October 20, 2020

Data-Driven Mistakes: 5 Questions to Ask Before Taking Insights to Action

It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
October 7, 2020

Trump and Biden Supporters Converge on Tentpole Campaign Issues

Our data show that Trump and Biden supporters might not be as different as the news would have us believe.
September 24, 2020

Analyzing Consumer Attitudes on Back-to-School, COVID-19, and BLM

In the latest wave of our ongoing COVID study, we asked respondents which of four potential back-to-school scenarios they prefer. Results are in, and...
August 24, 2020
Issues with Nonprobability online surveys

The Inconvenience of Online Non-probability Surveys

Ever run a Google search for a statistic, only to receive multiple conflicting sources? These data discrepancies often come down to critical differences in sampling methodologies...
August 13, 2020

The Power of Magazines: Reaching Big Spenders at Any Age

Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..
August 7, 2020
Streaming during COVID-19

COVID Streaming Service Adopters Double Down on New TV Offerings

MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...
July 29, 2020
esports

Reaching the Elusive Young Male Audience Through Esports

For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
July 20, 2020
Sports Fans and COVID-19

Why Sports Deprived Fans Will Reach for Summer Sports

Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
July 1, 2020

The Power of Magazines: Engagement

At a macro level, magazines are still thriving in a media environment that continues to reinvent itself. This medium offers something for everyone – literally.