Matt Cumello
August 27, 2024
Today we are excited to announce that AMIN Worldwide has selected MRI-Simmons as its core provider of audience, demographic, psychographic, and product usage data...
May 30, 2024
A surge in travel intent presents a golden opportunity for marketers to connect with a vast audience eager to make the most of their leisure time.
April 4, 2023
Today we are excited to announce an exciting new partnership with TelevisaUnivision, which makes MRI-Simmons' high-quality and nationally representative dataset available for audience-based buys across all of TelevisaUnivision's media channels..
December 29, 2022
As 2022 winds down, it feels like a good time to reflect on some of the top stories of the year. In this blog, we share a few interesting consumer insights from 2022...
May 18, 2022
At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
August 24, 2020
Ever run a Google search for a statistic, only to receive multiple conflicting sources? These data discrepancies often come down to critical differences in sampling methodologies...
April 7, 2020
In the span of a month, the COVID-19 crisis has changed the lives of all Americans. This blog post explores what pro- and anti-vaxxers looked like prior to the COVID-19 pandemic, with an eye towards the future.
January 7, 2020
MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...
September 24, 2019
Today we introduced the Spring 2019 Survey of the American Consumer, including new variables that deepen your understanding of today’s complex consumers.