February 29, 2024
American votes line up a their polling place to cast ballots

How to measure American attitudes in an election year

In 2024, American voters will head to the polls to elect a President, 34 Senators, and all 435 seats in the House of Representatives – not to mention the many state and local officials down the ballot. Politicians at all levels of government are vying for...
December 14, 2022

Who’s reading magazines, and why they keep coming back

With a print and digital audience of 222.2 million, magazines have a massive following that keeps coming back. Magazines maintain strong readership throughout the year and...
July 19, 2022

5 Tools for Brands to Make Their Data Work Harder

It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
April 20, 2022

4 Facts About Cannabis Consumers for 420

4/20 inevitably brings a rush of attention to cannabis each year. After collecting nationally representative data on cannabis consumers since 2018, we thought this to be the perfect time of year to share the latest findings...
July 29, 2021

How Brands Can Continue Authentic LGBTQIA+ Outreach Now That Pride Month is Over

Pride Month 2021 was likely the most consequential celebration since Stonewall. 2020’s celebrations were largely muted due to pandemic fears. This year, many Pride events coincided with eased lockdowns, pleasant weather, and overwhelming support for the LGBTQ community.
April 9, 2021

How parents are adapting to COVID-19

While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.
December 8, 2020

Podcast audiences are listening – even to the ads

This year, Podcast listener numbers are still climbing steadily (with the latest study showing that 70 million American adults listened to a podcast in the last 30 days)...