June 20, 2024

Engaging LGBTQ Allies in Brand Campaigns

In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024

Understanding Psychographic Differences Between Registered and Unregistered Voters

According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...
May 30, 2024

Activating Summer Dreams: A Marketer’s Guide to American Vacation Trends

A surge in travel intent presents a golden opportunity for marketers to connect with a vast audience eager to make the most of their leisure time.
May 28, 2024

Navigating the Storm: Understanding Inflation’s Impact on Consumers

Inflation has impacted many of us in several different ways. Whether it is forcing us to drive less to reduce gas expenditures or avoid taking a much needed vacation, inflation has been hitting millions of people right where it hurts, in the pocket.
April 8, 2024
MRI-Simmons, TransUnion partner for ad ecosystem addressability

TransUnion and MRI-Simmons partner to enable addressability throughout the advertising ecosystem

Last week we announced a new partnership with Transunion that brings together high-quality data and technology to enable two important use cases...
March 8, 2024
Middle of the Road Voters

Why Don’t You Just Meet Me in the Middle

According to recent data from MRI-Simmons' USA study, in total only about 26% of Americans see themselves at either end of the spectrum...
February 29, 2024
American votes line up a their polling place to cast ballots

How to measure American attitudes in an election year

In 2024, American voters will head to the polls to elect a President, 34 Senators, and all 435 seats in the House of Representatives – not to mention the many state and local officials down the ballot. Politicians at all levels of government are vying for...
February 27, 2024
Advanced TV Advertising better serves viewers and advertisers when operating with data transparency.

No More Excuses: It’s Time To Demand Data Transparency

It’s been years since GDPR and CCPA went into effect, and yet many data players are still playing fast and loose. They are operating in the shadows and hoping that buyers will...
February 14, 2024
Women watching TV after being identified by a campaign with high market research data quality

The Data Quality Guide: How Raising Your Standards to Lower Your Waste Across Channels is as Easy as 1-2-3

Data expertise is essential for being a strong marketing leader today. In fact, according to Gartner, over half of all decisions...
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