Emily Paschal
September 27, 2024
According to MRI-Simmons’ Retail Trends Study, 29% of Americans, translating to over 74 million adults, are gearing up to tackle most of their holiday shopping between Black Friday and Cyber Monday this year.
September 23, 2024
34% of NFL fans, 51 million Americans, identify as “super fans”, and they will be watching, attending, and engaging in games this season, making them reachable and ready for your advanced advertising campaigns.
July 24, 2024
About 70 million Americans are parents of school-aged kids (ages 6-17), making them a significant demographic for marketers to target during the back-to-school season...
June 27, 2024
Gaming has become an integral part of American culture, with 49% of American adults (over 126 million) having played a video game on any device in the past 30 days - an increase of...
June 20, 2024
In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024
According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...
December 14, 2023
The holiday season is upon us, and while some people check off their shopping lists with Black Friday and Cyber Monday deals, there are many of us who find ourselves scrambling for last-minute gifts as the clock ticks down. If you're in the latter group...
October 9, 2023
The winter holiday season is a magical time of year filled with joy, festivities, and gift-giving. In 2023, holiday shopping is set to be more dynamic than ever before, with...
March 30, 2023
It’s no surprise that rising interest rates and product costs have impacted how Americans feel about US economic conditions. In fact, most American adults (67%) think the US economy is...