Consumer
October 1, 2026
37% of U.S. adults have used AI to assist with healthcare decisions in the past year, and some are starting to treat AI like a second...
September 25, 2026
For years, podcasts were viewed primarily as an audio channel. Today, consumers see them very differently. Only 36% of...
September 24, 2026
GLP-1 medications have rapidly evolved from a niche treatment into one of the most influential...
September 18, 2026
73% of U.S. adults rewatch shows they've seen before as a source of comfort. These viewers are 17% more likely to seek out...
September 9, 2026
Black Friday Weekend remains one of the most important shopping moments of the year. For many consumers, it marks the official start of the...
August 21, 2026
26% of NASCAR fans, or roughly 21 million people, say they are more engaged with NASCAR now than in previous seasons. That increase in engagement...
August 19, 2026
As viewers move fluidly between linear TV, streaming platforms, and digital video, marketers are challenged to find the right audience at the right reach and frequency.
August 18, 2026
Parents play a central role in shaping Halloween traditions. In fact, 55 million...
August 18, 2026
78% agree that the outcomes of the 2026 midterms will shape the country's future. Yet political optimism is tempered by skepticism, as 56% believe...