Blog - MRI-Simmons
March 24, 2022
Women's History Month Blog

March is Women’s History Month

March is Women’s History Month, and we’re celebrating the women of the United States here at MRI-Simmons with a look into their attitudes and opinions about a few of our many psychographic categories.
January 25, 2022

Top 5 Reasons Consumers are Cutting the Cord

Recently, MRI-Simmons released the newest Cord Evolution Study, which tracks the interplay between linear TV and streaming services. One highlight of this new data is looking at who our Cord Cutters are and why they cut the cord.
December 9, 2021

Wearable Smart Devices: More Than Your Heart on Your Sleeve

Wearables are smart devices worn on your body/clothing that connect to the Internet and transfer information to other smart devices, computer programs, or apps. These can include some of the more familiar ones, like fitness devices or smart watches, but also embraces other options within the category, including footwear, clothing, jewelry, and more.
November 19, 2021

Four ways to build and explore a persona using psychographics

Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
October 8, 2021

Brand Catalyst: Update Your Brand Strategy

MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...
July 9, 2021

Between the Headphones: What Podcast Listeners Think and Prefer

Podcasts are popular – there’s no doubt about it. 63 million Americans (over the age of 18) have listened to a podcast in the last 30 days – and 57 million have listened in the last week.
June 10, 2021

6 Charts that Reveal American Support for the LGBTQIA+ Community

Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...
July 29, 2020
esports

Reaching the Elusive Young Male Audience Through Esports

For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
November 14, 2019
Smiling people of different countries

How Cultural Suite will modernize your cross-cultural marketing

As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...