February 28, 2020
Social_Media_Icons

Age Drives Affinity for Social Media Platforms

With recently released data from our Survey of the American Consumer we decided to dig into some consumer media trends. Looking first at social media, we see that...
January 7, 2020
gaming keyboard

Understanding esports fans at MRI-Simmons’ annual client breakfast

MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...
December 18, 2019
modern magazine readers

Profiling the modern (digital) magazine reader

In this blog we have taken a closer look at the profiles that make up three different types of magazine readers (those who visited any magazine’s social networking site or blog, those who visited a magazine’s website and those who read any print magazine).
December 4, 2019

How Brands Can Leverage Celebrity Influencers

Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music...
November 14, 2019
Smiling people of different countries

How Cultural Suite will modernize your cross-cultural marketing

As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...
November 6, 2019

The Stories We Tell (Part 3): Building a Media Strategy

Part 3 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a travel company built a new media strategy.
October 8, 2019
CBD Consumers

CBD: Benefits without the Buzz

According to the MRI-Simmons National Cannabis Study, 3.7 million US adults are CBD consumers – that’s about 1.5% of the 18+ population. They are 46% more likely to..
October 2, 2019
MRI-Simmons Retail Case Study

The Stories We Tell (Part 2): Enhancing Consumer Segments

Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.
September 30, 2019
vMVPD

Virtual MVPD – A Melting Pot of Passionate TV Viewers

It’s the golden age of television with more great things (and ways) to watch than ever before. In the ever expanding ways to access high quality TVideo content you may or may not yet be familiar with the term Virtual MVPD (vMVPD)...