December 5, 2023

Analyzing the interests and media consumption of American kids

Kids these days have more choices than ever on how to spend their free time, from video games to movies to television to outdoor activities and more. And they have an increasing influence on...
August 16, 2023
fans watching football on tv

Why fantasy football fans should be at the top of your activation list

With the NFL preseason officially underway, it’s time to start getting excited about football. And with football season comes fantasy football, one of many traditions that makes the game more exciting for fans...
June 15, 2023
MRI-Simmons OpenAP Partnership

Leverage MRI-Simmons Segments to Build OpenID Audiences for Cross-Screen Campaigns

By partnering with OpenAP, advertisers can now leverage MRI-Simmons’ trusted and nationally representative audience segments to create OpenID audiences and then activate those audiences consistently across linear, digital, CTV, and OTT.
April 11, 2023

Let’s celebrate our canine and feline friends on National Pet Day!

Pets are an important part of many peoples' lives -- and our furry companions add a special presence to our lives, which was especially helpful during the isolating days of COVID. As George Eliot said…
February 10, 2023

Are You Ready For Some Football Betting?

Sports betting has come a long way from the back alleys and smoke-filled betting parlors. Today, sports bettors can place bets in a number of ways.
March 24, 2022
Women's History Month Blog

March is Women’s History Month

March is Women’s History Month, and we’re celebrating the women of the United States here at MRI-Simmons with a look into their attitudes and opinions about a few of our many psychographic categories.
January 25, 2022

Top 5 Reasons Consumers are Cutting the Cord

Recently, MRI-Simmons released the newest Cord Evolution Study, which tracks the interplay between linear TV and streaming services. One highlight of this new data is looking at who our Cord Cutters are and why they cut the cord.
December 9, 2021

Wearable Smart Devices: More Than Your Heart on Your Sleeve

Wearables are smart devices worn on your body/clothing that connect to the Internet and transfer information to other smart devices, computer programs, or apps. These can include some of the more familiar ones, like fitness devices or smart watches, but also embraces other options within the category, including footwear, clothing, jewelry, and more.
November 19, 2021

Four ways to build and explore a persona using psychographics

Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
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