Consumer
Pride Month 2021 was likely the most consequential celebration since Stonewall. 2020’s celebrations were largely muted due to pandemic fears. This year, many Pride events coincided with eased lockdowns, pleasant weather, and overwhelming support for the LGBTQ community.
Podcasts are popular – there’s no doubt about it. 63 million Americans (over the age of 18) have listened to a podcast in the last 30 days – and 57 million have listened in the last week.
Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...
While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.
This year, Podcast listener numbers are still climbing steadily (with the latest study showing that 70 million American adults listened to a podcast in the last 30 days)...
It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
Our data show that Trump and Biden supporters might not be as different as the news would have us believe.
In the latest wave of our ongoing COVID study, we asked respondents which of four potential back-to-school scenarios they prefer. Results are in, and...
Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..