Emily Paschal
July 24, 2024
About 70 million Americans are parents of school-aged kids (ages 6-17), making them a significant demographic for marketers to target during the back-to-school season...
June 27, 2024
Gaming has become an integral part of American culture, with 49% of American adults (over 126 million) having played a video game on any device in the past 30 days - an increase of...
June 20, 2024
In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024
According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...
December 14, 2023
The holiday season is upon us, and while some people check off their shopping lists with Black Friday and Cyber Monday deals, there are many of us who find ourselves scrambling for last-minute gifts as the clock ticks down. If you're in the latter group...
October 9, 2023
The winter holiday season is a magical time of year filled with joy, festivities, and gift-giving. In 2023, holiday shopping is set to be more dynamic than ever before, with...
March 30, 2023
It’s no surprise that rising interest rates and product costs have impacted how Americans feel about US economic conditions. In fact, most American adults (67%) think the US economy is...
November 7, 2022
Inflation and the possibility of recession are top of mind for most Americans today. Nearly 8 in 10 American adults report inflation is affecting their 2022 holiday plans.
March 30, 2022
Cryptocurrency, recently a foreign concept to most, is growing in popularity. 50 million Americans (18 or older) have purchased or traded some form of cryptocurrency in the last 12 months – and 59 million plan to in the next 6 months....