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Documentation

MRI Survey of the American Consumer

Understanding the Survey
Survey Dates
Client Notices
Magazine Release Standards
MRI Data Interpretation
Technical Guide - Fall 2020
Technical Guide - Spring 2020
Technical Guide -Fall 2019
Technical Guide -Spring 2019
Technical Guide - Fall 2018
Technical Guide - Spring 2018
Technical Guide - Fall 2017
Technical Guide - Spring 2017
2020 Probabilities Initiative

Other Documents

MRI Kids and Teens
The American Kids Study Questionnaire
Teenmark Questionnaire
Teenmark Technical Appendix
Parents Questionnaire
Teen/12+ Magazine Release Standards
AdMeasure/Starch
The Effect of Ad Size on Noting & Actions-Taken Scores
The Ten Principles for Effective Print Advertising
Advertorials and Native Advertising
MRI Cover-to-Cover Issues - 2010
MRI Cover-to-Cover Issues - 2011
MRI Cover-to-Cover Issues - 2012
MRI Codebooks & More
MRI Online Codebooks
MRI How-To Read Reach Frequency
MRI How-To Read a Cost Ranking
MRI How-To Volumetric Crosstab
MRI How-To Read a Crosstab
MRI Standard Occupational Classification
MRI Psychographic Sourcebook
Commonly Used Terms
Survey Update Requests
Request an Update to a Survey