Consumer
December 3, 2018
Thanksgiving has come and gone, and the holiday season is in full effect. While Black Friday and Cyber Monday may be over, there is still plenty of holiday shopping to be done...
November 27, 2018
In honor of giving back Tuesday, we at Simmons decided to take a dive into our data on US households’ charitable contributions...
November 14, 2018
Using our new Instant Edge tool, we explored consumer sentiment around the recent controversy surrounding LaCroix to understand awareness of the lawsuit, the impact on LaCroix, and potential impact on the sparkling water category...
November 12, 2018
With Simmons’ data, POLITICO recently indexed the top “liberal” and “conservative” brands across 36 categories. The research confirms some familiar stereotypes, but also reveals some surprisingly wide splits...
November 9, 2018
For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.
November 8, 2018
Persona Creator is a clustering tool to help marketers identify niche segments of their brand, the competitor, or the prospective consumer...
November 2, 2018
Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections...
October 26, 2018
We put Swing Voters under a microscope as part of our Digital Dynamic National Consumer Survey, and identify the top 5 things to know about these voters...
October 23, 2018
The Simmons Youth Study measures the attitudes and consumer behaviors of those kids and teens aged 6-17. In this blog post we explored how kids spending their allowances...