December 29, 2022
Top consumer insights from 2022

5 Insights from 2022 That Bear Repeating

As 2022 winds down, it feels like a good time to reflect on some of the top stories of the year. In this blog, we share a few interesting consumer insights from 2022...
December 19, 2022
Sports Streaming

Is Streaming the Future of Sports?

Annually, the first Sunday in November is the TCS New York City Marathon, marking the close of the season of the major marathons. For the first time this year, the marathon was broadcast live on TV, computer, tablet, and phone, including...
December 14, 2022

Who’s reading magazines, and why they keep coming back

With a print and digital audience of 222.2 million, magazines have a massive following that keeps coming back. Magazines maintain strong readership throughout the year and...
November 7, 2022

What’s Trending: Inflation may be a buzzkill for holiday spending & travel

Inflation and the possibility of recession are top of mind for most Americans today. Nearly 8 in 10 American adults report inflation is affecting their 2022 holiday plans.
September 30, 2022

Why Print and Podcasts are a match made in media heaven

The print industry's rich history gave it a sturdy foundation upon which dynamic new content offerings in digital media - namely podcasts - are being built.
July 19, 2022

5 Tools for Brands to Make Their Data Work Harder

It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
May 18, 2022
Pro vs Anti Vaxxers, health, wellness

How American Opinions of Vaccines and Wellness Have Changed Since the Emergence of COVID-19

At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
April 20, 2022

4 Facts About Cannabis Consumers for 420

4/20 inevitably brings a rush of attention to cannabis each year. After collecting nationally representative data on cannabis consumers since 2018, we thought this to be the perfect time of year to share the latest findings...
March 30, 2022
Cryptocurrencies

What’s Trending: Profiling the Crypto Investor

Cryptocurrency, recently a foreign concept to most, is growing in popularity. 50 million Americans (18 or older) have purchased or traded some form of cryptocurrency in the last 12 months – and 59 million plan to in the next 6 months....