blockchain and esports

How Blockchain is Taking Esports to the Next Level

Over the past several years, esports has become something of a buzzword in the technology community. As noted in Simmons’ recent report, esports is hitting the mainstream sports stage.
eSports Fans

Decoding esports Fans to Justify Brand Investments

Despite eSports’ growing popularity, many brands still don’t understand how to incorporate eSports into their marketing and advertising strategy. There is still a lot of uncertainty about who these eSports fans are or how to...