About Us - MRI-Simmons

About

The Essential Consumer Truth Set

MRI-Simmons is the essential source of trusted consumer insights.

Launched as a joint venture in 2019, MRI-Simmons combines the two largest and most respected consumer survey companies in the US (MRI and Simmons Research). With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior.

The company’s flagship product (MRI-Simmons USA) is the leading multi-media study of Americans and is widely recognized as the industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer.

MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner.

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