Consumer
August 14, 2026
59% of U.S. adults believe prediction markets are just a fad. However, that skepticism exists alongside significant curiosity: 47% say they want...
August 13, 2026
Inflation may no longer dominate headlines the way it once did, but it remains a significant concern for consumers. In 2026, 86% of U.S. adults...
July 31, 2026
Marketers have never had more data at their fingertips. Yet one challenge persists: translating consumer understanding into...
July 16, 2026
About 60% of U.S. adults are NFL fans, and the anticipation for NFL season is already building. Game day still delivers...
July 8, 2026
40% of U.S. adults are likely to buy an EV as their next vehicle. Yet, fewer than 10% currently own one. That gap between intention and reality is where...
June 18, 2026
Young adult consumers are fundamentally reshaping the financial services landscape in the U.S, forcing banks to...
June 16, 2026
Marketers today face a familiar but daunting challenge: how to turn overwhelming amounts of data and media inventory into...
June 10, 2026
AI has rapidly evolved from a niche innovation into a mainstream behavior shaping everyday life in the United States. In just a few short years, adoption has surged dramatically, with 70% of U.S. adults ...