Today we are excited to announce an exciting new partnership with TelevisaUnivision, which makes MRI-Simmons' high-quality and nationally representative dataset available for audience-based buys across all of TelevisaUnivision's media channels..
As 2022 winds down, it feels like a good time to reflect on some of the top stories of the year. In this blog, we share a few interesting consumer insights from 2022...
At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
Ever run a Google search for a statistic, only to receive multiple conflicting sources? These data discrepancies often come down to critical differences in sampling methodologies...
In the span of a month, the COVID-19 crisis has changed the lives of all Americans. This blog post explores what pro- and anti-vaxxers looked like prior to the COVID-19 pandemic, with an eye towards the future.
MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...
Today we introduced the Spring 2019 Survey of the American Consumer, including new variables that deepen your understanding of today’s complex consumers.
With Simmons’ data, POLITICO recently indexed the top “liberal” and “conservative” brands across 36 categories. The research confirms some familiar stereotypes, but also reveals some surprisingly wide splits...