Multi-dimensional measures of media and ad engagement
The MRI-Simmons Multi-Media Engagement Study is the only syndicated, cross-channel engagement measurement tool available today. It represents a unique, media-neutral metric for planning, buying, and selling that goes beyond a simple measure of age, gender, and/or clickstreams, by delivering cognitive and behavioral measures of engagement in media content, across television networks and programs, magazines, and websites, as well as the advertising within that content.
Features & Capabilities
- Multi-dimensional measurement of engagement that tracks nearly 800 different magazines, TV programs/ networks, and websites.
- Measurement of up to 35 unique engagement statements and 9 engagement dimensions for every vehicle.
- Full integration with the Simmons National Consumer Study, allowing for analysis of engagement metrics across 60,000 measures of consumer behavior.
- Fielded online with over 15,000 respondents per wave; released twice a year