Hispanic
April 4, 2023
Today we are excited to announce an exciting new partnership with TelevisaUnivision, which makes MRI-Simmons' high-quality and nationally representative dataset available for audience-based buys across all of TelevisaUnivision's media channels..
November 14, 2019
As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...
June 18, 2019
New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.
November 9, 2018
For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.
November 2, 2018
Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections...
August 16, 2018
In my (many) years working with the Hispanic segment in the U.S., one constant criticism has been the relative lack of reliable data to support marketers’ decision-making process. I believe that...
November 3, 2017
In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...