Empower Action from Insights
CatalystSM (formerly the Insights Platform) is a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by MRI-Simmons’ nationally representative and privacy-compliant consumer data set, Catalyst provides marketers with a series of modules, from consumer profiling through activation, designed to enable a self-service experience with complete transparency.
The platform also boasts intuitive navigation, interactive charts and custom formatting that power visual storytelling, and shareable reports and dashboards that streamline collaboration.
Simply put, Catalyst empowers action from insights, using the same trusted data that marketers have relied upon for decades.
Shareable Reports & Dashboards
Powerful Visual Storytelling
Enabling Data-Driven Decision Making
Identify and measure key metrics to refine plans and optimize performance
Define a target audience and profile their attitudes, behaviors, and actions
Plan, organize, and activate campaign targets using trusted MRI-Simmons data in any DMP, DSP, SSP, CDP, or addressable media.
Other Platform Features
New feature enables users to compile and share data visualizations from various modules within the platform.
Interactive Quick Reports
Templated data visualizations that streamline analytics and profiling.
Display audiences by census region, state, market or county.
New homepage with shareable reports and dashboards to streamline collaboration.
Interactive charts and custom formatting capabilities that power visual storytelling.
Flexible export options make insights portable