June 10, 2026

Debunking America’s Biggest Myths About AI

AI has rapidly evolved from a niche innovation into a mainstream behavior shaping everyday life in the United States. In just a few short years, adoption has surged dramatically, with 70% of U.S. adults ...
June 4, 2026

Beyond the Rainbow: What Pride Month Really Reveals About LGBTQ+ Consumers

The Fourth of July may be a single holiday on the calendar, but for many Americans, it functions as an early indicator of how the rest of summer will unfold.
May 28, 2026

How July 4th Party Hosts Set the Seasonal Spending Agenda

The Fourth of July may be a single holiday on the calendar, but for many Americans, it functions as an early indicator of how the rest of summer will unfold.
May 21, 2026

Why Grand Slam Audiences Are a Must‑Win for Marketers

Tennis is poised to deliver one of its strongest U.S. audiences in years, and marketers should be paying close attention. An impressive 22% of U.S. adults, nearly 58 million people, plan to...
May 19, 2026

The 2026 Midterms Arrive Amid Voter Anxiety and Uncertainty 

As the 2026 midterm elections approach later this year, the U.S. political landscape is defined by caution, polarization, and fatigue. 78% of U.S. adults believe...
May 6, 2026

Back-to-School Shopping Trends of the 2026 Season 

Parents are balancing rising costs with the desire to set their kids up for success, making this season especially competitive for brands. From school supplies and apparel to tech and personal items...
April 21, 2026

The Video Podcast Boom is an Evolution, Not a Takeover

The rise of video podcasts prompts a familiar industry question: is video replacing audio? The data says...
April 17, 2026

Cannabis Emerging as an Alternative to Alcohol  

Cannabis use has surged to 85 million adults, or 33% of the population, up sharply from 66 million in 2022, signaling ...
April 1, 2026

What Marketers Get Wrong about Cord Cutters 

Discover the truth about today’s 97 million cord cutters. Learn who they really are, how they watch, and why ad-supported streaming makes them highly reachable.
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