Trends
February 4, 2019
Over the past several years, esports has become something of a buzzword in the technology community. As noted in Simmons’ recent report, esports is hitting the mainstream sports stage.
December 19, 2018
Despite eSports’ growing popularity, many brands still don’t understand how to incorporate eSports into their marketing and advertising strategy. There is still a lot of uncertainty about who these eSports fans are or how to...