December 4, 2019

How Brands Can Leverage Celebrity Influencers

Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music...
November 14, 2019
Smiling people of different countries

How Cultural Suite will modernize your cross-cultural marketing

As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...
November 6, 2019

The Stories We Tell (Part 3): Building a Media Strategy

Part 3 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a travel company built a new media strategy.
October 8, 2019
CBD Consumers

CBD: Benefits without the Buzz

According to the MRI-Simmons National Cannabis Study, 3.7 million US adults are CBD consumers – that’s about 1.5% of the 18+ population. They are 46% more likely to..
October 2, 2019
MRI-Simmons Retail Case Study

The Stories We Tell (Part 2): Enhancing Consumer Segments

Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.