Cross-Channel Consumer Insights

Understanding how consumers interact with all forms of media is essential for marketers, agencies, and media owners. MRI-Simmons has partnered with the leading data providers to enable profiling of valuable media audiences across TV, digital, social, and more.

MRI-Simmons and Nielsen produce a powerful data fusion that delivers rich and actionable insights into American television audiences - at a deeper level than ever before.

The MRI-Simmons and comscore fusion links Americans’ online media habits with media consumption data, providing comprehensive insights into consumer behavior across screens.

The MRI-Simmons and Helixa fusion combines comprehensive consumer insights from MRI-Simmons with Helixa’s daily measurement of social media interactions.

MRI-Simmons and E-Score Celebrity fusion helps marketers find endorsements, product placements, and sponsorships opportunities.

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