December 14, 2023
Friends giving gifts to each other while sitting at table. In background Christmas tree. Christmas holidays concept.

10 Easy Last-Minute Gift Ideas Leveraging Consumer Insights

The holiday season is upon us, and while some people check off their shopping lists with Black Friday and Cyber Monday deals, there are many of us who find ourselves scrambling for last-minute gifts as the clock ticks down. If you're in the latter group...
December 5, 2023

Analyzing the interests and media consumption of American kids

Kids these days have more choices than ever on how to spend their free time, from video games to movies to television to outdoor activities and more. And they have an increasing influence on...
October 9, 2023
Holiday Shopping 2023

Unwrapping success: 5 trends to help activate the 2023 holiday shopper

The winter holiday season is a magical time of year filled with joy, festivities, and gift-giving. In 2023, holiday shopping is set to be more dynamic than ever before, with...
September 25, 2023

Exploring the Motivations Behind AI Use

Traditionally, in market research, we look at multiyear trends, such as the adoption of sports streamers and the growth of podcasts. But when it came to AI...
August 22, 2023

Top 10 Digital Audiences our clients are activating

For researchers like us, anything can be a source of insights - including how users activate our data. Read on to learn which of our many off-the-shelf targets get activated the most!
August 16, 2023
fans watching football on tv

Why fantasy football fans should be at the top of your activation list

With the NFL preseason officially underway, it’s time to start getting excited about football. And with football season comes fantasy football, one of many traditions that makes the game more exciting for fans...
July 5, 2023
MRI-Simmons Catalyst

Insights is now Catalyst, a consumer insights and activation engine built on quality

We are excited to announce the launch of Catalyst, a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by...
June 15, 2023
MRI-Simmons OpenAP Partnership

Leverage MRI-Simmons Segments to Build OpenID Audiences for Cross-Screen Campaigns

By partnering with OpenAP, advertisers can now leverage MRI-Simmons’ trusted and nationally representative audience segments to create OpenID audiences and then activate those audiences consistently across linear, digital, CTV, and OTT.
May 26, 2023

Why AAPI consumers are valuable activation targets for marketers

May is Asian American and Pacific Islander Heritage Month, a time to celebrate the contributions and achievements of Asian Americans and Pacific Islanders in the United States. This year, we're...
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