The Effect of Ad Size on Noting & Actions-Taken Scores - MRI-Simmons

The Effect of Ad Size on Noting & Actions-Taken Scores

A GfK MRI Starch Comparison of Print Ad Performance

In this report, GfK MRI Starch undertook an analysis to examine the potential influence of differently sized print ads on respondents. The data evaluated represents print ads that appeared in issues from January through December 2016.