Enhance existing data assets with over 60,000 consumer attributes

Integrate unstructured or structured first party data, primary research or customer data with MRI-Simmons’ comprehensive coverage of consumer attitudes, media behaviors and brand usage to unearth unique insights about your consumers and prospects.

Features & Capabilities

  • Custom segmentation appends
  • Integration of primary research studies
  • Customer database matching
  • Media property prototyping

Key Benefits

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