Know your readers across your full brand footprint
To know what will engage busy, demanding readers – and advertisers – takes more than basic data and insights. With MRI’s custom online Magazine Media Brand Studies, media content providers (magazine publishers, websites, newspapers) can get a deeper understanding of their most important audiences and what drives them.
Drawing on MRI’s unmatched research expertise, Magazine Media Brand Studies can give you a comprehensive picture of your readers’ key demographics, purchase behaviors, and attitudes – information designed to help you know your audience and differentiate your brand positioning with advertisers.
With Magazine Media Brand Studies, MRI-Simmons works hand-in-hand with clients to:
- Create a custom questionnaire that can compare your audience to national norms
- Program, test, and host a survey that reflects your brand's look and feel
- Provide guidance in recruiting respondents via email, web, and social media