April 21, 2020
COVID-19 Impact on American Consumers

The Impact of COVID-19 on American Consumers

Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...
April 20, 2020
Cannabis CBD Study

Analyzing Differences Between Marijuana and CBD Consumers

Over half (59%) of Americans are in favor of the legalization of cannabis. In fact, cannabis consumption has grown 38% since 2018, from 16% to 22% of the total US population..
April 10, 2020
Sports Fans with Children

How Marketers can Recruit the Next Generation of Sports Fans

In this blog post, we identify three important elements that should be included in any strategy to increase engagement with sports fan parents and their kids.
April 9, 2020
Empty stadium seats

COVID-19 Changes the Game for Sports and esports

Sports is one of the many industries feeling the immediate effect of this outbreak. In early March, America was gearing up for one of the most fan-engaged periods in the annual sports calendar...
April 7, 2020
Pro-vaxxers and Anti-vaxxers prior to COVID-19

Profiling Pro-vaxxers and Anti-vaxxers prior to COVID-19

In the span of a month, the COVID-19 crisis has changed the lives of all Americans. This blog post explores what pro- and anti-vaxxers looked like prior to the COVID-19 pandemic, with an eye towards the future.
February 28, 2020
Social_Media_Icons

Age Drives Affinity for Social Media Platforms

With recently released data from our Survey of the American Consumer we decided to dig into some consumer media trends. Looking first at social media, we see that...
December 18, 2019
modern magazine readers

Profiling the modern (digital) magazine reader

In this blog we have taken a closer look at the profiles that make up three different types of magazine readers (those who visited any magazine’s social networking site or blog, those who visited a magazine’s website and those who read any print magazine).
December 4, 2019

How Brands Can Leverage Celebrity Influencers

Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music...
November 14, 2019
Smiling people of different countries

How Cultural Suite will modernize your cross-cultural marketing

As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...