Personal Finance and the Generation Gap – Boomerangs

Top 6 Strategies for Marketing to Boomerangs

Boomerangs, identified by Simmons as those between the ages of 35 and 44, are comprised of nearly 40 million members. Boomerangs are a quintessential family-oriented generation who are motivated by the desire to build stability for their spouses and kids. Thus, their primary focus in life has taken a dramatic shift from “self” to “family.” They're not the popular and often outspoken Millennial, nor are they the older, more secure and stable Gen Xer. However, Boomerangs represent a unique opportunity for financial service organizations.

In this white paper, we explore 6 strategies that financial institutions should employ when attempting to reach the Boomerang consumer.

Report Highlights

  • General Attitudes & Lifestyle Quirks
  • Key Attitudes on Finance
  • Credit Card Usage
  • Methods of Bill Payment
  • Insurance Coverage
  • Types of Investments
  • Debt Profiles