Empowering ROI by Connecting Psychographics & Programmatic – Simmons Research

Empowering ROI by Connecting Psychographics & Programmatic

ARF Audience Measurement 2017

During this session at ARF Audience Measurement 2017, Pat Pellegrini (President and Chief Research Officer at Simmons) and Graeme Hutton (SVP, Group Partner, Research at Universal McCann) explored the power of connecting survey data with programmatic to sharpen brand messaging & audience targeting.