February 28, 2020
Social_Media_Icons

Age Drives Affinity for Social Media Platforms

With recently released data from our Survey of the American Consumer we decided to dig into some consumer media trends. Looking first at social media, we see that...
January 7, 2020
gaming keyboard

Understanding esports fans at MRI-Simmons’ annual client breakfast

MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...
October 8, 2019
CBD Consumers

CBD: Benefits without the Buzz

According to the MRI-Simmons National Cannabis Study, 3.7 million US adults are CBD consumers – that’s about 1.5% of the 18+ population. They are 46% more likely to..
October 2, 2019
MRI-Simmons Retail Case Study

The Stories We Tell (Part 2): Enhancing Consumer Segments

Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.