National Consumer Study

Delivering the mindset of the American consumer

Simmons National Consumer Study brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including over 7,500 English- and Spanish-speaking Hispanics.

Released quarterly, the National Consumer Study utilizes a patented, single-frame sample design.

Features & Capabilities

Measurement of over 60,000 consumer elements.
All major media, including traditional and emerging media and mobile platforms.
Over 1,000 distinct English- and Spanish-language media properties.
Unique insights on language usage and preference, country of origin, and Hispanic acculturation.
Over 600 consumer attitudes, opinions, and segmentations, including culturally relevant and language-specific advertising and messaging measures.
Measurement of more than 500 product categories and over 8000 brands.
In-depth demographic and lifestyle characteristics.

Key Benefits

Profile

Create in-depth profiles about current and future customers, as well as those of the competition, to support segmentation, messaging, media planning, and product development.

Plan

Confidently design, plan, and execute meaningful brand experiences across all major media platforms, including new and traditional media, along with digital and mobile platforms.

Optimize

Focus on your unique target customers, removing the guesswork from marketing optimization.

Deeper Consumer Insights

MRI-Simmons provides additional insights beyond the general adult population, providing a more granular picture of the American consumer.

Multicultural

Unique insights and vivid profiles of Hispanic consumers including lifestyles, attitudes, brand preferences, media use and more.

Kids & Teens

Actionable insights into America's youth through a continuously-fielded survey of 4,200 English and Spanish-speaking kids and teens (ages 6 - 17).

Connect Plus

Powered by a state-of-the-art digital and mobile media panel, Connect Plus provides detailed insights on consumers’ use of 11 traditional and digital media platforms.