Video Doorbells Support Internet Shopping Habits

Announcing the Spring 2019 Survey of the American Consumer

MRI-Simmons is always looking for new ways to deepen your understanding of today’s complex consumers. Today we introduced new variables within MRI’s Survey of the American Consumer that accomplishes just that.

With the Spring 2019 release, we have introduced new variables to our industry-leading consumer survey, (see full list below). In this post, we take a closer look at one of those new categories – the video doorbell.

With features ranging from motion-triggered/package delivery notifications sent directly to an individual’s smartphone, video/audio recording, video-sharing, and the ability to pre-record responses from anywhere, video doorbells are the latest devices connected to “smart home” controllers.

When compared to the average Internet user, those who currently have a video doorbell setup in their home are:

  • 51% more likely to have spent $800+ online shopping within the last year
  • 33% more likely to strongly agree with the statement “Technology helps make my life more organized”
  • 28% more likely to have made a purchase online for themselves in the last 30 days
  • 23% more likely to live in county size A
  • 21% more likely to strongly agree with the statement “I consider myself to be very sociable”

Clearly, this is a group that enjoys online shopping and new technologies.

Below is a complete list of new variables in the Spring 2019, Survey of the American Consumer.


New Subcategory Domestic Dinner/Table Wines Types:

  • Bottle
  • Box
  • Can

Alcoholic Beverages:

  • Amount spent, last 30 days: Beer, Wine, Liquor:

Internet and Catalog Shopping:

  • Moviepass.com
  • Stitchfix.com

Women’s Clothing Brands Purchased:

  • Lululemon

Television Sets Screen Size:

  • 55"-69" (XXLarge)
  • 70" and over (XXXLarge)

“Smarthome” Controllers/Hubs:

  • Video Doorbell

Sports Events:

  • eSports (video game tournament)

Movie Genres:

  • Animation
  • Biography

If you’d like to learn more about these variables, or how to gain access to the Survey of the American Consumer, contact us today.



Matt Cumello
Matt Cumello
Matt Cumello is Senior Director of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 18 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.