The Ten Principles for Effective Print Advertising

A GfK MRI Starch Analysis of Print Ad Performance

In this report, over 100,000 advertisements from the January 2015 to March 2017 online print readership studies conducted by GfK MRI Starch were reviewed. All ads were measured at least five times in at least five different issues.

The findings provide advertisers with a widely-applicable and actionable guide for creating more effective print advertisements.

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