May 17, 2023
Inflation and consumer spend

Consumer spending: Uncertain times call for a new playbook

We’ve all had that moment at some point in our lives. For some it was in college. For others, just last week. We’re eyeing a luxury, debating the value, and thinking...
February 4, 2019
blockchain and esports

How Blockchain is Taking Esports to the Next Level

Over the past several years, esports has become something of a buzzword in the technology community. As noted in Simmons’ recent report, esports is hitting the mainstream sports stage.
August 16, 2018
The Story Behind Numbers Alma Blog

The Hidden Stories Behind Numbers

In my (many) years working with the Hispanic segment in the U.S., one constant criticism has been the relative lack of reliable data to support marketers’ decision-making process. I believe that...