November 19, 2021

Four ways to build and explore a persona using psychographics

Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
October 21, 2021
Zero-Party Data MRI-Simmons

What Brands Need to Know About Zero-Party Data

If you work in marketing or advertising, it has been virtually impossible to avoid webinars, white papers, and conference presentations about how to prepare for the “cookie crumbling.” All of that content refers to...
October 8, 2021

Brand Catalyst: Update Your Brand Strategy

MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...
September 23, 2021

The Timeless Yet Evolving Power of Magazines

The print and digital reach of top magazine publishers (Condé Nast, Hearst, and Meredith) keeps pace with that of top tech sites (Amazon, Apple, Facebook, Google). Among women 18+, top magazine publishers ...
July 29, 2021

How Brands Can Continue Authentic LGBTQIA+ Outreach Now That Pride Month is Over

Pride Month 2021 was likely the most consequential celebration since Stonewall. 2020’s celebrations were largely muted due to pandemic fears. This year, many Pride events coincided with eased lockdowns, pleasant weather, and overwhelming support for the LGBTQ community.
July 9, 2021

Between the Headphones: What Podcast Listeners Think and Prefer

Podcasts are popular – there’s no doubt about it. 63 million Americans (over the age of 18) have listened to a podcast in the last 30 days – and 57 million have listened in the last week.
June 10, 2021

6 Charts that Reveal American Support for the LGBTQIA+ Community

Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...
April 9, 2021

How parents are adapting to COVID-19

While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.
December 8, 2020

Podcast audiences are listening – even to the ads

This year, Podcast listener numbers are still climbing steadily (with the latest study showing that 70 million American adults listened to a podcast in the last 30 days)...