Issue Specific - MRI-Simmons

Every issue of every measured magazine

MRI-Simmons' innovative Issue Specific Readership Study delivers issue audience metrics and helps magazines compete more effectively with other media. Issue Specific adds an extra layer to Starch AdMeasure that provides issue-to-issue variability in audience size.

Issue Specific is conducted online in order to achieve the stability of large samples in a compressed time period.

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