How Brands Can Continue Authentic LGBTQIA+ Outreach Now That Pride Month is Over

Pride Month 2021 was likely the most consequential celebration since Stonewall. 2020’s celebrations were largely muted due to pandemic fears. This year, many Pride events coincided with eased lockdowns, pleasant weather, and overwhelming support for the LGBTQ community.

6 Charts that Reveal American Support for the LGBTQIA+ Community

Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...

How parents are adapting to COVID-19

While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.

Podcast audiences are listening – even to the ads

This year, Podcast listener numbers are still climbing steadily (with the latest study showing that 70 million American adults listened to a podcast in the last 30 days)...

Data-Driven Mistakes: 5 Questions to Ask Before Taking Insights to Action

It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.

Trump and Biden Supporters Converge on Tentpole Campaign Issues

Our data show that Trump and Biden supporters might not be as different as the news would have us believe.
Issues with Nonprobability online surveys

The Inconvenience of Online Non-probability Surveys

Ever run a Google search for a statistic, only to receive multiple conflicting sources? These data discrepancies often come down to critical differences in sampling methodologies...

The Power of Magazines: Reaching Big Spenders at Any Age

Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..
Streaming during COVID-19

COVID Streaming Service Adopters Double Down on New TV Offerings

MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...