Market-by-Market Study - MRI-Simmons

Complete market data at the local level

From Bangor, Maine to Bakersfield, Cailfornia and all points in between, the Market-by-Market study provides comprehensive consumer data for every one of the 205 media markets in the continental United States.

Market-by-Market delivers, at the local level, the consumer insights and data reliability that marketers have come to expect from MRI-Simmons. Sales climbing in one market but flat in another part of the country? Market-by-Market can help you find out why.


Features & Capabilities

  • Respondent and household demographics and lifestyles.
  • Usage across all media
  • Product consumption and volumetrics
  • Consumer opinions and attitudes, along with psychographic segmentations

Key Benefits

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