What if you could conduct custom surveys and merge them with 60,000 consumer attributes? Now you can, with Custom Survey Integrations from MRI-Simmons. Through our custom research solution, you get fast, bespoke insights integrated with MRI-Simmons' nationally representative consumer insights. The result? More confident decisions powered by richer audience intelligence.
What is a Custom Survey Integration?
Custom Survey Integrations (CSI) from MRI-Simmons enable marketers to field custom surveys, then fuse the results with MRI-Simmons' USA Study, unlocking deeper insights into audience behaviors, attitudes, purchases, and media habits.
When is a CSI the right solution?
Custom Survey Integrations help marketers answer their most challenging business and marketing questions. Whether you're filling in gaps in your current customer profiles, or need new insights into emerging brands or consumer trends, Custom Survey Integrations can give you a competitive advantage.
Custom Survey Integrations are ideal for:
- Testing new messaging
- Exploring an emerging audience or consumer trend
- Evaluating partnership opportunities
- Supporting a new product launch
Fast, actionable results in two weeks
Delivered in approximately two weeks, Custom Survey Integrations provide fast, focused insight without the time and complexity of larger custom research engagements.
1.
Align on Objectives
2.
Field
Survey
3.
Connect to your MRI-S Data
Integrate CSI Responses with deep audience and media intelligence.
4.
Analyze in Catalyst
5.
Custom Audiences
Custom insights to make confident decisions
- Custom Audience Intelligence: Fast insights tailored to your audience, powered by MRI-Simmons data.
- Smarter Media Decisions: Connect custom findings to broader media and consumer behaviors.
- Validate Messaging Quickly: Quickly test messaging with target audiences before major investments.
- Strategic Guidance, Customized: Support launches, repositioning, and partnerships with focused consumer insights.
- Reduce Risk with Better Insights: Make confident decisions backed by scalable MRI-Simmons intelligence.
Intuitive Self-Serve UI
An intuitive online tool allows marketers to craft their own survey questions.
Contact us for more information
What marketers are saying about Custom Survey Integrations
"If your brand needs to innovate, Custom Survey Integrations can play an invaluable role by delivering timely insights that help marketers quickly assess what’s driving consumer sentiment, preferences, and behavior. Through the seamless integration of a marketer's proprietary research with MRI-Simmons' USA survey, Custom Survey Integrations create a single, comprehensive view of the consumer landscape, providing marketers with highly actionable insights that can be used for product, brand and media strategies.”
