Consumer

Parents are balancing rising costs with the desire to set their kids up for success, making this season especially competitive for brands. From school supplies and apparel to tech and personal items...

The rise of video podcasts prompts a familiar industry question: is video replacing audio? The data says...

Cannabis use has surged to 85 million adults, or 33% of the population, up sharply from 66 million in 2022, signaling ...

Discover the truth about today’s 97 million cord cutters. Learn who they really are, how they watch, and why ad-supported streaming makes them highly reachable.

Livestream shopping is no longer a novelty. It’s a growing commerce channel that now reaches more than 90 million U.S. adults.

Discover why the 2026 FIFA World Cup is a goldmine for marketers with deep insights into 68 million U.S. viewers. Learn how brands can win with targeted advertising, multicultural marketing, and high impact World Cup sponsorship strategies.

Discover how rising costs are shaping Americans’ New Year’s resolutions and plans for 2026. From at-home activities and wellness goals to entertainment and travel, learn what US adults want and how advertisers can connect meaningfully.