Advanced Advertising

Leverage trusted, representative audiences for cross-screen campaigns

MRI-Simmons audiences have been an integral part of the media planning and buying ecosystem for decades. With MRI-Simmons' Advanced Advertising solutions, marketers can leverage those same trusted and nationally representative audiences to plan, activate, and drive campaign success. Choose from one of the many off-the-shelf audiences available in most of today's marketplaces or build your own custom audience and target it consistently across all media, including linear, digital, CTV, paid social, and mobile.

Deliver that same audience to your measurement or media optimization partner to ensure your strategic audiences are easily moved into your buying practices to maximize the success of your campaigns.

 

Key Benefits

Accurate & Trusted

Drive campaign performance with trusted, accurate data that is privacy-compliant and annually audited by a third party.

Nationally Representative

Powered by a sampling methodology that ensures a nationally representative view of the US consumer, avoiding biases inherent in competing datasets.

Consistency Across Platforms

MRI-Simmons audiences are linked to identity sources, so they can be used consistently across screens, including linear, digital, and CTV campaigns

Interoperability Across Currencies

Audiences built with MRI-Simmons can be matched to a variety of viewership datasets, including Nielsen, Comscore, and VideoAmp, for planning and transacting.
 

Activate MRI-Simmons Audiences in the DSP or DMP of Your Choice

 

MRI-Simmons Syndicated Audiences

MRI-Simmons audiences are available on the DSP of your choice, including Adobe, Amobee, MediaMath, The Trade Desk, Yahoo and more. Please use the table below to browse through our available audience segments. If you do not see your DSP or the segments you need, please contact us.

Marketplace PartnerVerticalAudience NameDescription
OracleAutomotive AutomotivePlans to or has purchased an automobile, parts or accessories in-store or online.
OracleAutomotiveAuto Luxury LoversThey like new cars with luxury features and all the bells and whistles & Love their American-made vehicles.
OracleAutomotiveAuto Rough TerrainsThey know about the latest advances in auto technology and are exuberant about power. They favor SUVs, which match their active lifestyles.
OracleAutomotiveAutomotive AttitudesExplores the many ways American consumers buy and interact with their vehicles
OracleAutomotiveAdvanced TechAgrees with statement 'I keep up on the latest advances in automobile technology.'
OracleAutomotiveAuto AdviserAgrees with statement 'People often ask my advice when it comes to automobiles.'
OracleAutomotiveAuto EnthusiastAgrees with statement 'I consider myself to be an automotive enthusiast.'
OracleAutomotiveAuto RecommenderAgrees with statement 'When I find a vehicle that I like, I typically recommend it to people I know.'
OracleAutomotiveAuto ResearcherAgrees with statement 'I research and compare as many vehicles as possible before making my final purchase decision.'
OracleAutomotiveBold & InnovativeAgrees with statement 'I seek out vehicles with bold, innovative designs that stand apart from others on the road.'
OracleAutomotiveCheap & EasyAgrees with statement 'I want the cheapest and easiest to maintain vehicle I can find.'
OracleAutomotiveFully LoadedAgrees with statement 'I generally purchase the most expensive model with all the luxury appointments and options.'
OracleAutomotiveFun to DriveAgrees with statement 'Having a vehicle that is fun to drive is a top consideration in my purchasing decision.'
OracleAutomotiveInfluenced by IncentivesAgrees with statement 'Rebates and incentives strongly influence my new vehicle purchase decisions.'
OracleAutomotiveJust Get ThereAgrees with statement 'A car is nothing more than a basic means of transportation.'
OracleAutomotiveListens to MechanicAgrees with statement 'I always follow the advice of my mechanic.'
OracleAutomotiveMaintains ProperlyAgrees with statement 'I always maintain my vehicle as recommended by the manufacturer's manual.'
OracleAutomotivePersonalizes CarAgrees with statement 'I enjoy personalizing my vehicle to reflect my individual tastes.'
OracleAutomotiveQuality of ConstructionAgrees with statement 'The quality of workmanship/construction of a vehicle is more important than anything else.'
OracleAutomotiveSafety FirstAgrees with statement 'I consider safety first when shopping for a new vehicle.'
OracleAutomotiveSpirited & PowerfulAgrees with statement 'I look for vehicles that offer spirited performance and powerful acceleration'
OracleAutomotiveVehicle Expresses StyleAgrees with statement 'My first consideration in choosing a vehicle is its exterior styling.'
OracleAutomotiveCar BuyerPlans to purchase or lease a car in the next 12 months
OracleAutomotive2-Door CarPlans to purchase or lease a 2-door car in the next 12 months
OracleAutomotive4-Door CarPlans to purchase or lease a 4-door Car in the next 12 months
OracleAutomotiveChevyWould buy a Chevy if making the decision today
OracleAutomotiveElectricWould buy an Electric Car if making the decision today
OracleAutomotiveFordWould buy a Ford if making the decision today
OracleAutomotiveHondaWould buy a Honda if making the decision today
OracleAutomotiveHybrid/Alternative Fuel VehiclePlans to purchase or lease a Hybrid/Alternative Fuel Vehicle intender (buy/lease) in the next 12 months
OracleAutomotiveLease a VehiclePlans to Lease a vehicle in the next 12 months
OracleAutomotiveNew VehiclePlans to purchase or lease a New Vehicle in the next 12 months
OracleAutomotiveSubaruWould buy a Subaru if making the decision today
OracleAutomotiveSUV (Sport Utility Vehicle)Plans to purchase or lease a SUV (Sport Utility Vehicle) in the next 12 months
OracleAutomotiveToyotaWould buy a Toyota if making the decision today
OracleAutomotiveTruckPlans to purchase or lease a Truck in the next 12 months
OracleAutomotiveUsed/Pre-Owned VehiclePlans to purchase or lease a Used/Pre-owned vehicle in the next 12 months
OracleAutomotiveVan / Mini-VanPlans to purchase or lease a Van / Mini-van in the next 12 months
OracleAutomotiveLeather/Vinyl Protectants ShoppersBought Leather And Vinyl Protectants in the last 12 months
OracleAutomotiveMain Street DriversDefined as purpose-driven drivers; to them, a car is just a car.
OracleAutomotiveO'Reilly Auto Parts ShoppersBought Auto Parts from O'Reilly Auto Parts in the last 12 months
OracleAutomotiveAutomotive Parts and AccessoriesBought Automotive parts and/or accessories In-store or Online in the last 12 months
OracleAutomotiveBought Air FiltersBought Air Filters in the last 12 months
OracleAutomotiveBought Anti-Freeze/CoolantBought Anti-Freeze/Coolant in the last 12 months
OracleAutomotiveBought Auto Parts from Amazon.comBought Auto Parts from Amazon.com in the last 12 months
OracleAutomotiveBought Auto Parts from AutozoneBought Auto Parts from AutoZone in the last 12 months
OracleAutomotiveBought Auto Parts from Car DealerBought Auto Parts from Car dealer in the last 12 months
OracleAutomotiveBought Auto Parts from NapaBought Auto Parts from NAPA in the last 12 months
OracleAutomotiveBought Auto Parts from Pep BoysBought Auto Parts from Pep Boys in the last 12 months
OracleAutomotiveBought Auto Parts from WalmartBought Auto Parts from Walmart in the last 12 months
OracleAutomotiveBought Auto Parts In-StoreBought Auto Parts In-store in the last 12 months
OracleAutomotiveBought Auto Parts OnlineBought Auto Parts Online in the last 12 months
OracleAutomotiveBought Car BatteryBought Car Battery in the last 12 months
OracleAutomotiveBought Car Cleaner Wash/WipesBought Car Cleaner Wash/Wipes in the last 12 months
OracleAutomotiveBought Car Wax & PolishBought Car Wax & Polish in the last 12 months
OracleAutomotiveBought Motor OilBought Motor Oil in the last 12 months
OracleAutomotiveBought Motor Oil AdditivesBought Motor Oil Additives in the last 12 months
OracleAutomotiveBought Oil FiltersBought Oil Filters in the last 12 months
OracleAutomotiveBought Shock Absorbers/StrutsBought Shock Absorbers/Struts in the last 12 months
OracleAutomotiveBought Spark PlugsBought Spark Plugs in the last 12 months
OracleAutomotiveBought Tire Care ProductBought Tire Care Product in the last 12 months
OracleAutomotiveBought TiresBought Tires in the last 12 months
OracleAutomotiveBought Windshield WipersBought Windshield Wipers in the last 12 months
OracleAutomotivePractical DriversThey tend to choose vehicles for practical qualities rather than performance. You can often find them taking long car trips on their vacations.
OracleAutomotiveStatus CarsThey choose their vehicle for its status and image, rather than any practical qualities or performance. This group likes to change cars frequently
OracleBeveragesBeveragesConsumed a beverage in the last 6 months.
OracleBeveragesAlcohol ConsumersConsumed alcohol in the last 6 months
OracleBeveragesAlcoholic Cooler/Seltzer DrinkersConsumed alcohol / seltzer in the last 6 months
OracleBeveragesBuys Alcohol at Costco or BJs or Wholesale ClubPurchased alcohol at a wholesale membership club in the last 30 days
OracleBeveragesBuys Beer at Costco or BJs or Wholesale ClubPurchased beer at a wholesale membership club in the last 30 days
OracleBeveragesBuys Liquor at Costco or BJs or Wholesale ClubPurchased liquor at a warehouse club in the last 30 days
OracleBeveragesBuys Wine at Costco or BJs or Wholesale ClubPurchased wine at a warehouse club in the last 30 days
OracleBeveragesDinks MargaritasConsumed a margarita in the last 30 days
OracleBeveragesDrinks Absolut VodkaConsumed Absolut Vodka in the last 6 months
OracleBeveragesDrinks Alcohol at Bars or ClubsConsumed alcohol at a bar or club in the last 30 days
OracleBeveragesDrinks Alcohol at RestaurantsConsumed Ordered alcohol at a restaurant in the last 30 days
OracleBeveragesDrinks Angry OrchardConsumed Angry Orchard Cider in the last 6 months
OracleBeveragesDrinks any LiquorConsumed Liquor in the last 30 days
OracleBeveragesDrinks Baileys Original Irish CreamConsumed Baileys Original Irish Cream in the last 6 months
OracleBeveragesDrinks BeerConsumed Beer in the last 7 days
OracleBeveragesDrinks Beer at HomeConsumed Home Beer at home in the last 30 days
OracleBeveragesDrinks Bloody Mary'sConsumed a Bloody Mary in the last 6 months
OracleBeveragesDrinks Blue MoonConsumed Blue Moon in the last 6 months
OracleBeveragesDrinks BourbonConsumed Bourbon in the last 30 days
OracleBeveragesDrinks Brown GoodsConsumed Brown goods in the last 30 days
OracleBeveragesDrinks Bud LightConsumed Bud Light in the last 6 months
OracleBeveragesDrinks Bud Light SeltzerConsumed Bud Light Seltzer in the last 6 months
OracleBeveragesDrinks BudweiserConsumed Budweiser in the last 6 month
OracleBeveragesDrinks Champagne or Sparkling WineConsumed Champagne/Sparkling Wine in the last 30 days
OracleBeveragesDrinks Coors LightConsumed Coors Light in the last 6 months
OracleBeveragesDrinks Corona ExtraConsumed Corona Extra in the last 6 months
OracleBeveragesDrinks Corona LightConsumed Corona Light in the last 6 months
OracleBeveragesDrinks Craft BeerConsumed Craft Beer in the last 7 days
OracleBeveragesDrinks Crown Royal Canadian WhiskyConsumed Crown Royal Canadian Whisky in the last 6 months
OracleBeveragesDrinks Domestic BeerConsumed Domestic Beer/Ale in the last 30 days
OracleBeveragesDrinks Don Julio TequilaConsumed Don Julio Tequila in the last 6 months
OracleBeveragesDrinks Dos EquisConsumed Dos Equis in the last 6 months
OracleBeveragesDrinks GinConsumed Gin in the last 30 days
OracleBeveragesDrinks Gin and TonicConsumed Gin and Tonic in the last 30 days
OracleBeveragesDrinks Grey Goose VodkaConsumed Grey Goose Vodka in the last 6 months
OracleBeveragesDrinks Guinness StoutConsumed Guinness Stout in the last 6 months
OracleBeveragesDrinks Hard CiderConsumed Hard Cider in the last 30 days
OracleBeveragesDrinks HeinekenConsumed Heineken in the last 6 months
OracleBeveragesDrinks Imported BeerConsumed Imported Beer in the last 7 days
OracleBeveragesDrinks Irish or Scotch WhiskeyConsumed Irish or Scotch Whiskey in the last 30 days
OracleBeveragesDrinks Jack Daniel's WhiskeyConsumed Jack Daniel's Whiskey in the last 6 months
OracleBeveragesDrinks Jameson Irish WhiskeyConsumed Jameson Irish Whiskey in the last 6 months
OracleBeveragesDrinks Jose Cuervo TequilaConsumed Jose Cuervo Tequila in the last 6 months
OracleBeveragesDrinks Light BeerConsumed Light Beer in the last 7 days
OracleBeveragesDrinks Maker's Mark BourbonConsumed Maker's Mark Bourbon in the last 6 months
OracleBeveragesDrinks Malibu Coconut RumConsumed Malibu Coconut Rum in the last 6 months
OracleBeveragesDrinks MartinisConsumed a Martini (Gin or Vodka-based) in the last 30 days
OracleBeveragesDrinks Michelob UltraConsumed Michelob ULTRA in the last 6 months
OracleBeveragesDrinks Mike's Hard LemonadeConsumed Mike's Hard Lemonade in the last 6 months
OracleBeveragesDrinks Miller LiteConsumed Miller Lite in the last 6 months
OracleBeveragesDrinks MimosaConsumer Mimosa in the last 6 months
OracleBeveragesDrinks Mocktails/Non-Alcohol CocktailsConsumed a Mocktail or Non-alcoholic cocktail in the last 30 days
OracleBeveragesDrinks Modelo EspecialConsumed Modelo Especial in the last 6 months
OracleBeveragesDrinks MojitoConsumer Mojito in the last 6 months
OracleBeveragesDrinks Moscow MuleConsumer Moscow Mule in the last 6 months
OracleBeveragesDrinks Old FashionedConsumer Old Fashioned in the last 6 months
OracleBeveragesDrinks Patrón TequilaConsumed Patrón Tequila in the last 6 months
OracleBeveragesDrinks Piña ColadaConsumer Piña Colada in the last 6 months
OracleBeveragesDrinks Pre-Mixed Alcoholic DrinksConsumed Pre-Mixed alcoholic drinks in the last 30 days
OracleBeveragesDrinks Red WineConsumered Red Wine in the last 6 months
OracleBeveragesDrinks Regional BeerConsumed Other Small/Regional Brand in the last 6 months
OracleBeveragesDrinks Rosé WineConsumed Rose Wine in the last 30 days
OracleBeveragesDrinks RumConsumed Rum Drinkers in the last 30 days
OracleBeveragesDrinks Rum and CokeConsumer Rum & Coke in the last 6 months
OracleBeveragesDrinks Rye or Blended WhiskeyConsumed Rye or Blended Whiskey in the last 30 days
OracleBeveragesDrinks Samuel AdamsConsumed Samuel Adams in the last 6 months
OracleBeveragesDrinks SangriaConsumer Sangria in the last 6 months
OracleBeveragesDrinks Smirnoff IceConsumed Smirnoff Ice in the last 6 months
OracleBeveragesDrinks Stella ArtoisConsumed Stella Artois in the last 6 months
OracleBeveragesDrinks TequilaConsumed Tequila in the last 30 days
OracleBeveragesDrinks Tito's VodkaConsumed Tito's Vodka in the last 6 months
OracleBeveragesDrinks Truly Hard SeltzerConsumed Truly Hard Seltzer in the last 6 months
OracleBeveragesDrinks VodkaConsumed Vodka in the last 30 days
OracleBeveragesDrinks Vodka and CranberryConsumer Rum & Coke in the last 6 months
OracleBeveragesDrinks WhiskeyConsumed Whiskey Drinkers in the last 30 days
OracleBeveragesDrinks White AlcoholConsumed White alcohol drinkers in the last 30 days
OracleBeveragesDrinks White Claw Hard SeltzerConsumed White Claw Hard Seltzer in the last 6 months
OracleBeveragesDrinks White WineConsumed White Wine in the last 6 months
OracleBeveragesDrinks WineConsumed Wine Drinkers in the last 30 days
OracleBeveragesDrinks Wine at HomeConsumed Wine at home in the last 30 days
OracleBeveragesDrinks Woodford Reserve BourbonConsumed Woodford Reserve Bourbon in the last 6 months
OracleBeveragesDrinks YuenglingConsumed Yuengling in the last 6 month
OracleBeveragesWhere PurchasedPurchased alcohol at the store or online in the last 30 days
OracleBeveragesBuys Alcohol at Convenience StorePurchased alcohol at a convenience store in the last 30 days
OracleBeveragesBuys Alcohol at Drug StorePurchased alcohol at a drug store in the last 30 days
OracleBeveragesBuys Alcohol at Grocery StorePurchased alcohol at the grocery store in the last 30 days
OracleBeveragesBuys Alcohol at Liquor StorePurchased alcohol at a liquor store in the last 30 days
OracleBeveragesBuys Alcohol at SupermarketPurchased alcohol at a supermarket in the last 30 days
OracleBeveragesBuys Alcohol OnlinePurchased alcohol online in the last 30 days
OracleBeveragesBuys Beer at Convenience StorePurchased beer at the convenience store in the last 30 days
OracleBeveragesBuys Beer at Grocery StorePurchased beer at the grocery store in the last 30 days
OracleBeveragesBuys Beer at Liquor StorePurchased beer at the liquor store in the last 30 days
OracleBeveragesBuys Liquor at Liquor StoresPurchased liquor at liquor store in the last 30 days
OracleBeveragesBuys Liquor at SupermarketPurchased liquor at a supermarket in the last 30 days
OracleBeveragesBuys Wine at Convenience StorePurchased wine at a convenience store in the last 30 days
OracleBeveragesBuys Wine at Grocery StorePurchased wine at a supermarket in the last 30 days
OracleBeveragesBuys Wine at Liquor StorePurchased wine at a liquor store in the last 30 days
OracleBeveragesBuys Wine OnlinePurchased wine online in the last 30 days
OracleBeveragesDrinks Bottled WaterDrank Bottled water in the last 7 days
OracleBeveragesDrinks Diet ColaDrank Diet Cola in the last 7 days
OracleBeveragesDrinks Energy DrinksDrank an Energy Drink in the last 30 days
OracleBeveragesDrinks Iced Coffee DrinksDrank An Iced Coffee Drink in the last days
OracleBeveragesDrinks Iced TeaDrank Iced Tea in the last 7 days
OracleBeveragesDrinks Regular ColaDrank Regular Cola drink in the last 7 days
OracleBeveragesDrinks Sparkling WaterDrank Sparkling Water in the last 7 days
OracleBeveragesDrinks Sports DrinksDrank Sports Drink in the last 7 days
OracleBuying StylesBuying StylesVarying attitudes, behaviors and product choices of consumers.
OracleBuying StylesAdvice SeekerAgrees with statement 'I often seek the advice of others before making a purchase.'
OracleBuying StylesBrand LoyalistAgrees with statement 'When I find a brand I like, I stick to it.'
OracleBuying StylesBrand Means QualityAgrees with statement 'Brand name is the best indication of quality.'
OracleBuying StylesBrand-Loyal Coupon UserAgrees with statement 'I only use coupons for those brands I usually buy.'
OracleBuying StylesBrands Reflect StyleAgrees with statement 'I buy brands that reflect my style.'
OracleBuying StylesBuys American ProductsAgrees with statement 'Buying American products is important to me.'
OracleBuying StylesBuys Natural for EnvironmentAgrees with statement 'I buy natural products because I am concerned about the environment.'
OracleBuying StylesBuys Natural for HealthAgrees with statement 'I buy natural products because I am concerned about me and my family's health.'
OracleBuying StylesCause InfluencedAgrees with statement 'I am more likely to purchase brands that support a cause I care about.'
OracleBuying StylesCelebrity InfluencedAgrees with statement 'A celebrity endorsement may influence me to consider or buy a product.'
OracleBuying StylesChild InfluencedAgrees with statement 'My children have a significant impact on the brands I choose.'
OracleBuying StylesCoupon SwitcherAgrees with statement 'I will gladly switch brands to use a coupon.'
OracleBuying StylesDiscount Grocery ShopperAgrees with statement 'My favorite grocery store offers low prices on all products every day.'
OracleBuying StylesEarly AdopterAgrees with statement 'I'm always one of the first of my friends to try new products or services'
OracleBuying StylesExplores at the StoreAgrees with statement 'I enjoy wandering the store looking for new, interesting products.'
OracleBuying StylesFree ShippingAgrees with statement 'The offer of "free shipping" attracts me to a shopping website'
OracleBuying StylesLate AdopterAgrees with statement 'I usually like to wait until other people have tried things before I try them myself.'
OracleBuying StylesLong Term Brand LoyalAgrees with statement 'I buy the brands I grew up with, the ones my parents used.'
OracleBuying StylesNature Over ConvenienceAgrees with statement 'I am willing to give up convenience in return for a product that is environmentally safe.'
OracleBuying StylesNetworks with BrandsAgrees with statement 'I like to connect with brands through social-networking sites'
OracleBuying StylesNo Time for CouponsAgrees with statement 'I don't have time to bother clipping or saving coupons.'
OracleBuying StylesOnline RaterAgrees with statement 'I like to share my opinions about products and services by posting reviews and ratings online'
OracleBuying StylesOnline with a CouponAgrees with statement 'I only purchase products online when I have a coupon or promotional code for the site.'
OracleBuying StylesPays Extra for ImageAgrees with statement 'I would pay extra for a product that is consistent with the image I want to convey.'
OracleBuying StylesPays for EnvironmentAgrees with statement 'I am willing to pay more for a product that is environmentally safe.'
OracleBuying StylesPays for Trusted ProductAgrees with statement 'If a product is made by a company I trust, I'll buy it even if it is slightly more expensive.'
OracleBuying StylesPrice DrivenAgrees with statement 'Price is more important to me than brand names.'
OracleBuying StylesPurchase AdviserAgrees with statement 'People often come to me for advice before making a purchase.'
OracleBuying StylesQuality FirstAgrees with statement 'I buy based on quality, not price.'
OracleBuying StylesReads the LabelAgrees with statement 'I always check the ingredients and nutritional content of food products before I buy them.'
OracleBuying StylesReview InfluencedAgrees with statement 'Before purchasing a product online, I typically read online reviews submitted by others'
OracleBuying StylesSales Knowledge ImportantAgrees with statement 'It's important to me that salespeople be knowledgeable about the products they sell.'
OracleBuying StylesService InfluencedAgrees with statement 'The service of the personnel at a store is an important part of my decision to shop there.'
OracleBuying StylesShop to SaveAgrees with statement 'My number one goal when shopping is to save as much money as possible.'
OracleBuying StylesShops AroundAgrees with statement 'I like to shop around before making a purchase.'
OracleBuying StylesShops Around OnlineAgrees with statement 'I like to compare prices across different sites before purchasing something online'
OracleBuying StylesShops to RelaxAgrees with statement 'I think shopping is a great way to relax.'
OracleBuying StylesSocially InfluencedAgrees with statement 'I prefer to buy things my friends or neighbors would approve of.'
OracleBuying StylesSocially Responsible ShopperAgrees with statement 'I expect the brands I buy to support social causes.'
OracleBuying StylesSpecialty ShopperAgrees with statement 'I prefer to shop at stores that specialize in a specific type or style of product.'
OracleBuying StylesTech InfluencedAgrees with statement 'I prefer products that offer the latest in new technology.'
OracleBuying StylesTrendy BuyerAgrees with statement 'I am influenced by what's hot and what's not.'
OracleBuying StylesVariety SeekerAgrees with statement 'I like to change brands often for the sake of variety and novelty.'
OracleCellular / Mobile OpinionsCellular / Mobile OpinionsLooks at the relationships different groups of consumers have with cellular/mobile technology.
OracleCellular / Mobile OpinionsToo Easy to ReachAgrees with statement 'Sometimes my cell phone makes me feel like I'm too available.'
OracleCommunications PlatformsCommunications PlatformsUser of digital communications platforms.
OracleCommunications PlatformsFacebook MessengerFacebook messenger user
OracleCommunications PlatformsGoogle Hangouts UserGoogle Hangouts user
OracleCommunications PlatformsMicrosoft Teams UserMicrosoft Teams user
OracleCommunications PlatformsSlack Frequent UserSlack frequent user
OracleCommunications PlatformsWhatsappWhatsApp user
OracleCommunications PlatformsZoom UserZoom user
OracleConsumer ElectronicsConsumer ElectronicsOwns or plans to purchase consumer electronics in the next 12 months
OracleConsumer ElectronicsApple Computer UserUses an Apple computer at home
OracleConsumer ElectronicsApple WatchOwns an Apple Watch
OracleConsumer ElectronicsBig Screen TV purchaserPlans to buy a Big Screen TV
OracleConsumer ElectronicsComputer PurchaserPlans to buy a new computer
OracleConsumer ElectronicsFitbitOwns a Fitbit
OracleConsumer ElectronicsFitness TrackerOwns a Fitness tracker
OracleConsumer ElectronicsGarmin WatchOwns a Garmin watch
OracleConsumer ElectronicsHome Theater System PurchaserPlans to purchase Home theater system Intender in the next 12 months
OracleConsumer ElectronicsLaptop PurchaserPlans to purchase a new laptop
OracleConsumer ElectronicsNew Phone PurchaserPlans to purchase New Phone purchaser in the next 12 months
OracleConsumer ElectronicsPrinted PhotosPrinted digital photos in the last 12 months
OracleConsumer ElectronicsSatellite Radio SubscriberPlans to subscribe to Satellite Radio subscriber in the next 12 months
OracleConsumer ElectronicsSmart DoorbellHas smart doorbell
OracleConsumer ElectronicsSmart Home Device OwnerPlans to purchase Smart home device owner in the next 12 months
OracleConsumer ElectronicsSmart Home Security SystemHas smart home security system
OracleConsumer ElectronicsSmart LightingHas smart lighting in the house
OracleConsumer ElectronicsSmart Speaker PurchaserPlans to purchase Smart Speaker purchaser in the next 12 months
OracleConsumer ElectronicsSmart ThermostatHas a smart thermostat such as a NEST
OracleConsumer ElectronicsSmart TV OwnerOwns a Smart TV
OracleConsumer ElectronicsSmartwatch PurchaserPlans to purchase Smartwatch purchaser in the next 12 months
OracleConsumer ElectronicsTablet PurchaserPlans to purchase Tablet (e.g. iPad, etc.) in the next 12 months
OracleConsumer ElectronicsVideo GamesUses online gaming network or console in the last 30 days
OracleConsumer ElectronicsNintendo Switch OnlineUsed Online gaming network Nintendo Switch in the last 30 days
OracleConsumer ElectronicsPlayed Multiplayer Game OnlinePlayed a Multiplayer Game online in the last 30 days
OracleConsumer ElectronicsPlayStation NetworkUsed Online gaming network PlayStation Network in the last 30 days
OracleConsumer ElectronicsVideo Game Console PlayerPlays console video games
OracleConsumer ElectronicsWatched EsportsWatched an Esports event in the last 30 days
OracleConsumer ElectronicsXbox NetworkUsed Online gaming network Xbox in the last 30 days
OracleFashion & Style AttitudesFashion & Style AttitudesExplores the many ways American consumers balance style and practicality.
OracleFashion & Style AttitudesComfort ImportantAgrees with statement 'Comfort is one of the most important factors when selecting fashion products to purchase.'
OracleFashion & Style AttitudesCues from CelebsAgrees with statement 'When a celebrity designs a product, I am more likely to buy it.'
OracleFashion & Style AttitudesDresses to ImpressAgrees with statement 'I must admit I wear designer brands partially to impress other people.'
OracleFashion & Style AttitudesFashion for MeAgrees with statement 'I dress more to please myself than others.'
OracleFashion & Style AttitudesFashion Internet ShopperAgrees with statement 'I'm willing to use the Internet to shop for fashion products.'
OracleFashion & Style AttitudesFashion LoyalistAgrees with statement 'I am loyal to only a few fashion brands and stick with them'
OracleFashion & Style AttitudesFashion OverspenderAgrees with statement 'I often spend more money than I expected to on my fashion purchases.'
OracleFashion & Style AttitudesFollows Fashion BudgetAgrees with statement 'I only spend what I budget on fashion items.'
OracleFashion & Style AttitudesFollows Skincare RoutineAgrees with statement 'I follow a strict skin-care routine.'
OracleFashion & Style AttitudesHairstyle AdventurerAgrees with statement 'I often try different ways to style my hair.'
OracleFashion & Style AttitudesHairstyle LoyalistAgrees with statement 'When I find a haircut that suits me, I stick with it.'
OracleFashion & Style AttitudesLikes Designer ClothesAgrees with statement 'Clothes made by fashion designers are more appealing.'
OracleFashion & Style AttitudesLook Over BrandAgrees with statement 'When buying fashion products, the overall look is more important than the brand.'
OracleFashion & Style AttitudesMagazines for TrendsAgrees with statement 'I rely on magazines to keep me up to date on fashion.'
OracleFashion & Style AttitudesOrganic BeautyAgrees with statement 'I often use natural or organic beauty products.'
OracleFashion & Style AttitudesReplacement BuyerAgrees with statement 'I only buy shoes and clothing when I have to replace something.'
OracleFashion & Style AttitudesStresses YouthAgrees with statement 'Maintaining a youthful appearance is important to me'
OracleFashion & Style AttitudesSunscreen Every DayAgrees with statement 'I typically use skincare products that contain sunscreen.'
OracleFashion & Style AttitudesTrends Over QualityAgrees with statement 'I'll buy trendy clothes even if they're not the highest quality.'
OracleFashion & Style AttitudesTrendy StylistAgrees with statement 'I consider my fashion style to be trendy.'
OracleFinanceFinancePlans for financial decisions or status.
OracleFinanceAuto InsurancePlans to purchase Auto Insurance in the next 12 months
OracleFinanceBuy Life InsurancePlans to purchase buy life insurance in the next 12 months
OracleFinanceCollect NFTAdults who plan to buy or trade NFT's in the next 6 months
OracleFinanceConfident SpendersTruly confident about their current fiscal situation, this group is financially secure and willing to take investment risks. Their purchase behavior, if it has changed at all, leans toward spending more on big- and medium-ticket items.
OracleFinanceEconomically IndifferentGenerally has a modest financial situation, are out of the mainstream; they are economically indifferent to fiscal changes. They do not have any sense that the economy is changing for better or worse.
OracleFinanceFinance AttitudesVarious emotional, social, historical, and practical components that contribute to the different ways consumers spend and invest their money.
OracleFinanceAccount AwareAgrees with statement 'I always know broadly how much is in my bank account at any one time.'
OracleFinanceAggressive Investing StrategyAgrees with statement 'I like to take risks when investing for the chance of a high return.'
OracleFinanceAsks for Finance AdviceAgrees with statement 'I often ask the advice of others when it comes to financial products or services.'
OracleFinanceBanks At a DistanceAgrees with statement 'I hate having to go to the branch of my bank or savings institution.'
OracleFinanceConservative Investing StrategyAgrees with statement 'It is better for me to put my money in a low-risk investment, even if the return may not be as great.'
OracleFinanceEnthusiastic InvestorAgrees with statement 'I find the ups and downs of the financial markets exciting.'
OracleFinanceFinance AdvisorAgrees with statement 'I often take the opportunity to discuss my knowledge of financial products or services with others.
OracleFinanceFinance RecommenderAgrees with statement 'When I find a financial product or service that I like, I typically recommend it to people I know.'
OracleFinanceHates to BorrowAgrees with statement 'I hate to borrow money'
OracleFinanceInvests for the FutureAgrees with statement 'Investing for the future is very important to me'
OracleFinanceInvests Like ParentsAgrees with statement 'The way I deal with my finances reflects how my parents dealt with theirs.'
OracleFinanceLikes to LearnAgrees with statement 'I enjoy learning about financial products or services from others.'
OracleFinanceParental Advice in FinanceAgrees with statement 'The way I deal with my finances reflects how my parents dealt with theirs.'
OracleFinanceReads About FinanceAgrees with statement 'I regularly read financial news or financial publications.'
OracleFinanceSaves for a PurposeAgrees with statement 'I only save for a specific purpose.'
OracleFinanceFinancial NestersTrying to maintain their lifestyle with a “business as usual” outlook but are aware of the changes in the economy. They don’t expect either to improve anytime soon but continue to spend and plan for their anticipated retirement.
OracleFinanceFinancially UninvolvedThey focus on the present; they want what they want when they want it. They have little interest in things financial, even those that touch them personally. “Long-term Savings” is an abstract concept to them
OracleFinanceFiscally FitMore flexible and adaptive to changes in the market than others, they are well positioned to weather any economic downturns. They are not risk-takers but are optimistic about the future of the American economy as well as their own fiscal health.
OracleFinanceMoney Game PlayersThey want to have as much control over their investments as possible yet are willing to tolerate market risk for a higher return.
OracleFinanceMoney Game SpectatorsFeed off the excitement of the market’s ups and downs but can’t take a chance on getting hurt themselves. Somewhat passive when it comes to long-term market investing
OracleFinancePay Off Home MortgagePlans to purchase pay off home mortgage in the next 12 months
OracleFinanceRefinance MortgagePlans to refinance mortgage in the next 12 months
OracleFinanceRoll Over a 401K/Pension/IRAPlans to roll over a 401k/Pension/IRA in the next 12 months
OracleFinanceSavers FirstEnthusiastic about their savings, but highly intolerant of risking them for a greater return. “Savings” is an important factor for their futures, and as much an immediate necessity as food and shelter.
OracleFinanceSell HomePlans to sell home in the next 12 months
OracleFinanceStart or Buy a New BusinessPlans to purchase Start or buy a new business in the next 12 months
OracleFinanceStocks/Bonds/Mutual FundsPlans to purchase Stocks/Bonds/Mutual Funds in the next 12 months
OracleFinanceTrade CryptocurrencyAdults who plan to buy, sell, or trade cryptocurrency in the next 6 months
OracleFinanceUse CryptocurrencyAdults who plan to use cryptocurrency to make a purchase in the next 6 months
OracleFood and DietFood and DietSelf identifies eating habits and diet.
OracleFood and DietConvenience EatersWant food that is fast, convenient, and easy to prepare and/or eat. They show little interest in cooking, healthy eating, or nutritional value. These eaters prefer picking up a prepared meal to spending time cooking at home.
OracleFood and DietDiet to Control Blood SugarUses eating habits and diet to control blood sugar
OracleFood and DietDiet to Lower CholesterolUses eating habits and diet to lower cholesterol
OracleFood and DietHas Food AllergySelf identifies as having food allergies
OracleFood and DietHealthy HolisticsCommitted to exercise, organic foods, and healthy choices while shopping and eating, which help them to stay healthy. They are active in their personal health management, trust holistic medicine, and like to cook nutritious meals.
OracleFood and DietImage ShapersLooking good means being healthy; they embrace convenience in their healthy choices. They are brand-loyal, tend to be vegetarians, and like healthy pre-cooked and fast-food options.
OracleFood and DietKeto DietersSelf identifies as following a "Keto" diet
OracleFood and DietLactose IntolerantSelf identifies as "lactose intolerant"
OracleFood and DietLow Sodium DietersUses eating habits and diet to lower sodium intake
OracleFood and DietMeal Kit SubscriberSubscribes to meal kits
OracleFood and DietReformed EatersHave come to realize that they should make healthier choices in food rather than letting convenience be the guiding force.
OracleFood and DietSemi-VegetarianSelf identifies as "semi-vegetarian"
OracleFood and DietThe InvinciblesGenerally unconcerned about their health, they eat what they want and rarely get sick. They are younger and lead busy lives - they rely on fast food on the run and shun preventative health care measures.
OracleFood and DietTrue FoodiesPassionate about food and spend a lot of time cooking at home. They prefer fresh ingredients and organic food and consider themselves culinary experts. Variety is the spice of their life, and they love to try different cuisines.
OracleFood and DietTrusting PatientsRely on doctors and modern medicine as well as practicing a healthy lifestyle. They are older and take an active role in managing their health, seeking out health information as well as purchasing fresh and natural ingredients.
OracleFood and DietVariety Budget EatersAre very busy and frequently eat on the run. They see frozen food as a convenient alternative to preparing meals with fresh ingredients. They are interested in gourmet food - as long as it fits into their budget.
OracleFood and DietWeekend ChefsHave some interest in cooking but are mostly sociable home chefs. When they can find time in their busy schedule, they love to cook for friends and family. For this group, healthy food is tasty food, although they do indulge their cravings.
OracleFood and DietWeight ReformersConstantly struggling with healthy food choices to improve their diet and their health. They are always quick to try a new diet or weight-loss plan in their struggle to break bad food habits and are often trying to exercise more.
OracleFood and DietWorkout EnthusiastsSelf identifies as "workout enthusiast"
OracleFood AttitudesFood AttitudesUnderstanding the degree to which Americans eat with their health in mind and the importance of planning and convenience in shopping for food and in preparing their meals
OracleFood AttitudesBrand Food LoyalistAgrees with statement 'I am loyal to my food brands and stick with them.'
OracleFood AttitudesBreakfast BelieverAgrees with statement 'I try to eat a healthy breakfast every day.'
OracleFood AttitudesCooking DisinterestAgrees with statement 'I don't have very much interest in cooking.'
OracleFood AttitudesDecides Based on LabelsAgrees with statement 'I always check the ingredients and nutritional content on the labels of products before I buy them.'
OracleFood AttitudesEats Organic RegularlyAgrees with statement 'I regularly eat organic foods.'
OracleFood AttitudesEats Out AloneAgrees with statement 'I'm fine with eating at a restaurant by myself.'
OracleFood AttitudesEats Planned MealsAgrees with statement 'Dinners in my home are usually planned ahead of time.'
OracleFood AttitudesFast Food Fun SeekerAgrees with statement 'Eating at a fast food restaurant is fun.'
OracleFood AttitudesFast Food In A HurryAgrees with statement 'I only eat fast food when I'm in a rush.'
OracleFood AttitudesFinds Comfort in FoodAgrees with statement 'Food is a comfort to me'
OracleFood AttitudesFood Variety SeekerAgrees with statement 'I enjoy trying different types of food.'
OracleFood AttitudesFrequent CookerAgrees with statement 'During a given week, I cook meals frequently.'
OracleFood AttitudesFrozen Dinner AverseAgrees with statement 'I rarely eat frozen dinners.'
OracleFood AttitudesFrozen FoodsAgrees with statement 'I often eat frozen dinners.'
OracleFood AttitudesHealthy SnackerAgrees with statement 'Generally, I only snack on healthy foods.'
OracleFood AttitudesLets Kids DecideAgrees with statement 'I let my children make their own decision when ordering at a restaurant.'
OracleFood AttitudesLikes Easy CookingAgrees with statement 'I'm always on the lookout for quick and easy meal options'
OracleFood AttitudesLocavoreAgrees with statement 'I try to buy foods that are grown or produced locally (in the region where I live).'
OracleFood AttitudesNo Time to CookAgrees with statement 'Often, I eat my meals on the run.'
OracleFood AttitudesNutrition AwareAgrees with statement 'I try to eat healthy these days and pay attention to my nutrition.'
OracleFood AttitudesPrefers Fresh FoodAgrees with statement 'I prefer cooking with fresh food rather than canned or frozen.'
OracleFood AttitudesPrefers Takeout to CookingAgrees with statement 'I prefer picking up quick meals to cooking meals.'
OracleFood AttitudesRestaurant CelebratorAgrees with statement 'I typically celebrate special occasions at restaurants.'
OracleFood AttitudesRestaurant NutritionistAgrees with statement 'I evaluate the nutrition of menu items when ordering at a restaurant.'
OracleFood AttitudesSeeks Healthy Fast FoodAgrees with statement 'I like to see healthier options at fast food restaurants.'
OracleFood AttitudesSweet ToothAgrees with statement 'I indulge my cravings for sweets.'
OracleGfK RoperPersonal InfluenceExplores both behavioral and attitudinal responses to how important a spcific influence to you as a guiding principle in your life
OracleGfK RoperAutomotiveAutomotive Influential Consumers
OracleGfK RoperAutomotive ProductsAutomotive Products Category Influential Consumers
OracleGfK RoperBeautyBeauty Category Influential Consumers
OracleGfK RoperBooksBooks Category Influential Consumers
OracleGfK RoperCleaning ProductsCleaning products Category Influential Consumers
OracleGfK RoperCoffeeCoffee Category Influential Consumers
OracleGfK RoperCookingCooking Category Influential Consumers
OracleGfK RoperEducationEducation Category Influential Consumers
OracleGfK RoperEnvironmentally-FriendlyEnvironmentally-Friendly products Category Influential Consumers
OracleGfK RoperFashion - ShoesFashion - Shoes Category Influential Consumers
OracleGfK RoperGardeningGardening Category Influential Consumers
OracleGfK RoperGrocery ShoppingGrocery Shopping Category Influential Consumers
OracleGfK RoperHealthcareHealthcare Category Influential Consumers
OracleGfK RoperHealthy LifestyleHealthy Lifestyle Category Influential Consumers
OracleGfK RoperHome RemodelingHome Remodeling Category Influential Consumers
OracleGfK RoperInterior DecoratingInterior Decorating Category Influential Consumers
OracleGfK RoperInternetInternet Category Influential Consumers
OracleGfK RoperMobile/Cell PhonesMobile/Cell phones Category Influential Consumers
OracleGfK RoperMusicMusic Category Influential Consumers
OracleGfK RoperPhotographyPhotography Category Influential Consumers
OracleGfK RoperProducts for Babies or ChildrenProducts for Babies or Children Category Influential Consumers
OracleGfK RoperRestaurantsRestaurants Category Influential Consumers
OracleGfK RoperShoppingShopping Category Influential Consumers
OracleGfK RoperSnackSnack Category Influential Consumers
OracleGfK RoperSportsSports Category Influential Consumers
OracleGfK RoperTravelTravel Category Influential Consumers
OracleGfK RoperVideo GamesVideo Games Category Influential Consumers
OracleGfK RoperPersonal ValuesExplores both behavioral and attitudinal responses to how important a spcific value to you as a guiding principle in your life
OracleGfK RoperAdventureAdventure: Seeking adventure and risk (7 on a 7-point scale of importance)
OracleGfK RoperAmbitionAmbition: Aspiring to get ahead (7 on a 7-point scale of importance)
OracleGfK RoperAuthenticityAuthenticity: Being true to myself (7 on a 7-point scale of importance)
OracleGfK RoperBeing in Tune with NatureBeing in tune with nature: Fitting into nature (7 on a 7-point scale of importance)
OracleGfK RoperCreativityCreativity: Being creative, imaginative (7 on a 7-point scale of importance)
OracleGfK RoperCuriosityCuriosity: Wanting to explore and learn about new things (7 on a 7-point scale of importance)
OracleGfK RoperDutyDuty: Fulfilling obligations to family, community and country (7 on a 7-point scale of importance)
OracleGfK RoperEnjoying LifeEnjoying life: Doing things because I like them (7 on a 7-point scale of importance)
OracleGfK RoperEqualityEquality: Desiring equal opportunity for all (7 on a 7-point scale of importance)
OracleGfK RoperExcitementExcitement: Having stimulating experiences (7 on a 7-point scale of importance)
OracleGfK RoperFaithFaith: Holding to religious faith and belief (7 on a 7-point scale of importance)
OracleGfK RoperFreedomFreedom: Having freedom of action and thought (7 on a 7-point scale of importance)
OracleGfK RoperFriendshipFriendship: Having close, supportive friends (7 on a 7-point scale of importance)
OracleGfK RoperHaving FunHaving fun: Having a good time (7 on a 7-point scale of importance)
OracleGfK RoperHelpfulnessHelpfulness: Making the effort to assist others (7 on a 7-point scale of importance)
OracleGfK RoperHonestyHonesty: Being sincere, having integrity (7 on a 7-point scale of importance)
OracleGfK RoperKnowledgeKnowledge: Being well educated (7 on a 7-point scale of importance)
OracleGfK RoperLearningLearning: Continuing to learn throughout my life (7 on a 7-point scale of importance)
OracleGfK RoperLooking GoodLooking good: Seeking the utmost attractive appearance (7 on a 7-point scale of importance)
OracleGfK RoperOpen-mindednessOpen-mindedness: Being broad-minded (7 on a 7-point scale of importance)
OracleGfK RoperPowerPower: Having control over people and resources (7 on a 7-point scale of importance)
OracleGfK RoperPreserving the EnvironmentPreserving the environment: Helping to preserve nature (7 on a 7-point scale of importance)
OracleGfK RoperProtecting the FamilyProtecting the family: Having safety for loved ones (7 on a 7-point scale of importance)
OracleGfK RoperRomanceRomance: Having romance in my life (7 on a 7-point scale of importance)
OracleGfK RoperSelf-relianceSelf-reliance: Being self reliant, choosing my own goals (7 on a 7-point scale of importance)
OracleGfK RoperSimplicitySimplicity: Keeping your life and mind as uncluttered as possible (7 on a 7-point scale of importance)
OracleGfK RoperSocial RecognitionSocial Recognition: Being publicly noticed, recognized, and acknowledged (7 on a 7-point scale of importance)
OracleGfK RoperSocial ResponsibilitySocial responsibility: Working for the welfare of society (7 on a 7-point scale of importance)
OracleGfK RoperSocial ToleranceSocial tolerance: Respecting ethnic, religious, and racial differences (7 on a 7-point scale of importance)
OracleGfK RoperStable Personal RelationshipsStable personal relationships: Maintaining a long-term commitment to friends and love ones (7 on a 7-point scale of importance)
OracleGfK RoperStatusStatus: Achieving a higher social status (7 on a 7-point scale of importance)
OracleGfK RoperThriftThrift: Being economical or careful with money and avoiding excesses(7 on a 7-point scale of importance)
OracleGfK RoperTraditionTradition: Preserving time-honored customs (7 on a 7-point scale of importance)
OracleGfK RoperWealthWealth: Having material possessions, a lot of money (7 on a 7-point scale of importance)
OracleGfK RoperWorking HardWorking hard: Always giving my best effort (7 on a 7-point scale of importance)
OracleGfK RoperPublic ActivitiesAttended or engaged in public activities.
OracleGfK RoperAttends Public MeetingsAttended a public meeting on town or school affairs in last 12 months
OracleGfK RoperAttends Public SpeechesAttended a political rally, speech, or organized protest in last 12 months
OracleGfK RoperEngaged in Fund RaisingEngaged in fund raising in last 12 months
OracleGfK RoperEnvironmental Causes ParticpantsEngaged in environmental causes in the last 12 months
OracleGfK RoperRecycles ProductsRecycled products in the last 12 months
OracleGfK RoperServes on Local CommitteesServed on a local committee in the last 12 months
OracleGfK RoperSigned a Petition in Last 12 MonthsSigned a petition in the last 12 months
OracleGfK RoperWritten or Called a PoliticianWritten or called any politician at the state,local, or national level in last 12 months
OracleGfK RoperPublic ActivitiesTop third of people who spent time doing activities
OracleGfK RoperAmple Sleep Each NightTop third of people who spent time Number of hours sleep each night
OracleGfK RoperCommuting to WorkTop third of people who spent time Commuting to and from work
OracleGfK RoperEnjoys Learning New ThingsTop third of people who spent time at personal computer including the Internet
OracleGfK RoperFun/Exciting ActivitiesTop third of people who spent time Doing fun and exciting things
OracleGfK RoperSpend Time CookingTop third of people who spent time Cooking
OracleGfK RoperSpend Time Doing HouseworkTop third of people who spent time Housework
OracleGfK RoperSpend Time ExercisingTop third of people who spent time Exercising
OracleGfK RoperSpend Time GardeningTop third of people who spent time Gardening or yard work
OracleGfK RoperSpend Time ReadingTop third of people who spent time Reading
OracleGfK RoperTime on Computer/InternetTop third of people who spent time at personal computer including the Internet
OracleGfK RoperTime with Friends Around TownTop third of people who spent time Socializing/doing things with friends around town
OracleGfK RoperTime with Kids/GrandkidsTop third of people who spent time With kids or grandkids at home or outside the home
OracleGfK RoperTime with Significant OtherTop third of people who spent time with your spouse or significant other
OracleGfK RoperVolunteers in schoolTop third of people who spent time at school or any organizations other than church
OracleGfK RoperWatching TV or Movies at HomeTop third of people who spent time Watching television or movies at home
OracleGfK RoperWorks Outside of HomeTop third of people who spent time working at a paid job outside of home
OracleHealth AttitudesHealth AttitudesInsights into how Americans relate to their general health, to the medical community and to the pharmaceutical industry.
OracleHealth AttitudesEats RightAgrees with statement 'I consider my diet to be very healthy.'
OracleHealth AttitudesExercises OftenAgrees with statement 'I follow a regular exercise routine'
OracleHealth AttitudesHerbal BelieverAgrees with statement 'In general, I think herbal supplements are effective'
OracleHealth AttitudesProactive Health SeekerAgrees with statement 'I am always looking for new ways to live a healthier life'
OracleHealth AttitudesRegular Doctor VisitsAgrees with statement 'I go to the doctor regularly for check-ups.'
OracleHealth AttitudesVitamin BelieverAgrees with statement 'Vitamins/supplements should be taken for long-term health benefits'
OracleHispanic FoodHispanic FoodHispanic Food Consumer
OracleHispanic FoodEnjoys Traditional Hispanic FoodAgrees with the statement 'I enjoy eating traditional Hispanic/Latin American food'
OracleLeisure ActivitiesLeisure ActivitiesDifferent segments of US adults and their leasure activities
OracleLeisure ActivitiesAdult Education CoursesAdult education courses: Have personally done in last 12 months.
OracleLeisure ActivitiesArt Galleries or ShowsArt galleries or shows: Have personally done in last 12 months.
OracleLeisure ActivitiesAttend Auto ShowsAttend Auto Shows: Have personally done in last 12 months.
OracleLeisure ActivitiesAttend Country Music PerformancesAttend country music performances: Have personally done in last 12 months.
OracleLeisure ActivitiesAttend Dance PerformancesAttend dance performances: Have personally done in last 12 months.
OracleLeisure ActivitiesAttend Rock Music PerformancesAttend rock music performances: Have personally done in last 12 months.
OracleLeisure ActivitiesBakingBaking: Have personally done in last 12 months.
OracleLeisure ActivitiesBirdwatchingBirdwatching: Have personally done in last 12 months.
OracleLeisure ActivitiesBook ClubsBook clubs: Have personally done in last 12 months.
OracleLeisure ActivitiesConsole Video GamesConsole Video Games: Have personally done in last 12 months.
OracleLeisure ActivitiesCooking for FunCooking for fun: Have personally done in last 12 months.
OracleLeisure ActivitiesCrossword PuzzlesCrossword puzzles: Have personally done in last 12 months.
OracleLeisure ActivitiesDesktop (PC) GamesDesktop (PC) Games: Have personally done in last 12 months.
OracleLeisure ActivitiesDining OutDining out: Have personally done in last 12 months.
OracleLeisure ActivitiesEntertain Friends or Relatives at HomeEntertain friends or relatives at home: Have personally done in last 12 months.
OracleLeisure ActivitiesGo to Bars/Night ClubsGo to bars/night clubs: Have personally done in last 12 months.
OracleLeisure ActivitiesGo to Live TheaterGo to live theater: Have personally done in last 12 months.
OracleLeisure ActivitiesGo to MuseumsGo to museums: Have personally done in last 12 months.
OracleLeisure ActivitiesGo to the BeachGo to the beach: Have personally done in last 12 months.
OracleLeisure ActivitiesHome Decoration & FurnishingHome decoration and furnishing: Have personally done in last 12 months.
OracleLeisure ActivitiesOther Music PerformancesOther Music Performances: Have personally done in last 12 months.
OracleLeisure ActivitiesPhoto Album/ScrapbookingPhoto Album/Scrapbooking: Have personally done in last 12 months.
OracleLeisure ActivitiesPhotographyPhotography: Have personally done in last 12 months.
OracleLeisure ActivitiesPicnicPicnic: Have personally done in last 12 months.
OracleLeisure ActivitiesPlay BingoPlay bingo: Have personally done in last 12 months.
OracleLeisure ActivitiesPlay Musical InstrumentPlay musical instrument: Have personally done in last 12 months.
OracleLeisure ActivitiesReading BooksReading books: Have personally done in last 12 months.
OracleLeisure ActivitiesReading Comic BooksReading comic books: Have personally done in last 12 months.
OracleLeisure ActivitiesSudoku PuzzlesSudoku Puzzles: Have personally done in last 12 months.
OracleLeisure ActivitiesTailgatingTailgating: Have personally done in last 12 months.
OracleLeisure ActivitiesVisit AquariumVisit Aquarium: Have personally done in last 12 months.
OracleLeisure ActivitiesVisit the ZooVisit the Zoo: Have personally done in last 12 months.
OracleLeisure ActivitiesWoodworkingWoodworking: Have personally done in last 12 months.
OracleLife StageLife StagePlans during life stages
OracleLife StageAdopt a PetAdults who plan to adopt a pet in the next 6 months
OracleLife StageBack To SchoolPlans to go Back to School in the next 12 months
OracleLife StageChange JobsPlans to change jobs in the next 12 months
OracleLife StageEmpty-NesterPlans to be a empty-nester in the next 12 months
OracleLife StageGet a Dog or CatPlans to get a dog or cat in the next 12 months
OracleLife StageGet EngagedPlans to get engaged in the next 12 months
OracleLife StageGraduate from SchoolPlans to graduate from school in the next 12 months
OracleLife StageHave a Child and Get MarriedPlans to have a child and get married in the next 12 months
OracleLife StageHave a Child and Go Away To CollegePlans to have a child and go away to college in the next 12 months
OracleLife StageHave a Child and Graduate from CollegePlans to have a child and graduate from college in the next 12 months
OracleLife StageHome Remodel IntenderPlants to remodel their home
OracleLife StageNew GrandparentPlans to be a grandparent in the next 12 months
OracleLife StageNew Home IntenderPlans to buy a new home
OracleLife StageNew Large/Major AppliancePlans to purchase New Large/Major Appliance in the next 12 months
OracleLife StageParentPlans to be a parent in the next 12 months
OracleLife StageRetirePlans to retire in the next 12 months
OracleLoyalty/Reward ProgramsLoyalty/Reward ProgramsEnrolled in a loyalty reward program
OracleLoyalty/Reward ProgramsCoffeeEnrolled in a loyalty reward program for Coffee
OracleLoyalty/Reward ProgramsDepartment StoreEnrolled in a loyalty reward program for a Department Store
OracleLoyalty/Reward ProgramsDiscount StoreEnrolled in a loyalty reward program for Discount Store
OracleLoyalty/Reward ProgramsDrug StoreEnrolled in a loyalty reward program for Drug Store
OracleLoyalty/Reward ProgramsElectronics StoreEnrolled in a loyalty reward program for Electronics Store
OracleLoyalty/Reward ProgramsGas StationEnrolled in a loyalty reward program for Gas Station
OracleLoyalty/Reward ProgramsMovie TheaterEnrolled in a loyalty reward program for Movie Theater
OracleLoyalty/Reward ProgramsRestaurantEnrolled in a loyalty reward program for Restaurant
OracleLoyalty/Reward ProgramsSupermarketEnrolled in a loyalty reward program for Supermarket
OracleMediaMediaTop third of the population who are readers, listeners and watchers of media.
OracleMediaDay Time TV WatcherTop third of day time TV watchers
OracleMediaListens to RadioTop third of radio listeners
OracleMediaPrime Time TV WatcherTop third of Prime time TV watchers
OracleMediaReads MagazinesTop third of magazine readers
OracleMediaReads NewspapersTop third of newspaper readers
OracleMediaTV WatcherTop third of TV watchers
OracleMobile PhonesMobile PhonesIdentified users of phones, phone plans, or phone providers.
OracleMobile PhonesApple iPhone UserApple iPhone users
OracleMobile PhonesHas Unlimited DataCellular / Mobile Phone Plan - has unlimited data
OracleMobile PhonesInternational CallerCellular / Mobile Phone Plan - has international dialing
OracleMobile PhonesMonthly Plan With no ContractHas a monthly mobile phone plan with no contract
OracleMobile PhonesSamsung Phone UserSamsung Phone Users
OracleMobile PhonesUses AT&TUses AT&T as their mobile phone provider
OracleMobile PhonesUses Phone for Mobile HotspotCellular / Mobile Phone Plan - has unlimited mobile hotspot
OracleMobile PhonesUses T-MobileUses T-Mobile as their mobile phone provider
OracleMobile PhonesUses VerizonUses Verizon as their mobile phone provider
OracleMobile/Tablet AppsMobile/Tablet AppsUsed an app on mobile phone or tablet in the past 30 days
OracleMobile/Tablet AppsBanking/FinanceUsed a Banking / Finance app on mobile phone or tablet in the past 30 days
OracleMobile/Tablet AppsBook Reader AppUsed a Book app on mobile phone or tablet in the past 30 days
OracleMobile/Tablet AppsCookingUsed a food (cooking) app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsDating AppUsed a Dating app on mobile phone or tablet in the past 30 days
OracleMobile/Tablet AppsDigital PaymentUsed a Digital payment app on mobile phone or tablet in the past 30 days
OracleMobile/Tablet AppsDoor DashOrdered from Door Dash in the last 30 days
OracleMobile/Tablet AppsEducationUsed an education app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsFitnessUsed a fitness app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsFood DeliveryUsed a food (delivery) app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsGamesUsed a games app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsGrubhubOrdered from GrubHub in the last 30 days
OracleMobile/Tablet AppsHealthcareUsed a Healthcare app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsMoviesUsed a Movies app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsMusicUsed a music App (to listen or purchase) in the last 30 days
OracleMobile/Tablet AppsNavigation/MapsUsed a Navigation/Maps app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsNews or NewspaperUsed a News or Newspaper App in the last 30 days
OracleMobile/Tablet AppsPassword ManagerUsed a Password manager app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsReal EstateUsed a Real estate app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsRestaurant/Coffee ShopUsed a Restaurant/Coffee Shop app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsRestaurants Own SiteOrdered from Restaurants Own site in the last 30 days
OracleMobile/Tablet AppsRideshare/TaxiUsed a Rideshare/Taxi app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsShopping/RetailUsed a Shopping/Retail app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsSportsUsed a Sports app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsTravelUsed a Travel app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsTV/CableUsed a TV/Cable app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsUber EatsOrdered from UberEATS in the last 30 days
OracleMobile/Tablet AppsVideoUsed a Video (e.g. short clips) app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsVideo ChatUsed a Video chat app on phone / tablet in the last 30 days
OracleMobile/Tablet AppsWeatherUsed a Weather App on phone / tablet in the last 30 days
OraclePersonal AttitudesPersonal AttitudesAgrees with the statements around personal values and attitude
OraclePersonal AttitudesAttends Religious Service RegularlyAgrees with the statement 'I attend religious services regularly'
OraclePersonal AttitudesBan Products that Pollutes EnvironmentAgrees with the statement 'Any product that pollutes the environment should be banned'
OraclePersonal AttitudesBehavioral GreensThey have negative attitudes toward products that pollute, and they incorporate green practices on a regular basis.
OraclePersonal AttitudesBorn LeaderAgrees with the statement 'I consider myself a born leader'
OraclePersonal AttitudesCelebrates Life EventsAgrees with the statement 'I often celebrate important life events with friends instead of family'
OraclePersonal AttitudesCenter of AttentionAgrees with the statement 'I enjoy being the center of attention'
OraclePersonal AttitudesChallenges ThemselvesAgrees with the statement 'I like to challenge myself by doing new things'
OraclePersonal AttitudesClimate Change is PoliticalAgrees with the statement 'Climate change has become too political of a topic'
OraclePersonal AttitudesClimate Change is SeriousAgrees with the statement 'Climate change is a serious threat'
OraclePersonal AttitudesCommute Is StressfulAgrees with the statement 'My daily commute is very stressful'
OraclePersonal AttitudesConcerned About SocietyAgrees with the statement 'I worry about violence and crime'
OraclePersonal AttitudesConnected Ethnic HeritageAgrees with the statement 'I'm more connected to my ethnic heritage than my parents are'
OraclePersonal AttitudesCultural/Ethnic Heritage is ImportantAgrees with the statement 'My cultural/ethnic heritage is an important part of who I am'
OraclePersonal AttitudesDesire ExcitementAgrees with the statement 'I often desire excitement in my life'
OraclePersonal AttitudesDIY projectsAgrees with the statement 'I enjoy DIY (do it yourself) projects'
OraclePersonal AttitudesEnjoys Social GatheringsAgrees with the statement 'I thrive at big parties and social occasions'
OraclePersonal AttitudesEntertain at HomeAgrees with the statement 'I enjoy entertaining people in my home'
OraclePersonal AttitudesEntrepreneur in the MakingAgrees with the statement 'I would like to set up my own business one day'
OraclePersonal AttitudesEnvironmental CommutersAgrees with the statement 'I often choose methods of transportation that are friendlier to the environment'
OraclePersonal AttitudesEnvironmentally ConsciousAgrees with the statement 'I feel I am more environmentally conscious than people'
OraclePersonal AttitudesFaith is ImportantAgrees with the statement 'My faith is really important to me'
OraclePersonal AttitudesFamily ReunionsAgrees with the statement 'Family reunions are important to me'
OraclePersonal AttitudesFashionableAgrees with the statement 'I want people I know to think of me as fashionable'
OraclePersonal AttitudesForeign TravelerAgrees with the statement 'Living in a foreign country is something I would like to experience'
OraclePersonal AttitudesFrequent Gift GiverAgrees with the statement 'I like to buy gifts as a way of expressing gratitude'
OraclePersonal AttitudesFresh Smelling HomeAgrees with the statement 'I make an extra effort to have my house smell fresh'
OraclePersonal AttitudesFriends are Like FamilyAgrees with the statement 'I am as close to my friend group as I am to my family'
OraclePersonal AttitudesGood at Fixing ThingsAgrees with the statement 'I am good at fixing things'
OraclePersonal AttitudesGreat Fashion SenseAgrees with the statement 'I have a better fashion sense than most people'
OraclePersonal AttitudesHardware/Automotive Store BrowserAgrees with the statement 'Browsing through hardware or automotive stores is enjoyable to me'
OraclePersonal AttitudesHome DecorAgrees with the statement 'Home decor is of particular interest to me'
OraclePersonal AttitudesHome Improvement IdeasAgrees with the statement 'I'm always looking for new ideas to improve my home'
OraclePersonal AttitudesHome is an Expression of Personal StyleAgrees with the statement 'My home is an expression of my personal style'
OraclePersonal AttitudesI am More Capable than Most PeopleAgrees with the statement 'I am more capable than most people'
OraclePersonal AttitudesI Like to Make Things MyselfAgrees with the statement 'I like to make things myself'
OraclePersonal AttitudesI Like to Show Off What I HaveAgrees with the statement 'I like to show off what I have'
OraclePersonal AttitudesI Tend Not to Ask Others for HelpAgrees with the statement 'I tend not to ask others for help'
OraclePersonal AttitudesInfluences Others to Try New ThingsAgrees with the statement 'I'm good at convincing others to try new things'
OraclePersonal AttitudesIntellectualAgrees with the statement 'I think of myself as an intellectual'
OraclePersonal AttitudesInterested in Fine ArtsAgrees with the statement 'I am very interested in the fine arts'
OraclePersonal AttitudesInterested in How the Universe WorksAgrees with the statement 'I am interested in how the universe works'
OraclePersonal AttitudesIntroduces People to Each OtherAgrees with the statement 'I like to introduce people to each other'
OraclePersonal AttitudesKeeps Up with Celebrity NewsAgrees with the statement 'I love keeping up with celebrity news and gossip'
OraclePersonal AttitudesLeadersAgrees with the statement 'I often find myself in a leadership position'
OraclePersonal AttitudesLearn About Foreign CulturesAgrees with the statement 'I like to learn about foreign cultures'
OraclePersonal AttitudesLife Should be as Much Fun as PossibleAgrees with the statement 'My philosophy is "Life should be as much fun as possible'
OraclePersonal AttitudesLikes Meeting New PeopleAgrees with the statement 'Meeting new people comes easily to me'
OraclePersonal AttitudesLives in the MomentAgrees with the statement 'Worrying about the future is a waste of time'
OraclePersonal AttitudesMechanical InterestsAgrees with the statement 'Mechanical things, like machinery and engines, fascinate me'
OraclePersonal AttitudesMusic is ImportantAgrees with the statement 'Music is an important part of my life'
OraclePersonal AttitudesNot Enough Time in the DayAgrees with the statement 'I am so busy, I often can't finish everything I need to in a day'
OraclePersonal AttitudesOrganizes Activities Among FriendsAgrees with the statement 'My friends and acquaintances look to me to organize our activities'
OraclePersonal AttitudesOutspokenAgrees with the statement 'I consider myself outspoken'
OraclePersonal AttitudesParticipates in a Civil ProtestsAgrees with the statement 'If I feel strongly about an issue, I will participate in a civil protest'
OraclePersonal AttitudesPets Deserve to be PamperedAgrees with the statement 'Pets deserve to be pampered'
OraclePersonal AttitudesPotential GreensPotential Greens neither behave nor think along particularly environmentally conscious lines; they remain on the fence about key green issues.
OraclePersonal AttitudesPrayer is a Part of My Daily LifeAgrees with the statement 'Prayer is a part of my daily life'
OraclePersonal AttitudesPrefer Job Security Over SalaryAgrees with the statement 'I'd give up a higher salary for job security'
OraclePersonal AttitudesPrefer to Make Rather than BuyAgrees with the statement 'I prefer to make something rather than buy it'
OraclePersonal AttitudesPrefers Spanish AdvertisingAgrees with the statement 'I am more likely to be loyal to a company that makes an effort to advertise in Spanish'
OraclePersonal AttitudesPuts Work before Family TimeAgrees with the statement 'I am willing to sacrifice time with my family in order to get ahead'
OraclePersonal AttitudesRestaurant GoerAgrees with the statement 'I'm fine with eating at a restaurant by myself'
OraclePersonal AttitudesRisk TakersAgrees with the statement 'I enjoy taking risks'
OraclePersonal AttitudesSculpts Wood and MetalAgrees with the statement 'I find making things out of wood or metal enjoyable'
OraclePersonal AttitudesShares OpinionsAgrees with the statement 'I feel it is important to share my opinion'
OraclePersonal AttitudesShows Off HomeAgrees with the statement 'I enjoy showing off my home to guests'
OraclePersonal AttitudesSocial Status StriversAgrees with the statement 'I strive to achieve a high social status'
OraclePersonal AttitudesSpeaks Spanish at HomeAgrees with the statement 'In my home, speaking Spanish is a priority'
OraclePersonal AttitudesSpiritual PersonAgrees with the statement 'I consider myself a spiritual person'
OraclePersonal AttitudesSpontaneousAgrees with the statement 'I often do things on the spur of the moment'
OraclePersonal AttitudesStands Out in a CrowdAgrees with the statement 'I like to stand out in a crowd'
OraclePersonal AttitudesSupports Prayer in SchoolAgrees with the statement 'The government should support prayer in school'
OraclePersonal AttitudesTakes Time for SelfAgrees with the statement 'I make sure I take time for myself each day'
OraclePersonal AttitudesTeamwork is ImportantAgrees with the statement 'I prefer to work as part of a team than work alone'
OraclePersonal AttitudesThink GreensThey think green but do not necessarily follow through on those beliefs with green actions. They are well-intentioned but will not go too far out of their way to behave green.
OraclePersonal AttitudesThrill SeekerAgrees with the statement 'I consider myself a thrill seeker'
OraclePersonal AttitudesTop of My ProfessionAgrees with the statement 'My goal is to make it to the top of my profession'
OraclePersonal AttitudesTrue BrownsNot environmentally conscientious at all, True Browns may, in fact, have negative attitudes about the environment and the green movement.
OraclePersonal AttitudesUses Recycled ProductsAgrees with the statement 'People have a responsibility to use recycled products whenever possible'
OraclePersonal AttitudesValues FriendshipsAgrees with the statement 'My friends are the most important thing in my life'
OraclePersonal AttitudesVariety SeekersAgrees with the statement 'I seek out variety in my everyday life'
OraclePersonal AttitudesVolunteersAgrees with the statement 'I often volunteer my time for a good cause'
OraclePersonal AttitudesWant More Time with FamilyAgrees with the statement 'I frequently wish I had more time to spend with my family'
OraclePersonal AttitudesWants to Help the EnvironmentAgrees with the statement 'I am interested in finding out how I can help the environment'
OraclePersonal AttitudesWeekly ExerciseAgrees with the statement 'I do some sport/exercise at least once a week'
OraclePersonal AttitudesWork is a CareerAgrees with the statement 'I consider my work to be a career, not just a job'
OraclePersonal AttitudesWork Most WeekendsAgrees with the statement 'I must admit, I work most weekends'
OraclePersonal AttitudesWorks Long HoursAgrees with the statement 'I work long hours'
OraclePersonal AttitudesYou Get what You Give in LifeAgrees with the statement 'On the whole, people get what they deserve in life'
OraclePodcastsPodcastsListened to a Podcast in last 30 Days
OraclePodcastsBusiness/FinanceListened to a Business/Finance Podcast in last 30 Days
OraclePodcastsBuys Products from SponsorsI am likely to buy products and services from companies that sponsor podcasts I listen to
OraclePodcastsCaptivated by PodcastsI find I am more captivated by podcasts than other media
OraclePodcastsComedyListened to a Comedy podcast in the last 30 days
OraclePodcastsCrime/Investigative ReportingListened to a Crime/Investigative Reporting podcast in the last 30 days
OraclePodcastsDiscuss Podcast Content with OthersI frequently discuss with others what I hear on podcasts
OraclePodcastsEducationListened to a Education podcast in the last 30 days
OraclePodcastsEntertainment/CultureListened to a Entertainment/Culture podcast in the last 30 days
OraclePodcastsFavorable Opinion of Podcast AdvertisersI have a more favorable opinion of companies that advertise on podcasts
OraclePodcastsHas Favorite HostsIf my favorite host is starting a new podcast, it is important that I am notified about it
OraclePodcastsHealth/Fitness/LifestyleListened to a Health/Fitness/Lifestyle podcast in the last 30 days
OraclePodcastsHistoryListened to a History podcast in the last 30 days
OraclePodcastsLearns About Products and Services from PodcastsAds in podcasts have made me aware of new products and services
OraclePodcastsLikes Video Content in PodcastsI like to listen to podcasts that also have a video component
OraclePodcastsListen To Full PodcastI typically listen to podcasts from start to finish
OraclePodcastsListen To Podcast In SpanishI listen to podcasts in Spanish & other languages
OraclePodcastsListen To Podcasts DailyPodcasts are a regular part of my daily routine
OraclePodcastsListens To Ads in PodcastWhen I like a podcast, I find I listen to the ads no matter what the category
OraclePodcastsLooks Forward to New PodcastsI look forward to listening to my favorite podcasts as they become available
OraclePodcastsMusicListened to a Music podcast in the last 30 days
OraclePodcastsNews/Current EventsListened to a News/Current Events podcast in the last 30 days
OraclePodcastsPays Attention to Podcast PublishersI pay attention to the publishers of the podcasts I listen to
OraclePodcastsPodcast Ads are RelevantAds on my favorite podcasts are relevant to me
OraclePodcastsPodcast Ads Provide Useful InformationAdults who plan to buy, sell, or trade cryptocurrency in the next 6 months
OraclePodcastsPodcast More Engaging than TVI find podcasts more engaging than TV
OraclePodcastsPodcast MultitaskingListening to podcasts helps me while doing other activities (e.g., working out, chores, commuting)
OraclePodcastsPodcast Publisher is ImportantWhen selecting a podcast to listen to, the company that publishes it is important to me
OraclePodcastsPodcasts Offer Expert AdviceI listen to podcasts for expert advice
OraclePodcastsPoliticsListened to a Politics podcast in the last 30 days
OraclePodcastsPost About Podcasts on Social MediaI like to post about podcasts on social media
OraclePodcastsPrefer Ads After PodcastPreferred ad placement: After the podcast ends
OraclePodcastsPrefer Ads Before PodastPreferred ad placement: Before the podcast begins
OraclePodcastsPrefer Ads During PodcastPreferred ad placement: In the middle of the podcast (i.e., ad break)
OraclePodcastsPrefers Podcast Hosts Reading AdsIt is important to me that the ads in a podcast are read by the host
OraclePodcastsPrefers Video PodcastsIf a video version of a podcast is offered, I would prefer to watch the video
OraclePodcastsReligion/SpiritualityListened to a Religion/Spirituality podcast in the last 30 days
OraclePodcastsScienceListened to a Science podcast in the last 30 days
OraclePodcastsSportsListened to a Sports podcast in the last 30 days
OraclePodcastsTrusts Podcast AdvertisingI trust podcast advertising more than I trust ads on other media
OraclePodcastsUses Multiple Platforms for PodcastsI rely on multiple platforms or services to listen to the podcasts I want, when I want
OraclePodcastsWilling to Financially Support PodcastsReasons willing to financially support podcasts
OracleShoppingShoppingThis audience contains users showing various shopping behaviors.
OracleShoppingActive Quality SeekersBelieve that the Internet is a great way to buy products. Before purchasing online, they read reviews by other shoppers and compare prices across different websites.
OracleShoppingBuyers of the BestQuality that matters most. They are careful to buy the best, and brand loyalty trumps all other considerations in their purchases.
OracleShoppingBuys Baby or Toddler ToysAdults who bought toys intended for infants or preschoolers in the past 12 months
OracleShoppingBuys Boys ToysAdults who bought boy's toys in the past 12 months
OracleShoppingBuys Gift CardsAdults who bought gift cards in the past 6 months
OracleShoppingBuys Girls ToysAdults who bought girl's toys in the past 12 months
OracleShoppingOnline ShopperBought items online in the last 6 months
OracleShoppingAirline TicketsBought Airline tickets online in the last 6 months
OracleShoppingApplied for Credit CardBought Applied for Credit Card online in the last 6 months
OracleShoppingAutomotive ProductsBought automotive products by internet, by phone, or mail in the last 6 months
OracleShoppingBaby AccessoriesBought baby accessories by internet, phone, or mail in the last 6 months
OracleShoppingBanking ServicesUses banking services by internet mail in the last 6 months
OracleShoppingBedding/LinensBought bedding / linen by internet, phone or mail in the last 6 months
OracleShoppingBooksBought Books online in the last 6 months
OracleShoppingCameras and EquipmentBought Cameras and equipment online in the last 6 months
OracleShoppingCell Phones/AccessoriesBought Cell phones / accessories online in the last 6 months
OracleShoppingClothing/ApparelBought Clothing / apparel online in the last 6 months
OracleShoppingCoffee and TeaBought Coffee and Tea online in the last 6 months
OracleShoppingComputersBought Computers online in the last 6 months
OracleShoppingCooking/Kitchen AccessoriesBought Cooking / Kitchen accessories online in the last 6 months
OracleShoppingCosmetics/ToiletriesBought Cosmetics / toiletries online in the last 6 months
OracleShoppingEntertainment TicketsBought Concert, show, other entertainment tickets online in the last 6 months
OracleShoppingFitness Apparel/EquipmentBought Fitness apparel / equipment online in the last 6 months
OracleShoppingFlowersBought Flowers online in the last 6 months
OracleShoppingGarden SuppliesBought Garden supplies online in the last 6 months
OracleShoppingGift BasketsBought Gift Baskets online in the last 6 months
OracleShoppingGroceriesBought Groceries online in the last 6 months
OracleShoppingHandbags or AccessoriesBought Handbags or Accessories online in the last 6 months
OracleShoppingHobby or Craft SuppliesBought Hobby or craft supplies online in the last 6 months
OracleShoppingHome FurnishingsBought Home furnishings online in the last 6 months
OracleShoppingHome Improvement ToolsBought Home improvement items / tools online in the last 6 months
OracleShoppingHotel ReservationsBought Hotel reservations online in the last 6 months
OracleShoppingHousewaresBought Housewares online in the last 6 months
OracleShoppingHunting, Fishing, Camping EquipmentBought Hunting, fishing, camping equipment online in the last 6 months
OracleShoppingJewelry/WatchesBought Jewelry / watches online in the last 6 months
OracleShoppingMeal KitsBought Food-based Meal Kits online in the last 6 months
OracleShoppingOffice SuppliesBought Office supplies online in the last 6 months
OracleShoppingOnline Grocery Delivery ServiceUsed Online Grocery Delivery Service (Fresh Direct, Instacart, Peapod etc.)
OracleShoppingPet Products/SuppliesBought Pet products / supplies online in the last 6 months
OracleShoppingShoes Online/By PhoneBought Shoes online/by phone online in the last 6 months
OracleShoppingSmall AppliancesBought Household / small appliances online in the last 6 months
OracleShoppingToys/GamesBought Toys / Games online in the last 6 months
OracleShoppingTVBought TVs online in the last 6 months
OracleShoppingVideo Game SystemBought Video Games / Systems online in the last 6 months
OracleShoppingVitaminsBought Vitamins online in the last 6 months
OracleShoppingWedding GiftsBought Wedding Gifts online in the last 6 months
OracleShoppingWine or ChampagneBought Wine or Champagne online in the last 6 months
OracleShoppingConscientious ConsumersCost is only one of the factors when shopping. Buy American, environmentally safe, conscious of quality, loyal to their brands, & highly unlikely to try new products or make impulse purchases.
OracleShoppingDinner ShopperPrimary shoppers who purchased foods or prepared pies, etc. from scratch in the past 6 months (turkey, ham, pies, etc.)
OracleShoppingExpress Gratitude with GiftsAdults who express gratitude with gifts
OracleShoppingExtreme Gift Card GiverAdults who are in the top 1/3 (33%) expenditures gift card buying
OracleShoppingFashion FirstThey wear designer brands to impress other people, consider themselves to be trend setters as well as trend followers, and prefer high-style fashion designers and products endorsed by celebrities.
OracleShoppingFunction Over FashionIndifferent to fashion and style and give it little thought. They are replacement rather than impulse buyers, purchasing new clothing items and shoes only when they have to and never spend beyond what has been budgeted.
OracleShoppingHabitualized HaversBuy what they have always bought and see little reason to change. They are brand-loyal, but only in the sense that once they’ve found a brand they are comfortable with, they stop looking.
OracleShoppingHome EntertainerAdults who entertain at home, cook for fun and purchase entertainment food and drink
OracleShoppingLove to Give AttitudeAdults who love to shower friends and family with gifts
OracleShoppingMainstream FashionDriven more by comfort and tried-and-true fashion sense than they are by popular trends. They are not particularly brand loyal and do not try to impress others with either classic or trendy brand labels.
OracleShoppingMothers who Indulge their ChildrenFemale parents who say that children should be spoiled
OracleShoppingParents who Indulge their ChildrenParents who say that children should be spoiled
OracleShoppingPassionate Deal SeekersBelieve that the Internet is a great way to buy products. They typically read reviews and compare prices across the websites before purchasing something online.
OracleShoppingPenny-PinchersShoppers who judge all purchases by a single criterion: cost (the lower the better).
OracleShoppingSends FlowersAdults who sent flowers in the past 6 months
OracleShoppingStraightforward ShoppersPrefer purchasing things online for a fixed price, do not necessarily compare prices across different web sites, do not shop for previously owned items, and do not read or share product reviews.
OracleShoppingSwayable ShoppersGet emotional payoff from act of buying. Impulse buyers, these consumers are willing to pay extra for image-enhancing products, and easily switch brands for the sake of novelty or variety.
OracleShopping AttitudesShopping AttitudesAgrees with the statements around their values while shopping
OracleShopping AttitudesBrand LoyaltyAgrees with the statement 'Agrees that its important to buy the brand they like regardless of price'
OracleShopping AttitudesBrand NameAgrees with the statement 'Always looks for the brand name on the package'
OracleShopping AttitudesBuys Expensive Items OnlineAgrees with the statement 'Would be comfortable buying a "big ticket" item, like a car or appliance, completely online'
OracleShopping AttitudesBuys ToiletriesAgrees with the statement 'When buying toiletries, the brand they choose is very important to them'
OracleShopping AttitudesDiscount Code SearcherAgrees with the statement 'When shopping online they always search for a discount code before making a purchase'
OracleShopping AttitudesDislikes Grocery ShoppingAgrees with the statement 'Agrees that shopping for groceries is a bore'
OracleShopping AttitudesEnjoys ShoppingAgrees with the statement 'Enjoys shopping, even when they don't make a purchase'
OracleShopping AttitudesEnvironmental RecordAgrees with the statement 'Agrees that a company's environmental record is important in their purchasing decision'
OracleShopping AttitudesIndulges ChildrenAgrees with the statement 'Finds it hard to resist children's requests for non-essential purchases'
OracleShopping AttitudesInfluenced by Brand InfluencersAgrees with the statement 'Social media influencers impact the brands they buy'
OracleShopping AttitudesInfluenced by CelebritiesAgrees with the statement 'Seeing a celebrity using a product may influence them to buy it'
OracleShopping AttitudesLooking for New StoresAgrees with the statement 'Often goes out of their way to find new stores to shop at'
OracleShopping AttitudesLoyal Online Retail ShopperAgrees with the statement 'Usually sticks to only a few online retailers'
OracleShopping AttitudesOrganic & Natural Cleaning ProductsAgrees with the statement 'Organic & natural cleaning product shopper'
OracleShopping AttitudesPurchases Organizer ProductsAgrees with the statement 'Purchases products to help organize my life'
OracleShopping AttitudesRecycled PackagingAgrees with the statement 'buys products that use recycled paper in their packaging'
OracleShopping AttitudesResearches Products OnlineAgrees with the statement 'Researches what they want to buy online before they go out to buy it'
OracleShopping AttitudesShops LocalAgrees with the statement 'Prefers shopping at local, independent stores to shopping at national store chains'
OracleShopping AttitudesShops Specialty StoresAgrees with the statement 'Prefers shopping at specialty stores because the employees are knowledgeable about products'
OracleShopping AttitudesSpur of the Moment ShopperAgrees with the statement 'When in a store, they often buy an item on the spur of the moment'
OracleShopping AttitudesTruth in AdvertisingAgrees with the statement 'Agrees that In general, advertising paints a true picture of the products advertised'
OracleShopping AttitudesWilling to TravelAgrees with the statement 'Is willing to travel an hour or more to shop at their favorite stores'
OracleSocial Media AttitudesSocial Media AttitudesAgrees with the statement around social media values
OracleSocial Media AttitudesAdmires Social Media InfluencersAgrees with the statement 'Want to be more like the social media influencers they follow'
OracleSocial Media AttitudesBrowses Social MediaAgrees with the statement 'When they're on social media, they typically just browse through postings'
OracleSocial Media AttitudesBuys Advertised ProductsAgrees with the statement 'Is more likely to purchase products they see advertised on social media'
OracleSocial Media AttitudesBuys Products Promoted by FriendsAgrees with the statement 'Is more likely to purchase products they see, used or recommended by friends on social media'
OracleSocial Media AttitudesComments on Others PostsAgrees with the statement 'Would rather read other people's comments on social media than post their own'
OracleSocial Media AttitudesComments on Peoples PostsAgrees with the statement 'Often comments on other people's posts on social media'
OracleSocial Media AttitudesContent CreatorAgrees with the statement 'They like to create videos and other content to share on social media'
OracleSocial Media AttitudesFollows Favorite BrandsAgrees with the statement 'They like to follow their favorite brands or companies on social media'
OracleSocial Media AttitudesFrequently Posts on Social MediaAgrees with the statement 'Often talk about things they see on social media with others'
OracleSocial Media AttitudesInformed by Social MediaAgrees with the statement 'Social media makes them more aware of important issues'
OracleSocial Media AttitudesPhoto or Video PosterAgrees with the statement 'They enjoy sharing memes, photos, videos, songs, articles, etc. on social media'
OracleSocial Media AttitudesResearches Products on Social MediaAgrees with the statement 'They spend a lot of time reading content, comments, etc. when on social media'
OracleSocial Media AttitudesShows Best Self on Social MediaAgrees with the statement 'When they use social media, they only show their best self'
OracleSocial Media AttitudesSocial Media ConnectionsAgrees with the statement 'Without access to social media, they would feel less connected to other people'
OracleSocial Media AttitudesSocial Media Influencer FollowerAgrees with the statement 'They follow influencers on social media'
OracleSocial Media AttitudesTrusts Social Media for InformationAgrees with the statement 'Compared to other sources, they are more likely to trust social media for information'
OracleSocial Media AttitudesUses Social Media to Support CausesAgrees with the statement 'They use social media to support causes they care about'
OracleSocial NetworkingSocial NetworkingDifferent segments of US social networking adults
OracleSocial NetworkingUse for Access to VIP EventsSocial Networks are very important to me to: To gain access to VIP or Members-Only events.
OracleSocial NetworkingUse for Offers/DiscountsSocial Networks are very important to me to: To receive exclusive offers, coupons or other discounts.
OracleSocial NetworkingUse to Learn About ProductsSocial Networks are very important to me to: Find out about products and services.
OracleSocial NetworkingUse to Rate ProductsSocial Networks are very important to me to: Rate or review a product or service.
OracleSocial NetworkingUse to Support BrandsSocial Networks are very important to me to: To show support for my favorite companies or brands.
OracleSportsSportsSports Fans on 6 out of 10 on a 10 point scale
OracleSportsAuto Sports/Auto Racing FansAuto Sports / Auto Racing Fans
OracleSportsBaseball (MLB) FansBaseball (MLB) Fans - 6 out of 10 on a 10 point scale
OracleSportsBasketball (NBA) FansBasketball (NBA) Fans - 6 out of 10 on a 10 point scale
OracleSportsBoxing FansBoxing Fans - 6 out of 10 on a 10 point scale
OracleSportsCollege Basketball FansCollege Basketball Fans - 6 out of 10 on a 10 point scale
OracleSportsCollege Football FansCollege Football Fans - 6 out of 10 on a 10 point scale
OracleSportsEsports FanseSports Fans - 6 out of 10 on a 10 point scale
OracleSportsEvents AttendedAttended sporting event or game in the last 12 months
OracleSportsBaseball - MLB Regular SeasonAttended an MLB Baseball game in the last 12 months
OracleSportsBasketball - CollegeAttended a College Basketball game in the last 12 months
OracleSportsBasketball - NBA Regular SeasonAttended a NBA Basketball game in the last 12 months
OracleSportsFootball - CollegeAttended a College Football game in the last 12 months
OracleSportsFootball - NFLAttended an NFL Football game in the last 12 months
OracleSportsIce Hockey - NHLAttended an NHL Ice Hockey game in the last 12 months
OracleSportsFootball (NFL) FansFootball (NFL) Fans - 6 out of 10 on a 10 point scale
OracleSportsGolf FansGolf Fans- 6 out of 10 on a 10 point scale
OracleSportsHockey (NHL) FansHockey (NHL) Fans - 6 out of 10 on a 10 point scale
OracleSportsIndyCar Series FanFans of the IndyCar Series
OracleSportsInternational Soccer FansInternational Soccer Fans - 6 out of 10 on a 10 point scale
OracleSportsLucha Libre (Mexican Wrestling) FanFans of Lucha Libre (Mexican Wrestling)
OracleSportsMen's Tennis FansMen's Tennis Fans - 6 out of 10 on a 10 point scale
OracleSportsMLS Soccer FansMLS Soccer Fans - 6 out of 10 on a 10 point scale
OracleSportsNASCARNASCAR Fans - 6 out of 10 on a 10 point scale
OracleSportsNASCAR Cup Series fanFans of the NASCAR Cup Series
OracleSportsNASCAR XFINITY Series fanFans of the NASCAR XFINITY Series
OracleSportsNHRA (National Hot Rod Association) FanFans of the NHRA (National Hot Rod Association)
OracleSportsParticipationParticipated in sporting event or activity in the last 12 months
OracleSportsAerobicsParticipated in Aerobics in the last 12 months
OracleSportsBackpackingParticipated in Backpacking in the last 12 months
OracleSportsBaseballParticipated in Baseball in the last 12 months
OracleSportsBicycling - MountainParticipated in Bicycling - Mountain in the last 12 months
OracleSportsBicycling - RoadParticipated in Bicycling - Road in the last 12 months
OracleSportsBoating (Power)Participated in Boating (power) in the last 12 months
OracleSportsBowlingParticipated in Bowling in the last 12 months
OracleSportsCrossFitParticipated in CrossFit in the last 12 months
OracleSportsFishing - Fresh WaterParticipated in Fishing - fresh water in the last 12 months
OracleSportsFishing - Salt WaterParticipated in Fishing - salt water in the last 12 months
OracleSportsFootballParticipated in Football in the last 12 months
OracleSportsFrisbeeParticipated in Frisbee in the last 12 months
OracleSportsGolfParticipated in Golf in the last 12 months
OracleSportsHikingParticipated in Hiking in the last 12 months
OracleSportsIce SkatingParticipated in Ice skating in the last 12 months
OracleSportsJet SkiingParticipated in Jet skiing in the last 12 months
OracleSportsJogging/RunningParticipated in Jogging/running in the last 12 months
OracleSportsKickboxingParticipated in Kickboxing in the last 12 months
OracleSportsMartial Arts (Karate, MMA, Taekwondo, etc.)Participated in Martial Arts (Karate, MMA, Taekwondo, etc.) in the last 12 months
OracleSportsMotorcyclingParticipated in Motorcycling in the last 12 months
OracleSportsPilatesParticipated in Pilates in the last 12 months
OracleSportsRock ClimbingParticipated in Rock climbing in the last 12 months
OracleSportsRoller SkatingParticipated in Roller skating in the last 12 months
OracleSportsSkiing - Cross countryParticipated in Skiing - Cross country in the last 12 months
OracleSportsSkiing - DownhillParticipated in Skiing - Downhill in the last 12 months
OracleSportsSnorkeling/Skin DivingParticipated in Snorkeling/skin diving in the last 12 months
OracleSportsSnowboardingParticipated in Snowboarding in the last 12 months
OracleSportsSnowmobilingParticipated in Snowmobiling in the last 12 months
OracleSportsSoccerParticipated in Soccer in the last 12 months
OracleSportsSoftballParticipated in Softball in the last 12 months
OracleSportsSpinningParticipated in Spinning in the last 12 months
OracleSportsSwimmingParticipated in Swimming in the last 12 months
OracleSportsTennisParticipated in Tennis in the last 12 months
OracleSportsParticipates in Fantasy FootballParticipated in Fantasy Football in the last 12 months
OracleSportsPro Wrestling FansPro Wrestling Fans - 6 out of 10 on a 10 point scale
OracleSportsProfessional Bull Riders (PBR) FanFans of Professional Bull Riders (PBR)
OracleSportsSoccer (International) FansSoccer (international) Fans - 6 out of 10 on a 10 point scale
OracleSportsSupercross FanFans of Supercross
OracleSportsTriple Crow FanFans of the Triple Crow
OracleSportsU.S. Women's National Soccer Team (USWNT) FansU.S. Women's National Soccer Team (USWNT) Fans
OracleSportsUFC (Ultimate Fighting Championship) FansUFC (Ultimate Fighting Championship) Fans
OracleSportsWinter Olympics FansWinter Olympics Fans
OracleSportsWomen's Basketball (WNBA) FansWomen's Basketball (WNBA) Fans
OracleSportsWomen's Sports Fans (WNBA, LPGA, Tennis, Soccer)Fans of Women's Sports such as WNBA, LPGA, Women's Tennis, or US Women's Soccer National Team
OracleSportsWomen's Tennis FansWomen's Tennis Fans
OracleTechnologyTechnologyTechnology users with varying knowledge and usability
OracleTechnologyTech ApprenticesThis group takes advantage of technology, using the internet often to get needed information. New gadgets enhance their lives to a large extent, but there is still room for them to expand.
OracleTechnologyTech JourneymenThey have become skilled users of new technology and are confident with and knowledgeable about it. They are willing to experiment with new features, benefits, and devices.
OracleTechnologyTech NovicesThey are disconnected from emerging technology and resistant to adopting a new technology-focused life. Novices may embrace new digital products and services if they are simple and easy to use.
OracleTechnologyTech WizardsTechnology plays an important and broad role in their life. They cannot live without the internet or imagine life without new electronic gadgets. This group's hunger for new technology fuels a future for potential new features, and devices.
OracleTechnology AttitudesTechnology AttitudesExplores both behavioral and attitudinal responses to technology related questions.
OracleTechnology AttitudesAlways AvailableAgrees with statement 'To me, it’s important to always be reachable wherever I am'
OracleTechnology AttitudesConstantly ConnectedAgrees with statement 'I like to be connected, either by phone or Internet, at all times'
OracleTechnology AttitudesEntertained by TechAgrees with statement 'My computer is a primary source of fun and entertainment.'
OracleTechnology AttitudesFascinated by TechAgrees with statement 'I'm fascinated by new technology.'
OracleTechnology AttitudesGadget RichAgrees with statement 'I like to have a lot of gadgets'
OracleTechnology AttitudesNeeds Tech HelpAgrees with statement 'If I am to be able to use a new technology product, someone has to show me how to use it'
OracleTechnology AttitudesOrganized by TechAgrees with statement 'Technology helps make my life more organized.'
OracleTechnology AttitudesPays for Quality TechAgrees with statement 'I'm willing to pay more for top quality electronics.'
OracleTechnology AttitudesReads About New TechAgrees with statement 'I try to keep up with developments in technology.'
OracleTechnology AttitudesReads Tech ReviewsAgrees with statement 'I like to read reviews before buying technology or electronics.'
OracleTechnology AttitudesTech AdvisorAgrees with statement 'My friends often ask for my advice before buying electronic equipment.'
OracleTechnology AttitudesTech Early AdopterAgrees with statement 'I am among the first of my friends and colleagues to try new technology products.'
OracleTechnology AttitudesTech RecommenderAgrees with statement 'When I find a technology or electronics product I like, I typically recommend it to people I know.'
OracleTechnology AttitudesTech ResearcherAgrees with statement 'Before buying electronics, I do as much research as possible.'
OracleTechnology AttitudesTech TalkerAgrees with statement 'People often ask my opinion when they are buying new technology.'
OracleTravelTravelPlans to travel in the next 12 months
OracleTravelActive AdventurersChoose vacation destinations that give them plenty to do. Frequent and independent travelers, they like theme parks, sightseeing, physical exercise, and outdoor recreation— especially while on vacation.
OracleTravelBooking OnlinePlanned travel on website
OracleTravelBooking.comPlanned travel on Booking.com
OracleTravelExpediaPlanned travel on Expedia
OracleTravelHotelsPlanned travel on Hotels.com
OracleTravelKayakPlanned travel on Kayak.com
OracleTravelPricelinePlanned travel on priceline.com
OracleTravelTravel AgentPlanned travel with travel agent
OracleTravelTravelocityPlanned travel on Travelocity.com
OracleTravelTripAdvisorPlanned travel on tripadvisor.com
OracleTravelCar RentalPlans to rent a car
OracleTravelDomestic TravelPlans to travel domestically
OracleTravelEver The Spring BreakersStill go for the fun, not the sights. They like guided or package tours for the convenience, but don’t mind paying extra to fly with a favorite airline.
OracleTravelGroup Tour EnthusiastThese vacationers enjoy the convenience and ease of guided tours and prefer packaged deals to independent travel. Whether by car, bus, plane or train, they want to see the sights – it’s why they travel.
OracleTravelInternational TravelPlans to travel internationally
OracleTravelKickin' Back VacationersUse their vacation time to rest and relax; the effort involved in taking a foreign trip, sight-seeing, or even going on a cruise is not for them. They prefer to travel by themselves or in small groups.
OracleTravelRented a PropertyRented a property from a rental website (Airbnb, VRBO, HomeAway, etc.) in last 12 months
OracleTravelStaying Close to HomeConcerned about security with regards to travel. Hotel and travel discounts also have very strong influence on their travel plans.
OracleTravelTake a CruisePlans to take a cruise (for more than 1 day) in the next 12 months
OracleTravelTake Me AwayLeast likely to be concerned about security issues or travel costs. Prefer referring to a travel agency as opposed to making travel plans online.
OracleTravelTheme ParkPlans to purchase Theme Park in the next 12 months
OracleTravelTravel to The CaribbeanPlans to travel to the Caribbean in the next 12 months
OracleTVTVDifferent segments of US pay TV viewers
OracleTVBinge View Action/AdventureTypically Binge Action/Adventure
OracleTVBinge View ComedyTypically Binge Comedy
OracleTVBinge View DramaTypically Binge Drama
OracleTVBinge View Sci-fi/FantasyTypically Binge Sci-fi/Fantasy
OracleTVBinge View Suspense/Thriller/HorrorTypically Binge Suspense/Thriller/Horror
OracleTVCord CuttersPreviously subscribed to pay TV and not likely to re-subscribe
OracleTVCord DefectorsCurrently have pay TV, intend to cut or shave some TV services
OracleTVCord NeversTV Cord Nevers: Never have had pay TV service
OracleTVHeavy Binge ViewerBinge View 10+ hours per week
OracleTVHeavy StreamerStream 20+ hours per week
OracleTVHooked on Binge ViewingBinge view because they can't stop watching/hooked
OracleTVMarathon TV Binge ViewerMost often binge view through marathons on TV
OracleTVRegular Binge ViewerBinge about half the time they watch TV or more
OracleTVStream Amazon PrimeStreamed on Amazon Prime Video or Amazon Prime (non-prime members) past 12 months
OracleTVStream HuluStreamed on Hulu Commercial Free or Hulu Limited Commercials past 12 months
OracleTVStream NetflixStreamed on Netflix past 12 months
OracleTVStream YouTubeStreamed on YouTube, YouTube Gaming,YouTube Kids, YouTube Music, YouTube Red, or YouTube TV Past 12 months
OracleTVStreaming Original TV LoverStreaming services create the best shows
OracleTVStreams Apple TV+Streamed Apple TV+ in the last 7 days
OracleTVStreams Disney+Streamed Disney+ in the last 7 days
OracleTVStreams ESPN+Streamed ESPN+ in the last 7 days
OracleTVStreams Facebook WatchStreamed Facebook Watch in the last 7 days
OracleTVStreams PeacockStreamed Peacock in the last 7 days
OracleTVStreams Pluto TVStreamed Pluto TV in the last 7 days
OracleTVStreams Sling TVStreamed Sling TV in the last 7 days
OracleTVStreams TubiStreamed Tubi in the last 7 days
OracleTVStreams TwitchStreamed Twitch in the last 7 days
OracleTVStreams VuduStreamed Vudu in the last 7 days
OracleTVTV Cord ShaverIntend to shave/shaved some traditional TV service
OracleTV AttitudesTV AttitudesAgrees with the statements about TV
OracleTV AttitudesAccess to Canceled SeriesAgrees with the statement about TV 'Access to series no longer on the air is important'
OracleTV AttitudesConsidering Dropping Cable SubscriptionAgrees with the statement 'Would consider dropping my cable subscription if I could stream my favorite shows for less money'
OracleTV AttitudesDiscusses Shows with FriendsAgrees with the statement 'Talks about TV shows with my friends'
OracleTV AttitudesInfluenced by Networks/Streaming Services AdsAgrees with the statement 'More likely to buy products or services advertised on networks/streaming services I like'
OracleTV AttitudesMultiple Screen WatchersAgrees with the statement 'My family often watches different TV shows on different "screens", but in the same room'
OracleTV AttitudesMultitasks while Watching TVAgrees with the statement 'When watching TV, is usually doing other activities'
OracleTV AttitudesPays Attention to CommercialsAgrees with the statement 'Pays attention to commercials'
OracleTV AttitudesPrefers to Watch Short VideosAgrees with the statement 'Prefers to watch short videos'
OracleTV AttitudesResearches Subjects Seen on TVAgrees with the statement 'When sees something interesting on TV, often goes online to find out more about it'
OracleTV AttitudesSelf Proclaimed "TV Enthusiast"Agrees with the statement 'Self proclaimed "TV Enthusiast"'
OracleTV AttitudesStreaming Services SubscribersAgrees with the statement 'Subscribing to streaming services is totally worth the money'
OracleTV AttitudesSubscribes to Streaming Services for Original ProgrammingAgrees with the statement 'Subscribes to streaming services just for the original programming'
OracleTV AttitudesTalks About Showson Social MediaAgrees with the statement 'Uses social media to talk about shows I watch'
OracleTV AttitudesTV "Binge Watchers"Agrees with the statement 'TV "Binge watchers"'
OracleTV AttitudesValues Discussing Shows with FriendsAgrees with the statement about TV 'Talking about shows with my friends is important'
OracleTV AttitudesWatch More than One Year AgoAgrees with the statement 'Watches more TV now overall than I did one year ago'
OracleTV AttitudesWatch on Original Air DateAgrees with the statement 'Important to watch TV shows when they first air so I don't accidentally hear any "spoilers"'
OracleTV AttitudesWatches Kids' TV Shows With Their ChildrenAgrees with the statement 'Watches kids' TV shows with their children'
OracleTV AttitudesWatches Networks or Streaming ServicesAgrees with the statement 'Will often turn to their favorite networks/streaming services, just to see what's on'
OracleTV AttitudesWatches Popular ShowsAgrees with the statement 'Watches shows that everyone's talking about'
OracleTV AttitudesWatches Shows Suggested by Social MediaAgrees with the statement 'Watch a TV show that is active on social media'
OracleTV AttitudesWatches TV with Friends and FamilyAgrees with the statement 'Watches TV with my friends and family'
OracleTV AttitudesWatches TV with OthersAgrees with the statement about TV 'Watching TV with others is important'
OracleTV AttitudesWatching an Episode LiveAgrees with the statement about TV 'Watching an episode live '
OracleTV AttitudesWatching TV "On The Go"Agrees with the statement about TV 'Watching TV "on the go" is important'
OracleVacation Travel AttitudesVacation Travel AttitudesExplores various qualitative factors that may influence how, where and for how long Americans choose to take time off for themselves and their families.
OracleVacation Travel AttitudesActive VacationerAgrees with statement 'I frequently choose active vacations with lots to do.'
OracleVacation Travel AttitudesAsks for Travel AdviceAgrees with statement 'I often ask the advice of others when it comes to vacation travel.'
OracleVacation Travel AttitudesDiscount TravelerAgrees with statement 'Travel and hotel discounts have a strong influence on where I choose to travel and where I choose to stay.'
OracleVacation Travel AttitudesForeign Travel for CultureAgrees with statement 'Traveling to foreign places is a great way for me to learn about other cultures.'
OracleVacation Travel AttitudesImpulse TravelerAgrees with statement 'Last-minute travel specials are a great way to get a bargain'
OracleVacation Travel AttitudesLikes to PlanAgrees with statement 'Planning a vacation is just as much fun as the trip itself.'
OracleVacation Travel AttitudesLikes Travel PackagesAgrees with statement 'Packaged deals are great, because I don't have to plan out the details too much.'
OracleVacation Travel AttitudesPays for Favorite AirlineAgrees with statement 'I am willing to pay more for a flight in order to travel on my favorite airline.'
OracleVacation Travel AttitudesPays for Luxury HotelAgrees with statement 'It's worth it to me to pay more for high quality hotel accommodations'
OracleVacation Travel AttitudesPrefers DomesticAgrees with statement 'I'd rather travel in the U.S. than to a foreign location.'
OracleVacation Travel AttitudesPrefers Group ToursAgrees with statement 'I prefer guided tours to traveling independently.'
OracleVacation Travel AttitudesPrefers Internet BookingAgrees with statement 'I'd rather book a trip over the Internet than meet with a travel agent.'
OracleVacation Travel AttitudesPrefers Solo TravelAgrees with statement 'I'm OK with vacationing on my own.'
OracleVacation Travel AttitudesRests on VacationAgrees with statement 'The best vacation is restful without too much physical exercise.'
OracleVacation Travel AttitudesRevisits Favorite PlacesAgrees with statement 'When I find a vacation spot I like, I go back whenever I can.'
OracleVacation Travel AttitudesShort Trips PreferredAgrees with statement 'I'd rather take a few weekend vacations than one long vacation.'
OracleVacation Travel AttitudesTravel AdvisorAgrees with statement 'People often ask my advice when it comes to vacation travel.'
OracleVacation Travel AttitudesTravel ResearcherAgrees with statement 'I love doing research on a location before I go on vacation.'
OracleVacation Travel AttitudesTravels to New PlacesAgrees with statement 'On my vacations, I prefer traveling to places I've never been.'
Acxiom MRIPoliticalRegistered RepublicanLikely registered with Republican Party
Acxiom MRIPoliticalVoted in 2016 ElectionLikely voted in 2016 election
Acxiom MRIPoliticalRegistered DemocratLikely registered with Democratic Party
Acxiom MRIPoliticalDemocratic party memberLikely Democrat and member of the Democratic party
Acxiom MRIPoliticalSomewhat LiberalLikely voters self described political views as being somewhat liberal
Acxiom MRIPoliticalRegistered to voteLikely registered to vote
Acxiom MRIPoliticalSomewhat ConservativeLikely voters self described political views as somewhat conservative
Acxiom MRIPoliticalInd. conservative swing voterLikely voters not registered with a party with a conservative view
Acxiom MRIPoliticalUnaffiliated/Undeclared/Independent VoterLikely not registered with a political party
Acxiom MRIPoliticalDemocrat householdLikely all household members vote Democrat
Acxiom MRIPoliticalSuper voterMost likely to vote based on voting history
Acxiom MRIPoliticalSocially conservative political ideologyLikely social issues stance leans conservative
Acxiom MRIPoliticalEnvironmentalistsLikely environmentally conscious voters, support environment protections
Acxiom MRIPoliticalSwing DemocratsLikely registered Democrat; very or somewhat conservative or middle of the road
Acxiom MRIPoliticalVoted in 2012 ElectionLikely voted in 2008 election
Acxiom MRIPoliticalRepublican householdLikely all household members vote Republican
Acxiom MRIPoliticalSwing RepublicansLikely register Republican with ideology very or somewhat liberal or middle
Acxiom MRIPoliticalRepublican voterLikely votes Republican in elections
Acxiom MRIPoliticalSocially moderate ideologyLikely strong social issues views; neither liberal nor conservative
Acxiom MRIPoliticalLight voterLikely light voter; votes sometimes based on voting history
Acxiom MRIPoliticalTax cut/reform votersLikely voters who likely support tax cuts
Acxiom MRIPoliticalDemocrat voterLikely votes Democrat in elections
Acxiom MRIPoliticalModerate voterLikely moderate voter; votes in most elections;not all based on voting history
Acxiom MRIPoliticalIndependent moderate swing voterLikely not registered with a party; moderate to mid of the road
Acxiom MRIPoliticalMilitary SupportersLikely voters who support the military
Acxiom MRIPoliticalSocially liberal political ideologyLikely social issues stance leans liberal
Acxiom MRICPGRegularly eat organic foodMost Likely to regularly eat organic foods and grocery
Acxiom MRILeisure ActivitiesCity culture enthusiastLikely city culture enthusiast. Interest classical music, opera, dance, theater
Acxiom MRILeisure ActivitiesVisited an aquarium past 12 monthsLikely has visited an aquarium in the past 12 months
Acxiom MRILeisure ActivitiesVisited a museum past 12 monthsLikely visited a museum in the past 12 months
Acxiom MRILeisure ActivitiesEngage in sporting pregame partyTailgate, Likely to engage in sporting pre-game party
Acxiom MRIShopper/Consumer InsightsInfluenced by trends and a trendsetterLikely Influenced by trends, trendsetter
Acxiom MRIPoliticalFrequent voterLikely frequent voter in either national, state or local election
Acxiom MRIHealth CareHas regular doctor visits and goes to wellness examsGoes regular doctor visits: go for check-ups, annual, wellness
Acxiom MRIMediaPreviously subscribed to pay TV but unlikely to resubscribeLikely to have Previously subscribed to pay TV and not likely to re-subscribe
Acxiom MRIPoliticalLiberal and left leaning political outlookLikely a liberal and left leaning political outlook
Acxiom MRIPoliticalConservative and right leaning political outlookLikely conservative and Right leaning political outlook
Acxiom MRIPoliticalIndependent voterLikely Independent voter, without any party affiliation
Acxiom MRIPoliticalRepublican party memberLikely Republican and member of the Republican party
Acxiom MRIPoliticalVote in every national state and local electionLikely to always vote in every national, state and local election
Acxiom MRIRetailBuy apparel from brands that support charitiesLikely to buy apparel clothes from brand that support a charity
Acxiom MRIRetailBuy fashion style products on the webLikely to buy fashion style products on web
Acxiom MRIRetailNatural or organic beauty user and loyalistLikely natural or organic beauty user and loyalist
Acxiom MRIRetailValue shopping for American productsLikely to value shopping for American products
Acxiom MRIT&EPay for quality travel and vacation accommodationsLikely to pay for quality travel and vacation accommodation
Acxiom MRIT&EPrefer guided tours on vacation travelLikely to prefer guided tours on vacation travel
Acxiom MRIT&EPrefer to book web reservationsLikely web travel purchaser, prefer to book web reservations
Acxiom MRITechnologyTechnology early adopterLikely Technology early adopter: first to try tech
Acxiom MRITechnologyTechnology and electronics influencerTechnology and electronics influencer: Likely Tech and electronics advice and recommendations
Acxiom MRIAutomotive AttitudesLikely Agrees with statement I consider myself to be an automotive enthusiast.Likely Agrees with the statement I consider myself to be an automotive enthusiast.
Acxiom MRIAutomotive AttitudesLikely Agrees with stmt I often take opp to discuss my knowledge of autos with othersLikely Agrees with the stmt I often take the opp to discuss my knowledge of autos with others
Acxiom MRIFood AttitudesLikely Agrees with the statement When I find a brand I like I stick to itLikely Agrees with the statement When I find a brand I like I stick to it
Acxiom MRIFinance AttitudesLikely Agrees with stmt Im happy to use Internet to carry out daytoday banking txnsLikelyAgrees with stmt Im happy to use Internet to carry out daytoday banking txns
Acxiom MRIFinance AttitudesLikely Agrees with stmt Investing for the future is very important to meLikely Agrees with stmt Investing for the future is very important to me
Acxiom MRIFood AttitudesLikely Agrees with statement Eating at a fast food restaurant is funLikely Agrees with statement Eating at a fast food restaurant is fun
Acxiom MRIFood AttitudesLikely Agrees with statement During a given week I cook meals frequentlyLikely Agrees with statement During a given week I cook meals frequently
Acxiom MRIFood AttitudesLikely Agrees with stmt I prefer picking up quick meals to cookingLikely Agrees with stmt I prefer picking up quick meals to cooking meals
Acxiom MRIFood AttitudesLikely Agrees with statement When I find a restaurant I like I stick with itLikely Agrees with statement When I find a restaurant I like I stick with it
Acxiom MRIFood AttitudesLikely Dieting Category Influential ConsumersLikely Dieting Category Influential Consumers
Acxiom MRIFood AttitudesLikely Grocery Shopping Category Influential ConsumersLikely Grocery Shopping Category Influential Consumers
Acxiom MRIElectronicsLikely Home Electronics Category Influential ConsumersLikely Home Electronics Category Influential Consumers
Acxiom MRIHealth AttitudesLikely Agrees with statement I follow a regular exercise routineLikely Agrees with statement I follow a regular exercise routine
Acxiom MRILeisure ActivitiesLikely Plays console video games once a month or more oftenLikely Plays console video games once a month or more often
Acxiom MRILeisure ActivitiesLikely Dines out 2-plus times a week or moreLikely Dines out 2-plus times a week or more
Acxiom MRICellular / Mobile OpinionsLikely Agrees with stmt I like to be connected by phone or Internet alwaysLikelyAgrees with stmt I like to be connected by phone or Internet at all times
Acxiom MRITechnologyLikely Agrees with statement I like to have a lot of gadgetsLikely Agrees with statement I like to have a lot of gadgets
Acxiom MRITV AttitudesLikely Currently have pay TV - Intend to cut or shave some TV servicesLikely Currently have pay TV - Intend to cut or shave some TV services
Acxiom MRITravelLikely Agrees with stmt Its worth it to pay more for high quality hotelsLikely Agrees with stmt Its worth it to pay more for high quality hotels
Acxiom MRIMediaLikely to listen to streaming audioLikely to listen to streaming audio
TruAudience MarketplaceFood & BeverageDrinks AlcoholConsumed alcohol in the last 6 months
TruAudience MarketplaceFood & BeverageDrinks Alcoholic Cooler or SeltzerConsumed alcohol / seltzer in the last 6 months
TruAudience MarketplaceFood & BeverageDrinks Alcohol at Bars or ClubsConsumed alcohol at a bar or club in the last 30 days
TruAudience MarketplaceFood & BeverageDrinks Alcohol at RestaurantsConsumed Ordered alcohol at a restaurant in the last 30 days
TruAudience MarketplaceFood & BeverageDrinks any LiquorConsumed Liquor in the last 30 days
TruAudience MarketplaceFood & BeverageDrinks BeerConsumed Beer in the last 7 days
TruAudience MarketplaceFood & BeverageDrinks GinConsumed Gin in the last 30 days
TruAudience MarketplaceFood & BeverageDrinks Red WineConsumered Red Wine in the last 6 months
TruAudience MarketplaceFood & BeverageDrinks TequilaConsumed Tequila in the last 30 days
TruAudience MarketplaceFood & BeverageDrinks VodkaConsumed Vodka in the last 30 days
TruAudience MarketplaceFood & BeverageDrinks White WineConsumed White Wine in the last 6 months
TruAudience MarketplaceEducationGoing back to schoolPlans to go Back to School in the next 12 months
TruAudience MarketplacePetsPlans to adopt a dog or catPlans to get a dog or cat in the next 12 months
TruAudience MarketplaceLifestagesGraduating from schoolPlans to graduate from school in the next 12 months
TruAudience MarketplaceEducationHas a child going to collegePlans to have a child and go away to college in the next 12 months
TruAudience MarketplaceLifestagesPlans to buy a new homePlans to buy a new home
TruAudience MarketplaceLifestagesNew parentPlans to be a parent in the next 12 months
TruAudience MarketplaceLifestagesPlans to RetirePlans to retire in the next 12 months
TruAudience MarketplaceEntertainment & MediaWatches Apple TVTelevision: Streaming Video Services/ Any watching past 7 days_Apple TV+
TruAudience MarketplaceEntertainment & MediaWatches DiscoveryTelevision: Streaming Video Services/ Any watching past 7 days_Discovery+
TruAudience MarketplaceEntertainment & MediaWatches DisneyTelevision: Streaming Video Services/ Any watching past 7 days_Disney+
TruAudience MarketplaceEntertainment & MediaWatches ESPNTelevision: Streaming Video Services/ Any watching past 7 days_ESPN+
TruAudience MarketplaceEntertainment & MediaWatches HBO MaxTelevision: Streaming Video Services/ Any watching past 7 days_HBO Max
TruAudience MarketplaceEntertainment & MediaWatches HuluTelevision: Streaming Video Services/ Any watching past 7 days_Hulu
TruAudience MarketplaceEntertainment & MediaWatches NetflixTelevision: Streaming Video Services/ Any watching past 7 days_Netflix
TruAudience MarketplaceEntertainment & MediaWatches ParamountTelevision: Streaming Video Services/ Any watching past 7 days_Paramount+
TruAudience MarketplaceEntertainment & MediaWatches PeacockTelevision: Streaming Video Services/ Any watching past 7 days_Peacock
TruAudience MarketplaceEntertainment & MediaWatches Pluto TVTelevision: Streaming Video Services/ Any watching past 7 days_Pluto TV
TruAudience MarketplaceEntertainment & MediaWatches Prime VideoTelevision: Streaming Video Services/ Any watching past 7 days_Prime Video
TruAudience MarketplaceEntertainment & MediaWatches SlingTelevision: Streaming Video Services/ Any watching past 7 days_Sling
TruAudience MarketplaceEntertainment & MediaWatches TubiTelevision: Streaming Video Services/ Any watching past 7 days_Tubi
TruAudience MarketplaceEntertainment & MediaWatches VuduTelevision: Streaming Video Services/ Any watching past 7 days_Vudu
TruAudience MarketplaceEntertainment & MediaWatches YouTubeTelevision: Streaming Video Services/ Any watching past 7 days_YouTube
TruAudience MarketplaceElectronicsOwns VR HeadsetPersonally Owns VR Headset¹
TruAudience MarketplaceElectronicsPlays Nintendo SwitchVideo Games (Personally Played): Systems in the last 30 days_Nintendo Switch
TruAudience MarketplaceElectronicsPlay Playstation 5Video Games (Personally Played): Systems in the last 30 days_PlayStation 5 (PS5)
TruAudience MarketplaceEntertainment & MediaListens to podcastsListened to a Podcast in last 30 Days
TruAudience MarketplaceLifestagesAttends auto showsAttend Auto Shows: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesAttends country music performancesAttend country music performances: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesAttends dance performancesAttend dance performances: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesAttends rock music performancesAttend rock music performances: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesBakes at homeBaking: Have personally done in last 12 months.
TruAudience MarketplaceElectronicsPlays console video gamesConsole Video Games: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesEntertains friends or relatives at homeEntertain friends or relatives at home: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesGo to bars or night clubsGo to bars/night clubs: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesGo to the BeachGo to the beach: Have personally done in last 12 months.
TruAudience MarketplaceLifestagesPurchased home decorations or furnishingsHome decoration and furnishing: Have personally done in last 12 months.

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