Between the Headphones: What Podcast Listeners Think and Prefer

Podcasts are popular – there’s no doubt about it. 63 million Americans (over the age of 18) have listened to a podcast in the last 30 days – and 57 million have listened in the last week.

6 Charts that Reveal American Support for the LGBTQIA+ Community

Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...
esports

Reaching the Elusive Young Male Audience Through Esports

For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
Smiling people of different countries

How Cultural Suite will modernize your cross-cultural marketing

As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...
eSports Fans

Decoding esports Fans to Justify Brand Investments

Despite eSports’ growing popularity, many brands still don’t understand how to incorporate eSports into their marketing and advertising strategy. There is still a lot of uncertainty about who these eSports fans are or how to...

Connecting with Digital Deal Seekers During the Holiday Season

Thanksgiving has come and gone, and the holiday season is in full effect. While Black Friday and Cyber Monday may be over, there is still plenty of holiday shopping to be done...

Instant Edge: What To Do When Your Sparkle Fizzles

Using our new Instant Edge tool, we explored consumer sentiment around the recent controversy surrounding LaCroix to understand awareness of the lawsuit, the impact on LaCroix, and potential impact on the sparkling water category...

The Surprising Link Between Acculturation and Healthy Eating Among Hispanic Consumers

For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.
Brand Catalyst Persona Creator

Introducing Persona Creator, an automated, time-saving segmentation builder in Brand Catalyst

Persona Creator is a clustering tool to help marketers identify niche segments of their brand, the competitor, or the prospective consumer...