December 4, 2019

How Brands Can Leverage Celebrity Influencers

Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music...
November 14, 2019
Smiling people of different countries

How Cultural Suite will modernize your cross-cultural marketing

As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...
October 8, 2019
CBD Consumers

CBD: Benefits without the Buzz

According to the MRI-Simmons National Cannabis Study, 3.7 million US adults are CBD consumers – that’s about 1.5% of the 18+ population. They are 46% more likely to..
September 30, 2019
vMVPD

Virtual MVPD – A Melting Pot of Passionate TV Viewers

It’s the golden age of television with more great things (and ways) to watch than ever before. In the ever expanding ways to access high quality TVideo content you may or may not yet be familiar with the term Virtual MVPD (vMVPD)...
September 24, 2019

Video Doorbells Support Internet Shopping Habits

Today we introduced the Spring 2019 Survey of the American Consumer, including new variables that deepen your understanding of today’s complex consumers.
June 18, 2019
Hispanic marketing authenticity trap

Millennials, Hispanic marketing, and the authenticity trap

New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.
April 23, 2019
Romance between digital brands and print magazines

Why digital wants to be tangible

The trajectory of media seemed crystal clear – MP3s would make records and CDs obsolete; e-books would out-muscle the paper variety; and printed newspapers and magazines would eventually succumb to digital alternatives.
April 18, 2019
Cannabis CBD Study

Charting a Roadmap in the Growing Cannabis Economy

Whether it has the potential to disrupt the way your brand interacts with other brands and consumers, or it is just a passing distraction, the conversation about cannabis is happening now and there are still many unknowns about its implications.
February 28, 2019
Retail Deal Seekers

Analyzing Retail ‘Deal Seekers’ and the Brands that Should Target Them

While Retailers may have insights into their own customers, there's more to the saving-savvy deal seeker than just coupon clipping when it comes to shopping behavior and interests.