Advertorials and Native Advertising

A Starch Analysis

In this report, we reviewed over 51,000 advertisements from the January through December 2018 online print readership studies conducted by Starch. Over 1,600 of these advertisements were advertorials.

The findings allow advertisers to analyze the overall performance trend of advertorials, distinguish the most common types of advertorials measured by Starch, identifies which product categories and magazine genres run the most units, and illustrates the key elements illustrating the effectiveness of advertorials.