Get to know consumers on a deeper level

For decades, MRI and Simmons Research conducted two of the most trusted consumer studies in the United States. MRI’s Survey of the American Consumer® was the gold standard for consumer audiences across industries. As the print media currency, the study maintained MRC accreditation for over 20 years, demonstrating a firm commitment to the highest quality research methods. Originally conducted in the Fall of 1962, Simmons Research's National Consumer Study was the oldest syndicated audience research study, providing deep insights on over 25,000 consumers annually in an innovative platform.

In 2021, MRI-Simmons combined the best parts of these trusted, gold-standard consumer studies to create MRI-Simmons USA, the most comprehensive study on American consumers.

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