August 16, 2018
The Story Behind Numbers Alma Blog

The Hidden Stories Behind Numbers

In my (many) years working with the Hispanic segment in the U.S., one constant criticism has been the relative lack of reliable data to support marketers’ decision-making process. I believe that...
June 25, 2018
IHOP Twitter

The Trolling of IHOP (IHOB), and the Importance of Representative Consumer Insights

The recent marketing stunt by IHOB (aka IHOP), aimed at raising awareness of their pivot to serving burgers, has evoked a bevy of trolling on social media. At first glance....
June 19, 2018
Smart Speaker

Alexa, What’s up with Smart Speakers These Days?

According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
Sports betting, gambling, USA

Gambling Propensities and Market Viability After PASPA

With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
Game of Thrones Binge Watching

Brace Yourselves: Binge Watching Parents Are Coming!

With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
December 11, 2017
net neutrality and millennial consumers

Net Neutrality, Millennials, and Newton’s Third Law

For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...
November 3, 2017
Hispanics and Soccer

Family and Fandom: Hispanic Soccer Fans in the US

In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...
October 12, 2017
baseball fans

The Growing Influence of Hispanic MLB Fans

MLB fans are waiting to see which teams clinch the NLCS and ALCS pennants to face-off in the World Series. Among those fans sits a large portion of Hispanic MLB enthusiasts...
October 11, 2017
Female Nascar Fans

Shifting Gears: Women Help Drive NASCAR Fan Engagement

The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...