Jennifer Olson

With the NFL preseason officially underway, it’s time to start getting excited about football. And with football season comes fantasy football, one of many traditions that makes the game more exciting for fans...

By partnering with OpenAP, advertisers can now leverage MRI-Simmons’ trusted and nationally representative audience segments to create OpenID audiences and then activate those audiences consistently across linear, digital, CTV, and OTT.

Pets are an important part of many peoples' lives -- and our furry companions add a special presence to our lives, which was especially helpful during the isolating days of COVID. As George Eliot said…

Sports betting has come a long way from the back alleys and smoke-filled betting parlors. Today, sports bettors can place bets in a number of ways.

Wearables are smart devices worn on your body/clothing that connect to the Internet and transfer information to other smart devices, computer programs, or apps. These can include some of the more familiar ones, like fitness devices or smart watches, but also embraces other options within the category, including footwear, clothing, jewelry, and more.

Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.

MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...