April 8, 2024
MRI-Simmons, TransUnion partner for ad ecosystem addressability

TransUnion and MRI-Simmons partner to enable addressability throughout the advertising ecosystem

Last week we announced a new partnership with Transunion that brings together high-quality data and technology to enable two important use cases...
March 8, 2024
Middle of the Road Voters

Why Don’t You Just Meet Me in the Middle

According to recent data from MRI-Simmons' USA study, in total only about 26% of Americans see themselves at either end of the spectrum...
February 27, 2024
Advanced TV Advertising better serves viewers and advertisers when operating with data transparency.

No More Excuses: It’s Time To Demand Data Transparency

It’s been years since GDPR and CCPA went into effect, and yet many data players are still playing fast and loose. They are operating in the shadows and hoping that buyers will...
February 14, 2024
Women watching TV after being identified by a campaign with high market research data quality

The Data Quality Guide: How Raising Your Standards to Lower Your Waste Across Channels is as Easy as 1-2-3

Data expertise is essential for being a strong marketing leader today. In fact, according to Gartner, over half of all decisions...
December 14, 2023
Friends giving gifts to each other while sitting at table. In background Christmas tree. Christmas holidays concept.

10 Easy Last-Minute Gift Ideas Leveraging Consumer Insights

The holiday season is upon us, and while some people check off their shopping lists with Black Friday and Cyber Monday deals, there are many of us who find ourselves scrambling for last-minute gifts as the clock ticks down. If you're in the latter group...
October 9, 2023
Holiday Shopping 2023

Unwrapping success: 5 trends to help activate the 2023 holiday shopper

The winter holiday season is a magical time of year filled with joy, festivities, and gift-giving. In 2023, holiday shopping is set to be more dynamic than ever before, with...
September 25, 2023

Exploring the Motivations Behind AI Use

Traditionally, in market research, we look at multiyear trends, such as the adoption of sports streamers and the growth of podcasts. But when it came to AI...
August 22, 2023

Top 10 Digital Audiences our clients are activating

For researchers like us, anything can be a source of insights - including how users activate our data. Read on to learn which of our many off-the-shelf targets get activated the most!
August 16, 2023
fans watching football on tv

Why fantasy football fans should be at the top of your activation list

With the NFL preseason officially underway, it’s time to start getting excited about football. And with football season comes fantasy football, one of many traditions that makes the game more exciting for fans...