May 18, 2022
Pro vs Anti Vaxxers, health, wellness

How American Opinions of Vaccines and Wellness Have Changed Since the Emergence of COVID-19

At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
April 20, 2022

4 Facts About Cannabis Consumers for 420

4/20 inevitably brings a rush of attention to cannabis each year. After collecting nationally representative data on cannabis consumers since 2018, we thought this to be the perfect time of year to share the latest findings...
March 30, 2022
Cryptocurrencies

What’s Trending: Profiling the Crypto Investor

Cryptocurrency, recently a foreign concept to most, is growing in popularity. 50 million Americans (18 or older) have purchased or traded some form of cryptocurrency in the last 12 months – and 59 million plan to in the next 6 months....
January 25, 2022

Top 5 Reasons Consumers are Cutting the Cord

Recently, MRI-Simmons released the newest Cord Evolution Study, which tracks the interplay between linear TV and streaming services. One highlight of this new data is looking at who our Cord Cutters are and why they cut the cord.
December 9, 2021

Wearable Smart Devices: More Than Your Heart on Your Sleeve

Wearables are smart devices worn on your body/clothing that connect to the Internet and transfer information to other smart devices, computer programs, or apps. These can include some of the more familiar ones, like fitness devices or smart watches, but also embraces other options within the category, including footwear, clothing, jewelry, and more.
November 19, 2021

Four ways to build and explore a persona using psychographics

Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
October 21, 2021
Zero-Party Data MRI-Simmons

What Brands Need to Know About Zero-Party Data

If you work in marketing or advertising, it has been virtually impossible to avoid webinars, white papers, and conference presentations about how to prepare for the “cookie crumbling.” All of that content refers to...
October 8, 2021

Brand Catalyst: Update Your Brand Strategy

MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...
September 23, 2021

The Timeless Yet Evolving Power of Magazines

The print and digital reach of top magazine publishers (Condé Nast, Hearst, and Meredith) keeps pace with that of top tech sites (Amazon, Apple, Facebook, Google). Among women 18+, top magazine publishers ...