March 8, 2024
Middle of the Road Voters

Why Don’t You Just Meet Me in the Middle

According to recent data from MRI-Simmons' USA study, in total only about 26% of Americans see themselves at either end of the spectrum...
February 29, 2024
American votes line up a their polling place to cast ballots

How to measure American attitudes in an election year

In 2024, American voters will head to the polls to elect a President, 34 Senators, and all 435 seats in the House of Representatives – not to mention the many state and local officials down the ballot. Politicians at all levels of government are vying for...
February 27, 2024
Advanced TV Advertising better serves viewers and advertisers when operating with data transparency.

No More Excuses: It’s Time To Demand Data Transparency

It’s been years since GDPR and CCPA went into effect, and yet many data players are still playing fast and loose. They are operating in the shadows and hoping that buyers will...
February 14, 2024
Women watching TV after being identified by a campaign with high market research data quality

The Data Quality Guide: How Raising Your Standards to Lower Your Waste Across Channels is as Easy as 1-2-3

Data expertise is essential for being a strong marketing leader today. In fact, according to Gartner, over half of all decisions...
February 1, 2024
A couple laughing and watching TV which may be powered by advanced TV advertising.

Paging All Media Buyers: Using a “One Audience” Strategy is the Easy Button You’ve Been Seeking 

Data should be used by all teams involved in an advanced TV strategy. The people responsible for consumer analysis, segmentation, media buying, and targeting are likely to agree. If asked, they would swear...
December 14, 2023
Friends giving gifts to each other while sitting at table. In background Christmas tree. Christmas holidays concept.

10 Easy Last-Minute Gift Ideas Leveraging Consumer Insights

The holiday season is upon us, and while some people check off their shopping lists with Black Friday and Cyber Monday deals, there are many of us who find ourselves scrambling for last-minute gifts as the clock ticks down. If you're in the latter group...
December 5, 2023

Analyzing the interests and media consumption of American kids

Kids these days have more choices than ever on how to spend their free time, from video games to movies to television to outdoor activities and more. And they have an increasing influence on...
October 9, 2023
Holiday Shopping 2023

Unwrapping success: 5 trends to help activate the 2023 holiday shopper

The winter holiday season is a magical time of year filled with joy, festivities, and gift-giving. In 2023, holiday shopping is set to be more dynamic than ever before, with...
September 25, 2023

Exploring the Motivations Behind AI Use

Traditionally, in market research, we look at multiyear trends, such as the adoption of sports streamers and the growth of podcasts. But when it came to AI...