June 26, 2020

COVID-19: Reopening to a New Normal

In this blog post, we examine Americans’ shifting views on life during the pandemic and their expectations for the immediate future.
May 26, 2020
Audience-Based TV Buys

Advanced TV in the New Reality – Part 3

In this blog post (the final in a series of three) we reveal how marketers can succeed with audience-based TV buys.
May 20, 2020
Nervous COVID-19 Consumer

Understanding the “Nervous” COVID-19 Consumer

With over a month of social distancing under our belts and increasingly bleak economic news, it’s clear that COVID-era perceptions, behaviors, and attitudes are far from one size fits all...
May 13, 2020
Advanced TV MRI-Simmons

Advanced TV in the New Reality – Part 2

In this blog post (the second in a series of three) we explore the existing challenges in the advanced TV space
May 6, 2020
Watching advanced TV during quarantine

Advanced TV in the New Reality – Part 1

In this blog post (the first in a series of three) we explore the current dynamics in the advanced TV space
April 21, 2020
COVID-19 Impact on American Consumers

The Impact of COVID-19 on American Consumers

Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...
April 20, 2020
Cannabis CBD Study

Analyzing Differences Between Marijuana and CBD Consumers

Over half (59%) of Americans are in favor of the legalization of cannabis. In fact, cannabis consumption has grown 38% since 2018, from 16% to 22% of the total US population..
April 10, 2020
Sports Fans with Children

How Marketers can Recruit the Next Generation of Sports Fans

In this blog post, we identify three important elements that should be included in any strategy to increase engagement with sports fan parents and their kids.
April 9, 2020
Empty stadium seats

COVID-19 Changes the Game for Sports and esports

Sports is one of the many industries feeling the immediate effect of this outbreak. In early March, America was gearing up for one of the most fan-engaged periods in the annual sports calendar...