Consumer
September 25, 2026
As viewers move fluidly between linear TV, streaming platforms, and digital video, marketers are challenged to find the right audience at the right reach and frequency.
September 24, 2026
GLP-1 medications have rapidly evolved from a niche treatment into one of the most influential...
September 18, 2026
Many viewers aren't using the endless choice from streaming servicves to discover something new. Instead, they're...
September 9, 2026
Black Friday Weekend remains one of the most important shopping moments of the year. For many consumers, it marks the official start of the...
August 21, 2026
26% of NASCAR fans, or roughly 21 million people, say they are more engaged with NASCAR now than in previous seasons. That increase in engagement...
August 19, 2026
As viewers move fluidly between linear TV, streaming platforms, and digital video, marketers are challenged to find the right audience at the right reach and frequency.
August 18, 2026
Parents play a central role in shaping Halloween traditions. In fact, 55 million...
August 18, 2026
78% agree that the outcomes of the 2026 midterms will shape the country's future. Yet political optimism is tempered by skepticism, as 56% believe...
August 14, 2026
59% of U.S. adults believe prediction markets are just a fad. However, that skepticism exists alongside significant curiosity: 47% say they want...