Blog
October 7, 2024
We are thrilled to announce the launch of Consumer Canvas, a groundbreaking data enrichment solution designed to enhance the quality and utility of your first-party data. Powered by MRI-Simmons’...
September 27, 2024
According to MRI-Simmons’ Retail Trends Study, 29% of Americans, translating to over 74 million adults, are gearing up to tackle most of their holiday shopping between Black Friday and Cyber Monday this year.
September 23, 2024
34% of NFL fans, 51 million Americans, identify as “super fans”, and they will be watching, attending, and engaging in games this season, making them reachable and ready for your advanced advertising campaigns.
August 27, 2024
Are you affected by Oracle's upcoming exit from the advertising business? With Oracle’s DLX and BlueKai platforms officially shutting down on September 30, digital marketers are...
August 27, 2024
Today we are excited to announce that AMIN Worldwide has selected MRI-Simmons as its core provider of audience, demographic, psychographic, and product usage data...
July 24, 2024
About 70 million Americans are parents of school-aged kids (ages 6-17), making them a significant demographic for marketers to target during the back-to-school season...
June 27, 2024
Gaming has become an integral part of American culture, with 49% of American adults (over 126 million) having played a video game on any device in the past 30 days - an increase of...
June 20, 2024
In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024
According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...