Cross-Channel Consumer Insights
Understanding how consumers interact with all forms of media is essential for marketers, agencies, and media owners. MRI-Simmons has partnered with the leading data providers to enable profiling of valuable media audiences across TV, digital, social, and more.
MRI-Simmons and Nielsen produce a powerful data fusion that delivers rich and actionable insights into American television audiences - at a deeper level than ever before.
The MRI-Simmons and comscore fusion links Americans’ online media habits with media consumption data, providing comprehensive insights into consumer behavior across screens.
The MRI-Simmons and Helixa fusion combines comprehensive consumer insights from MRI-Simmons with Helixa’s daily measurement of social media interactions.
MRI-Simmons and E-Score Celebrity fusion helps marketers find endorsements, product placements, and sponsorships opportunities.