Complete market data at the local level
From Bangor, Maine to Bakersfield, Cailfornia and all points in between, the Market-by-Market study provides comprehensive consumer data for every one of the 205 media markets in the continental United States.
Market-by-Market delivers, at the local level, the consumer insights and data reliability that marketers have come to expect from MRI-Simmons. Sales climbing in one market but flat in another part of the country? Market-by-Market can help you find out why.
Features & Capabilities
- Respondent and household demographics and lifestyles.
- Usage across all media
- Product consumption and volumetrics
- Consumer opinions and attitudes, along with psychographic segmentations