Partner Segmentations

Granular Consumer Insights

MRI-Simmons has partnered with leading data providers to empower marketers with more granular insight into consumer behavior. With partner segmentations from MRI-Simmons, marketers can identify new consumer trends to anticipate the behavior, attitudes and preferences of target customers, and reach them in the most effective channels.




SPENDEX

A score that Analytics IQ creates to provide an estimate of a household’s spending on discretionary or non-essential expenses, in total or by category. Non-essential, discretionary expenses in this score are anything aside from food at home, transportation, healthcare, personal taxes, and social security – including but not limited to dining out, alcoholic beverages, tobacco, entertainment, personal care, reading, education, apparel, household furniture, and donations.


NICHES 5.0

Uses 2,000 robust data points to group households into 26 meaningful segments/niches. Enables users to gain deeper customer understanding and insights, identify best customer and prospect segments, and tailor messaging. Offers a creative pathway to consumers interests and preferences. Marketers can use the insights Niches provides to move their desired audiences to action.

TAPESTRY

Provides an accurate, detailed description of America's neighborhoods. U.S. residential areas are divided into 67 distinctive segments based on their socioeconomic and demographic composition. Examples include Top Tier, Soccer Moms, American Dreamers, Modest Income Homes, etc.

MOSAIC

Household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 segments and 19 groups, providing a view of consumers’ choices, preferences and habits. Predicts behavior using consumer data related to property, credit, and automotive. Mosaic segmentations are designed to recognize the multi-dimensional dynamics of affluence, life stage, and the evolving American household composition. (Options: HH-level, HH Groups, and Mosaic ZIP+4)

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