October 10, 2018

Why Financial Services Companies Aren’t the Only Ones Who Need to Look at Digital Payments and Currencies

While the buzz of cryptocurrencies has faded into the background, the fact that the consumer financial landscape is changing rapidly has not...
October 5, 2018

ESports Extravaganza

For this week’s Fun Fact Friday, we thought we’d take a look at Esports fans, specifically the social elements of Esports using data from our 2018 Sports Fan and Engagement Study...
September 28, 2018
weight watchers rebrand

Weight Watchers, Wellness and Consumer Targeting

This week has been all about the rebrands. From donuts getting dropped like hot potatoes to Weight Watchers shedding the weight of extra letters...
July 30, 2018
Introducing Brand Catalyst

Introducing Brand Catalyst

Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
May 7, 2018

Faster, Smarter Storytelling Through Data

We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.
February 5, 2018
Simmons Insights Consumer Intelligence Portal

Introducing Simmons Insights

We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation. 
October 10, 2017

La Oportunidad: Hispanics and Personal Finance

As part of #HispanicHeritageMonth, Simmons Research decided to take a look at Hispanics and Financial Services, to take a dive into how this group can be best served by marketers..
August 3, 2017
sports study soccer fans

MLS All Star Game, Soccer Fans Provide Opportunity for Marketers

Last night, the MLS All-Star Game was held in Chicago, featuring...