Quickly Pinpoint Market Trends and Unique Audience Segments

To gain and defend a competitive advantage, marketers go to great lengths to understand the impact of current events on consumer sentiment, measure how these changes effect a brand or category, and quantify the impact of these changes on customer personas and segments.

Custom Survey Integration is a do-it-yourself proprietary insights generator that fuses a custom questionnaire to over 60,000 variables in MRI-Simmons’ USA study, including insights into:

  • 6500+ brands in 1000+ categories
  • 1500+ media properties
  • 1000+ attitudes, opinions, and values
  • 800+ lifestyle statements
  • 90+ proprietary segments

This powerful tool helps marketers generate proprietary insights that can be used to shift strategies, create brand differentiation, and for activation through any DSP or media partner.

Features & Capabilities

  • Calibrate your data with the most accurate, high-quality, and nationally representative truth set that is audited annually
  • DIY short surveys using our intuitive survey creation tool enables faster data collection across a panel of nearly 3 million consumers
  • Powered by a fusion engine that links data from your survey to the MRI-Simmons USA data set quickly and easily
  • Featured “number of completes” recommendation removes the guesswork when programming your surveys

Example Uses Cases

What our clients are saying


"If your brand needs to innovate or differentiate in ways that resonate deeply with consumers, Custom Survey Integration can play an invaluable role. In addition to efficiently delivering a more timely read of the market, the new platform enables Roundpeg to quickly identify and assess what’s driving consumer sentiment, preferences and behavior. What’s more, the seamless integration of findings and proprietary client data with the MRI-Simmons USA dataset, creates a single, comprehensive view of the consumer landscape. As a result, the strategies we develop for brands, new products, customer experience and marketing are highly actionable."

Dan Sutton, CEO / Founding Partner, RoundPeg Consulting


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