Emily Williams

Young adult consumers are fundamentally reshaping the financial services landscape in the U.S, forcing banks to...

AI has rapidly evolved from a niche innovation into a mainstream behavior shaping everyday life in the United States. In just a few short years, adoption has surged dramatically, with 70% of U.S. adults ...

Tennis is poised to deliver one of its strongest U.S. audiences in years, and marketers should be paying close attention. An impressive 22% of U.S. adults, nearly 58 million people, plan to...

As the 2026 midterm elections approach later this year, the U.S. political landscape is defined by caution, polarization, and fatigue. 78% of U.S. adults believe...

Parents are balancing rising costs with the desire to set their kids up for success, making this season especially competitive for brands. From school supplies and apparel to tech and personal items...

The rise of video podcasts prompts a familiar industry question: is video replacing audio? The data says...

Cannabis use has surged to 85 million adults, or 33% of the population, up sharply from 66 million in 2022, signaling ...

Discover the truth about today’s 97 million cord cutters. Learn who they really are, how they watch, and why ad-supported streaming makes them highly reachable.

Livestream shopping is no longer a novelty. It’s a growing commerce channel that now reaches more than 90 million U.S. adults.