Comprehensive data on the performance and effectiveness of individual print ads.
MRI-Simmons' Starch Advertising Research delivers key metrics for magazine ad readership and deep insight into the involvement readers have with specific ads, including:
- ad readership levels: noted, associated, ”read any” and ”read most” ratings
- actions taken
- brand disposition
- purchase behavior or intention
- publication and advertising engagement
- demographics: age; gender; education; marital status; children in household; race; ethnicity; household income
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