Comprehensive data on the performance and effectiveness of individual print ads.

MRI-Simmons' Starch Advertising Research delivers key metrics for magazine ad readership and deep insight into the involvement readers have with specific ads, including:

  • ad readership levels: noted, associated, ”read any” and ”read most” ratings
  • actions taken
  • brand disposition
  • purchase behavior or intention
  • publication and advertising engagement
  • demographics: age; gender; education; marital status; children in household; race; ethnicity; household income

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