Catalyst Platform

Empower Action from Insights

CatalystSM (formerly the Insights Platform) is a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by MRI-Simmons’ nationally representative and privacy-compliant consumer data set, Catalyst provides marketers with a series of modules, from consumer profiling through activation, designed to enable a self-service experience with complete transparency.

The platform also boasts intuitive navigation, interactive charts and custom formatting that power visual storytelling, and shareable reports and dashboards that streamline collaboration.

Simply put, Catalyst empowers action from insights, using the same trusted data that marketers have relied upon for decades.


Consistent Audiences

Leverage one audience across the campaign lifecycle to optimize campaigns and drive results

Shareable Reports & Dashboards

Share and save audience definitions and reports across your team to streamline collaboration

Powerful Visual Storytelling

Analyze insights on the fly, with interactive charts and custom formatting

Self-Service Activation

Build and activate your audience, fulfilling to any DMP, DSP, SSP or addressable media

Enabling Data-Driven Decision Making


Identify and measure key metrics to refine plans and optimize performance



Define a target audience and profile their attitudes, behaviors, and actions



Plan, organize, and activate campaign targets using trusted MRI-Simmons data in any DMP, DSP, SSP, CDP, or addressable media.


Other Platform Features


New feature enables users to compile and share data visualizations from various modules within the platform.


Interactive Quick Reports

Templated data visualizations that streamline analytics and profiling.


Geo Mapping

Display audiences by census region, state, market or county.



New homepage with shareable reports and dashboards to streamline collaboration.


Visual Storytelling

Interactive charts and custom formatting capabilities that power visual storytelling.



Flexible export options make insights portable

What our clients are saying


"The comprehensive insights and data-driven approach from MRI-Simmons' Catalyst tool has proven invaluable to Fremantle, particularly to our Global Channels and Brand Partnerships teams."

Colleen Mendez​​​​, VP, Research & Insights, Fremantle


Want to learn more?

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