MRI Survey of the American Consumer - MRI-Simmons

One Source, Complete Market Data

Founded in 1979, MRI's Survey of the American Consumer® generated the country’s largest consumer database, including media choices, demographics, lifestyles and attitudes. The study also measured consumption of over 6,500 products and services in nearly 600 categories, and ratings data for almost all national print campaigns in the United States.

Marketing and media decision makers used the Survey of the American Consumer to perform a wide variety of analytical, planning and reporting functions.

  • Pinpoint targets
  • Identify trends
  • Develop product lines
  • Reposition brands
  • Fine-tune media campaigns
  • Study consumer motivations
  • Evaluate the competition
  • Gauge brand loyalties
  • Analyze demand across segments
  • Quantify niche target potential
  • Explore new strategic directions

In 2021, MRI-Simmons converged the Survey of the American Consumer with Simmons' National Consumer Study, creating MRI-Simmons USA - the most comprehensive truth set on American consumers.