Matt Cumello
October 7, 2024
We are thrilled to announce the launch of Consumer Canvas, a groundbreaking data enrichment solution designed to enhance the quality and utility of your first-party data. Powered by MRI-Simmons’...
August 27, 2024
Today we are excited to announce that AMIN Worldwide has selected MRI-Simmons as its core provider of audience, demographic, psychographic, and product usage data...
May 30, 2024
A surge in travel intent presents a golden opportunity for marketers to connect with a vast audience eager to make the most of their leisure time.
April 4, 2023
Today we are excited to announce an exciting new partnership with TelevisaUnivision, which makes MRI-Simmons' high-quality and nationally representative dataset available for audience-based buys across all of TelevisaUnivision's media channels..
December 29, 2022
As 2022 winds down, it feels like a good time to reflect on some of the top stories of the year. In this blog, we share a few interesting consumer insights from 2022...
May 18, 2022
At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
August 24, 2020
Ever run a Google search for a statistic, only to receive multiple conflicting sources? These data discrepancies often come down to critical differences in sampling methodologies...
April 7, 2020
In the span of a month, the COVID-19 crisis has changed the lives of all Americans. This blog post explores what pro- and anti-vaxxers looked like prior to the COVID-19 pandemic, with an eye towards the future.
January 7, 2020
MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...