Research
April 8, 2024
Last week we announced a new partnership with Transunion that brings together high-quality data and technology to enable two important use cases...
August 24, 2020
Ever run a Google search for a statistic, only to receive multiple conflicting sources? These data discrepancies often come down to critical differences in sampling methodologies...
August 27, 2019
The US Census Bureau may have the most challenging marketing job of all time – recruiting all US households to stand up and be counted every ten years. To this end, the Bureau’s CRAT team recently released...
July 30, 2018
Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
May 7, 2018
We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.
May 3, 2018
Upfronts are in full swing! In this post, we compare and contrast some targets within the pharmaceutical industry and show how Simmons data can help you build a story to close the deal.
February 20, 2018
Three months ago I joined Simmons and promised to deliver innovation – innovations that improve our clients experience and that give them...
February 5, 2018
We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation.
December 20, 2016
The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...