Consumer
May 18, 2022
At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
April 20, 2022
4/20 inevitably brings a rush of attention to cannabis each year. After collecting nationally representative data on cannabis consumers since 2018, we thought this to be the perfect time of year to share the latest findings...
March 30, 2022
Cryptocurrency, recently a foreign concept to most, is growing in popularity. 50 million Americans (18 or older) have purchased or traded some form of cryptocurrency in the last 12 months – and 59 million plan to in the next 6 months....
March 24, 2022
March is Women’s History Month, and we’re celebrating the women of the United States here at MRI-Simmons with a look into their attitudes and opinions about a few of our many psychographic categories.
January 25, 2022
Recently, MRI-Simmons released the newest Cord Evolution Study, which tracks the interplay between linear TV and streaming services. One highlight of this new data is looking at who our Cord Cutters are and why they cut the cord.
December 9, 2021
Wearables are smart devices worn on your body/clothing that connect to the Internet and transfer information to other smart devices, computer programs, or apps. These can include some of the more familiar ones, like fitness devices or smart watches, but also embraces other options within the category, including footwear, clothing, jewelry, and more.
November 19, 2021
Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
October 21, 2021
If you work in marketing or advertising, it has been virtually impossible to avoid webinars, white papers, and conference presentations about how to prepare for the “cookie crumbling.” All of that content refers to...
October 8, 2021
MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...