How parents are adapting to COVID-19

While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.

The Power of Magazines: Reaching Big Spenders at Any Age

Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..

The Power of Magazines: Engagement

At a macro level, magazines are still thriving in a media environment that continues to reinvent itself. This medium offers something for everyone – literally.
modern magazine readers

Profiling the modern (digital) magazine reader

In this blog we have taken a closer look at the profiles that make up three different types of magazine readers (those who visited any magazine’s social networking site or blog, those who visited a magazine’s website and those who read any print magazine).
net neutrality and millennial consumers

Net Neutrality, Millennials, and Newton’s Third Law

For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...