September 13, 2019
Xandr Relevance Conference

Meet MRI-Simmons at Xandr’s Relevance Conference

August 27, 2019

How the Census Bureau Builds its Media Strategy

The US Census Bureau may have the most challenging marketing job of all time – recruiting all US households to stand up and be counted every ten years. To this end, the Bureau’s CRAT team recently released...
June 18, 2019
Hispanic marketing authenticity trap

Millennials, Hispanic marketing, and the authenticity trap

New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.
April 23, 2019
Romance between digital brands and print magazines

Why digital wants to be tangible

The trajectory of media seemed crystal clear – MP3s would make records and CDs obsolete; e-books would out-muscle the paper variety; and printed newspapers and magazines would eventually succumb to digital alternatives.
April 18, 2019
Cannabis CBD Study

Charting a Roadmap in the Growing Cannabis Economy

Whether it has the potential to disrupt the way your brand interacts with other brands and consumers, or it is just a passing distraction, the conversation about cannabis is happening now and there are still many unknowns about its implications.
February 28, 2019
Retail Deal Seekers

Analyzing Retail ‘Deal Seekers’ and the Brands that Should Target Them

While Retailers may have insights into their own customers, there's more to the saving-savvy deal seeker than just coupon clipping when it comes to shopping behavior and interests.
February 20, 2019
RampUp 2019 MRI Simmons

Meet MRI-Simmons at RampUp 2019

The MRI-Simmons team is heading back to the Fairmont Hotel in San Francisco on February 25-26 for this year’s edition of RampUp, LiveRamp’s preeminent event for MarTech and Data-Driven Marketing.
February 4, 2019
blockchain and esports

How Blockchain is Taking Esports to the Next Level

Over the past several years, esports has become something of a buzzword in the technology community. As noted in Simmons’ recent report, esports is hitting the mainstream sports stage.
January 22, 2019

Top Brands and Booking Methods for Travelers

Think you really know about current consumer trends in the travel industry? Some of our insights might surprise you. We recently put together an overview of the travel market - not just what consumers are doing, but more importantly, how and why.