Social_Media_Icons

Age Drives Affinity for Social Media Platforms

With recently released data from our Survey of the American Consumer we decided to dig into some consumer media trends. Looking first at social media, we see that...
modern magazine readers

Profiling the modern (digital) magazine reader

In this blog we have taken a closer look at the profiles that make up three different types of magazine readers (those who visited any magazine’s social networking site or blog, those who visited a magazine’s website and those who read any print magazine).