November 7, 2022

What’s Trending: Inflation may be a buzzkill for holiday spending & travel

Inflation and the possibility of recession are top of mind for most Americans today. Nearly 8 in 10 American adults report inflation is affecting their 2022 holiday plans.
September 30, 2022

Why Print and Podcasts are a match made in media heaven

The print industry's rich history gave it a sturdy foundation upon which dynamic new content offerings in digital media - namely podcasts - are being built.
July 19, 2022

5 Tools for Brands to Make Their Data Work Harder

It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
May 18, 2022
Pro vs Anti Vaxxers, health, wellness

How American Opinions of Vaccines and Wellness Have Changed Since the Emergence of COVID-19

At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
April 20, 2022

4 Facts About Cannabis Consumers for 420

4/20 inevitably brings a rush of attention to cannabis each year. After collecting nationally representative data on cannabis consumers since 2018, we thought this to be the perfect time of year to share the latest findings...
March 30, 2022
Cryptocurrencies

What’s Trending: Profiling the Crypto Investor

Cryptocurrency, recently a foreign concept to most, is growing in popularity. 50 million Americans (18 or older) have purchased or traded some form of cryptocurrency in the last 12 months – and 59 million plan to in the next 6 months....
March 24, 2022
Women's History Month Blog

March is Women’s History Month

March is Women’s History Month, and we’re celebrating the women of the United States here at MRI-Simmons with a look into their attitudes and opinions about a few of our many psychographic categories.
January 25, 2022

Top 5 Reasons Consumers are Cutting the Cord

Recently, MRI-Simmons released the newest Cord Evolution Study, which tracks the interplay between linear TV and streaming services. One highlight of this new data is looking at who our Cord Cutters are and why they cut the cord.
December 9, 2021

Wearable Smart Devices: More Than Your Heart on Your Sleeve

Wearables are smart devices worn on your body/clothing that connect to the Internet and transfer information to other smart devices, computer programs, or apps. These can include some of the more familiar ones, like fitness devices or smart watches, but also embraces other options within the category, including footwear, clothing, jewelry, and more.