Programmatically integrate consented, representative consumer data with your applications

Marketers today are inundated with data - from CRM and CMS data, to e-commerce data, website analytics, and more. While all of these sources provide perspective into the specific activities of a customer, they lack details on those customer’s attitudes and external behaviors, making it difficult to extract and implement actionable insights.

MRI-Simmons’ API Suite, built on our trusted, validated, and nationally representative datasets, helps power your applications with programmatic access to consumer trends, media consumption, purchase habits, psychographics, segmentations, and more. With this curated data, marketers can make informed decisions on how best to target, reach, and engage their audience.

Key Benefits

Allows different platforms, applications, and systems to digest MRI-Simmons’ comprehensive consumer data and carry out diverse types of tasks
Automate manual tasks to generate a smooth, effortless transition between linked applications, saving cost, time, and effort
Simplify and facilitate integration across different databases to reorganize the interrelationships according to your business’ specific needs

 

Available APIs

Search APIs

Use the APIs to find the data elements to analyze and query against:

  • Study search
  • Keyword retrieval
  • Definition search
  • Category search

Data APIs

Get audience data and build personalized data-driven stories

  • Audience size
  • Persona retrieval
  • Brand analysis
  • Segment analysis
  • Top n attribute retrieval

Authentication APIs

Secure your requests using token-driven authentication and authorization

  • Token generation
  • Session

Validation APIs

Validate your API requests for graceful error handling

  • Study-keyword validation
  • Expression validation

Want to learn more?

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