	Consumed White Wine in the last 6 months
TruAudience Marketplace	Education	Going back to school	Plans to go Back to School in the next 12 months
TruAudience Marketplace	Pets	Plans to adopt a dog or cat	Plans to get a dog or cat in the next 12 months
TruAudience Marketplace	Lifestages	Graduating from school	Plans to graduate from school in the next 12 months
TruAudience Marketplace	Education	Has a child going to college	Plans to have a child and go away to college in the next 12 months
TruAudience Marketplace	Lifestages	Plans to buy a new home	Plans to buy a new home
TruAudience Marketplace	Lifestages	New parent	Plans to be a parent in the next 12 months
TruAudience Marketplace	Lifestages	Plans to Retire	Plans to retire in the next 12 months
TruAudience Marketplace	Entertainment & Media	Watches Apple TV	Television: Streaming Video Services/ Any watching past 7 days_Apple TV+
TruAudience Marketplace	Entertainment & Media	Watches Discovery	Television: Streaming Video Services/ Any watching past 7 days_Discovery+
TruAudience Marketplace	Entertainment & Media	Watches Disney	Television: Streaming Video Services/ Any watching past 7 days_Disney+
TruAudience Marketplace	Entertainment & Media	Watches ESPN	Television: Streaming Video Services/ Any watching past 7 days_ESPN+
TruAudience Marketplace	Entertainment & Media	Watches HBO Max	Television: Streaming Video Services/ Any watching past 7 days_HBO Max
TruAudience Marketplace	Entertainment & Media	Watches Hulu	Television: Streaming Video Services/ Any watching past 7 days_Hulu
TruAudience Marketplace	Entertainment & Media	Watches Netflix	Television: Streaming Video Services/ Any watching past 7 days_Netflix
TruAudience Marketplace	Entertainment & Media	Watches Paramount	Television: Streaming Video Services/ Any watching past 7 days_Paramount+
TruAudience Marketplace	Entertainment & Media	Watches Peacock	Television: Streaming Video Services/ Any watching past 7 days_Peacock
TruAudience Marketplace	Entertainment & Media	Watches Pluto TV	Television: Streaming Video Services/ Any watching past 7 days_Pluto TV
TruAudience Marketplace	Entertainment & Media	Watches Prime Video	Television: Streaming Video Services/ Any watching past 7 days_Prime Video
TruAudience Marketplace	Entertainment & Media	Watches Sling	Television: Streaming Video Services/ Any watching past 7 days_Sling
TruAudience Marketplace	Entertainment & Media	Watches Tubi	Television: Streaming Video Services/ Any watching past 7 days_Tubi
TruAudience Marketplace	Entertainment & Media	Watches Vudu	Television: Streaming Video Services/ Any watching past 7 days_Vudu
TruAudience Marketplace	Entertainment & Media	Watches YouTube	Television: Streaming Video Services/ Any watching past 7 days_YouTube
TruAudience Marketplace	Electronics	Owns VR Headset	Personally Owns VR Headset¹
TruAudience Marketplace	Electronics	Plays Nintendo Switch	Video Games (Personally Played): Systems in the last 30 days_Nintendo Switch
TruAudience Marketplace	Electronics	Play Playstation 5	Video Games (Personally Played): Systems in the last 30 days_PlayStation 5 (PS5)
TruAudience Marketplace	Entertainment & Media	Listens to podcasts	Listened to a Podcast in last 30 Days
TruAudience Marketplace	Lifestages	Attends auto shows	Attend Auto Shows: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Attends country music performances	Attend country music performances: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Attends dance performances	Attend dance performances: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Attends rock music performances	Attend rock music performances: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Bakes at home	Baking: Have personally done in last 12 months.
TruAudience Marketplace	Electronics	Plays console video games	Console Video Games: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Entertains friends or relatives at home	Entertain friends or relatives at home: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Go to bars or night clubs	Go to bars/night clubs: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Go to the Beach	Go to the beach: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Purchased home decorations or furnishings	Home decoration and furnishing: Have personally done in last 12 months.