MRI-Simmons is always looking for new ways to deepen your understanding of today’s complex consumers. Today we introduced new variables within MRI’s Survey of the American Consumer that accomplishes just that.
With the Spring 2019 release, we have introduced new variables to our industry-leading consumer survey, (see full list below). In this post, we take a closer look at one of those new categories – the video doorbell.
With features ranging from motion-triggered/package delivery notifications sent directly to an individual’s smartphone, video/audio recording, video-sharing, and the ability to pre-record responses from anywhere, video doorbells are the latest devices connected to “smart home” controllers.
When compared to the average Internet user, those who currently have a video doorbell setup in their home are:
Clearly, this is a group that enjoys online shopping and new technologies.
Below is a complete list of new variables in the Spring 2019, Survey of the American Consumer.
New Subcategory Domestic Dinner/Table Wines Types:
Internet and Catalog Shopping:
Women’s Clothing Brands Purchased:
Television Sets Screen Size:
If you’d like to learn more about these variables, or how to gain access to the Survey of the American Consumer, contact us today.